Good Guys Bakehouse Attracts Industry Veteran As Investor

Credit: Good Guys Bakehouse/Facebook

Ex-St Pierre Groupe CEO David Wagstaff has invested successful fledgling UK patient Good Guys Bakehouse.

Wagstaff took portion successful a £300,000 ($407,000) backing information astatine nan savoury-biscuits business, which was group up successful 2021 by erstwhile Pladis executive Steve Monk.

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As good arsenic investing successful nan London-based company, Wagstaff has taken up a non-executive head position.

“I americium delighted to person nan opportunity to return up an NED/board and investor position pinch Good Guys Bakehouse,” Wagstaff said connected LinkedIn. “Steve Monk has developed a existent crippled changing offering successful a class requiring invention and modernisation and trading connected bequest marque propositions.”

Good Guys Bakehouse has listings astatine Sainsbury and Ocado successful nan UK, arsenic good arsenic astatine Tesco successful Ireland and Albert Heijn successful nan Netherlands.

The latest information takes nan backing nan institution has raised to £900,000.

Monk, who remains nan firm’s mostly shareholder, declined to disclose nan company’s yearly income but said: “I tin opportunity that wherever listed, our complaint of waste is successful nan apical 30% of nan savoury biscuits category.”

He told Just Food Good Guys Bakehouse has much contracts connected nan sky successful nan UK and successful overseas markets.

“We are scaling our business firstly by driving nan distribution of our successful Good Guys Bakehouse Biscuit Melts pinch caller listings successful nan pipeline successful nan UK, Europe, and nan Middle East. Secondly, we person developed a very beardown pipeline of invention to proceed to turn nan savoury biscuits class done recruiting younger, healthier consumers.”