Gov. Gavin Newsom Launches A Major Ad Campaign To Boost His Redistricting Push

California Gov. Gavin Newsom is launching an fierce advertisement run Tuesday to boost his quest to revamp nan state's legislature maps successful consequence to Republican maneuvering successful Texas.

The inaugural — which will impact 10 ads crossed TV and integer by nan week's extremity — is nan first awesome push by Newsom’s ballot measurement committee aimed astatine blanketing Democrats pinch accusation connected nan remap question, called Prop 50, and driving retired turnout for nan Nov. 4 typical election. In all, nan undertaking — including crushed statement and ads — could costs immoderate $100 million.

Newsom is starring nan governmental group down nan ballot initiative, which has already drawn millions of dollars successful fundraising, nan run said.

One ad, "Blitzkrieg," straight attacks President Donald Trump, saying he is operating retired of a dictator’s playbook, attempting to suppress nan free press, attacking awesome acquisition institutions and carrying retired warrantless arrests. The different ad, "Emergency," lays retired a elaborate lawsuit for why Democrats are embarking connected nan effort now.

The ads premier Tuesday crossed Newsom’s societal media accounts, which person drawn a surge successful liking successful caller weeks. Other ads to driblet this week will characteristic Newsom himself, arsenic good arsenic Democratic California Sen. Alex Padilla.

Newsom has called nan Nov. 4 run nan "Election Rigging Response Act," pinch Prop 50 a reference of parity crossed 50 states. Voters will take whether to move guardant pinch a California remap that Newsom has said would neutralize Texas' redraw, which is expected to perchance adhd 5 Republican seats to nan state.

Newsom has framed his efforts arsenic an effort to level nan playing section pinch Republicans, who person already signed into rule a recently gerrymandered legislature map successful Texas. They person besides announced they are looking astatine similar opportunities elsewhere.

The task astir November’s initiative, Newsom's squad believes, is to motivate and thrust retired guidelines voters and, dissimilar nan strategy astir nationalist campaigns for Democrats, it will not attraction connected persuading a plaything electorate. In that sense, nan run blueprint is akin to that of Newsom’s successful efforts to squash a callback effort successful 2021.

Launching nan ads from Newsom's societal media accounts comes aft liking exploded successful his office's societal media posts aft it launched a bid of mocking posts that mimicked Trump’s all-caps style of communicating complete societal media.

Since Aug. 1, nan governor’s property account grew by 500,000 followers and, according to nan governor’s team, made much than 480 cardinal impressions, an engagement complaint that leapt by 35% and much than 2.5 cardinal floor plan visits.