Greece Partners With Eu To Strengthen Tourism At The Thessaloniki International Fair, Focuses On Sustainability, Culture And Regional Growth

Published on September 9, 2025

During nan 89th Thessaloniki International Fair (TIF), nan Greek Ministry of Tourism premiered its caller plans for reinforcing tourism via accrued practice pinch nan European Commission. The fair, which opened connected September 6, 2025, astatine nan Helexpo Exhibition Centre successful Thessaloniki, provided an important forum to coming nan country’s dedication to sustainable tourism, heritage preservation, and local development. It besides highlighted Greece’s expanding tourism industry, which is poised to make a large leap successful nan pursuing years done strategic alliances.

Collaboration Between Greece and nan EU to Promote Sustainable Tourism

The business betwixt Greece and nan European Union is poised to play a important domiciled successful enhancing Greece’s tourism industry. During her reside astatine nan opening of nan European Commission Representation successful Greece pavilion, Tourism Minister Olga Kefalogianni stressed that person collaboration pinch EU institutions is basal for accelerating nan maturation of Greece’s tourism sector. Kefalogianni highlighted that nan taxable of Macedonia’s taste heritage astatine nan pavilion perfectly exemplifies nan country’s imagination of integrating civilization and tourism to thrust regional development and foster year-round tourism.

“Culture defines who we are and remains an inexhaustible resource that adds world worth to Greece’s tourism,” Kefalogianni remarked. This connection reflects nan government’s continued push to wed tourism development pinch cultural preservation, ensuring that Greece’s unsocial cultural assets stay astatine nan bosom of its tourism strategy.

Promoting Regional Development Through Cultural Heritage

One of nan cardinal themes astatine nan TIF was nan domiciled of cultural heritage successful driving regional tourism. Greece intends to build connected its divers taste heritage, promoting some well-known and emerging tourer destinations crossed nan country. Minister Kefalogianni emphasized that by integrating cultural tourism into nan nation’s broader economic goals, Greece tin unlock important opportunities for local communities and boost economical activity successful lesser-visited regions.

“Connecting tourism pinch culture opens up caller markets and ensures that maturation is dispersed crossed nan whole country,” said Kefalogianni. With its immense humanities sites, traditional villages, and natural beauty, Greece has a rich | taste cloth that tin support sustainable development successful moreover nan astir distant areas.

Focus connected Sustainable Tourism and Community Empowerment

Sustainable tourism is besides a attraction area of nan Ministry’s agenda, which intends to equilibrium economic development pinch nan preservation of earthy resources. This is progressively important arsenic nan state seeks to meet nan increasing request for tourism while minimizing biology impacts. Cultural heritage, green tourism, and eco-friendly travel options will beryllium cardinal to Greece’s tourism promotion moving forward.

In summation to environmental sustainability, empowering nan tourism workforce was identified arsenic a privilege by Minister Kefalogianni. She stressed that education and fair compensation for workers successful nan tourism manufacture are captious for maintaining nan sector’s semipermanent growth. A attraction connected workforce development ensures that nan manufacture is equipped pinch nan skills and knowledge required to grip nan complexities of modern tourism, ensuring a higher value of work and amended tourer experiences.

Expanding Greece’s Tourism Across Regions and Seasons

One of nan superior objectives of nan Greek Ministry of Tourism is to expand tourism beyond nan accepted summertime months, fostering year-round travel. The adjacent provided an opportunity to beforehand Greece’s off-season offerings and promote travelers to sojourn regions that are not typically nan attraction of world tourism.

The preamble of new destinations successful remote areas is portion of this effort. By diversifying tourism offerings and creating much travel opportunities, Greece is striving to spread tourism benefits crossed each regions, creating economic opportunities for businesses and residents alike.

The Meaningful Travel Map: Connecting Tourists to Sustainable Choices

In summation to highlighting location improvement and taste tourism, nan Greek Ministry of Tourism besides launched nan Meaningful Travel Map of Greece. This integer level identifies sustainable businesses, cultural tourism sites, and eco-friendly accommodations crossed nan country. By offering visitors a guideline to responsible travel, Greece ensures that visitors tin make informed decisions that support section communities and sustainable tourism practices.

The Meaningful Travel Map is simply a important inaugural designed to make it easier for visitors to find businesses that align pinch their values and lend positively to nan section economy. This instrumentality is besides being promoted astatine nan Thessaloniki International Fair to promote travelers to sojourn lesser-known but arsenic rich | destinations passim Greece.

Public-Private Partnerships successful Tourism Development

The business betwixt nan Greek government and nan European Commission has been pivotal successful building a sustainable tourism exemplary for nan future. The adjacent highlighted really public-private partnerships are important for nan improvement of nan tourism industry, helping to amended infrastructure, beforehand taste heritage, and foster caller business opportunities successful some urban and rural areas.

The collaboration betwixt EU institutions and local stakeholders ensures that Greece tin meet its tourism goals while addressing nan challenges of over-tourism and environmental preservation. These partnerships are basal for creating a balanced, sustainable tourism ecosystem that benefits each stakeholders.

Greece’s Tourism Future successful a Glance

Greece solidifies its estimation arsenic a starring world tourism destination, practice pinch nan European Commission astatine nan Thessaloniki International Fair illustrates Greece’s dedication to responsible tourism, nan preservation of taste heritage, and community building. Focusing connected regional tourism, cultural heritage, and nan empowerment of nan workforce, Greece is creating a sustainable and resilient tourism sector capable to accommodate semipermanent improvement while safeguarding nan environment and local communities. As nan federation strives to found caller markets and create its merchandise offerings, sustainable tourism will beryllium cardinal to its strategy, allowing some tourists and locals to proceed to reap nan rewards of nan economical benefits generated by tourism.