Published on September 19, 2025
Turkey, Italy, Egypt, Spain, Tunisia, Thailand, Germany, nan UAE, and Greece person emerged arsenic nan starring destinations successful nan latest Dertour study, showcasing their continued fame for some family vacations and luxury travel. Greece stands out, securing 3rd spot for family vacations and holding nan apical position for luxury travel. While Greece leads successful nan luxury sector, countries for illustration Turkey, Italy, and Egypt stay beardown contenders for family travel, offering appealing options for a wide scope of vacationers. This study highlights nan increasing inclination towards some upscale recreation experiences and family-friendly destinations, pinch Greece firmly astatine nan forefront successful some categories.
The Dertour report, which tracks booking trends and recreation preferences, shows a clear inclination of accordant visitant numbers and a important summation successful pre-booking periods. Greece ranks 3rd among nan astir celebrated short- and medium-haul destinations, arsenic good arsenic family destinations. Surprisingly, it besides holds nan apical spot arsenic nan astir recommended destination for luxury travel.
The study conducted by DERTOUR dives deeper into visitant behaviors, highlighting celebrated recreation destinations, nan rising request for family-friendly vacations, and preferences for picnic areas, edifice types, and repast options. This information provides a broad look astatine shifting recreation habits and evolving preferences.
According to nan report, astir 90% of travelers opted for adjacent destinations. Among these, Turkey stood out, pinch a ample stock of visitors heading there. The distribution betwixt short, medium, and long-haul destinations remained comparatively stable. Approximately 89% of travelers chose short aliases medium-haul destinations, while only 11% selected long-haul trips. This displacement resulted successful a flimsy alteration successful long-distance travel, pinch nan stock dropping by 1 percent constituent successful favour of short- and medium-haul flights.
Turkey maintained its position arsenic nan apical short- and medium-haul destination, followed by Spain successful 2nd place, and Greece securing nan 3rd spot. Egypt, noted for its charismatic price-performance ratio, saw an awesome 23% summation successful demand, propelling it up nan rankings to 4th place. Germany, which classed 4th past year, dropped to 5th this year, now sharing nan spot pinch Italy, which held its spot from nan erstwhile year.
Top Short- and Medium-Haul Destinations:
- Turkey
- Spain
- Greece
- Egypt
- Germany
- Italy
In position of long-haul travel, nan Indian Ocean emerged arsenic nan astir celebrated destination for summertime 2025, surpassing North America, which dropped to 2nd place. This diminution successful request for North America was partially influenced by antagonistic media sum of U.S. migration policies, which affected recreation sentiment. Thailand, connected nan different hand, saw nan astir important maturation successful request among long-haul destinations, expanding by 15% and moving to 3rd place. The UAE remained dependable successful fourth, while nan Caribbean dropped 2 positions but continued to beryllium among nan apical 5 long-haul destinations.
Indonesia and East Africa, which had classed wrong nan apical 5 for long-haul recreation past year, held their positions pinch unchangeable demand. However, Japan, Vietnam, and Sri Lanka knowledgeable singular maturation successful long-haul demand. Japan saw a 70% increase, moving to nan ninth position, while Vietnam and Sri Lanka besides knowledgeable coagulated maturation rates of 24% and 21%, respectively, climbing to eighth and seventh places.
Family bookings done DERTOUR and its partner brands saw a 6% summation compared to nan erstwhile summer, indicating a increasing penchant for family-friendly picnic options. Destinations offering awesome worth for money aliases peculiarly charismatic pricing were particularly celebrated among families. The apical family destinations remained mostly unchanged, pinch Turkey, Spain, Greece, Egypt, and Tunisia holding nan apical 5 positions. Italy moved up from sixth to stock 5th spot pinch Tunisia, reflecting a flimsy displacement successful family recreation preferences.
Top Family Destinations:
- Turkey
- Spain
- Greece
- Egypt
- Tunisia
- Italy
Interestingly, 4 long-haul destinations besides made it into nan apical 10 family destinations. The Indian Ocean, which improved from ninth to seventh place, saw a 25% summation successful family bookings, while Thailand knowledgeable nan astir important maturation successful request among long-haul family destinations. A 32% summation successful family bookings propelled Thailand from twelfth to eighth place. The UAE shared tenth spot pinch some North America and Austria, highlighting nan increasing fame of family recreation successful these regions.
In position of edifice preferences, location was a clear inclination toward much upscale accommodations. For summertime 2025, 33% of guests chose five-star hotels, marking a 3% summation compared to nan erstwhile year. The stock of guests selecting lower-tier hotels declined, pinch 52% opting for four-star hotels (a 1% decrease) and 15% choosing three-star accommodations (a 2% decrease). All-inclusive packages continued to beryllium nan astir celebrated repast plan, pinch 57% of guests selecting this option. Half-board and meal were besides popular, chosen by 20% and 23% of guests, respectively.
As for luxury travel, Greece firmly retained its position arsenic nan apical destination for high-end vacations. The state saw a 21% summation successful impermanent numbers, making it 1 of nan biggest winners successful luxury travel. This maturation was fueled by nan resurgence of classical luxury spots and nan opening of new, high-end resorts. Spain and Germany besides knowledgeable important maturation successful luxury travel, solidifying their positions arsenic cardinal destinations for able travelers.
Top Luxury Travel Destinations:
- Greece
- Spain
- Germany
- Indian Ocean
- UAE
- Italy
Greece’s power successful nan luxury recreation assemblage tin beryllium attributed to nan revival of well-known luxury spots, specified arsenic Amanzoe and Porto Elounda, on pinch nan preamble of caller high-end resorts for illustration Isla Brown Corinthia successful Peloponnese, Nikki Beach Resort & Spa successful Porto Heli, and JW Marriott Crete. These developments person reinforced Greece’s entreaty arsenic a luxury destination and contributed to its continued occurrence successful nan sector.
Turkey, Italy, Egypt, Spain, Tunisia, Thailand, Germany, nan UAE, and Greece lead nan latest Dertour study, pinch Greece ranking 3rd for family vacations and first for luxury travel. The study highlights these countries’ beardown positions, reflecting their continued entreaty for some family-friendly getaways and high-end recreation experiences.
Overall, nan Dertour study highlights cardinal shifts successful recreation preferences, pinch an expanding inclination toward family vacations, higher-end accommodations, and luxury travel. The fame of short- and medium-haul destinations remains strong, pinch countries for illustration Turkey, Spain, and Greece continuing to lead nan rankings. At nan aforesaid time, long-haul destinations for illustration nan Indian Ocean and Thailand are gaining traction, offering travelers a assortment of options for some family and luxury getaways.