Firmdale Appoints New Vice President Of Operations Across Its Us Hotels

Sunday, August 3, 2025

Firmdale Hotels, nan renowned boutique edifice group pinch properties successful New York and London, has announced nan promotion of Kathrin Apitz to Vice President of Operations. In this caller role, Apitz will oversee operations astatine 3 salient New York City locations- Crosby Street Hotel, The Whitby Hotel, and nan precocious opened Warren Street Hotel.

Having spent 15 years pinch Firmdale, Apitz has made important contributions to nan maturation and occurrence of nan brand, peculiarly successful nan United States. She now takes connected a much strategical domiciled successful shaping nan operations and impermanent acquisition astatine these cardinal properties, which play a cardinal domiciled successful Firmdale’s North American portfolio.

A Career Built connected Excellence

Apitz’s profession astatine Firmdale has been marked by her dedication and committedness to nan brand’s values. She antecedently served arsenic General Manager of The Whitby Hotel for complete 8 years, wherever she helped specify nan hotel’s precocious standards of work and impermanent satisfaction. Her heavy relationship to nan edifice and nan Firmdale ethos makes her an perfect prime for overseeing operations successful New York.

Reflecting connected her promotion, Apitz shared that nan astir rewarding facet of her profession astatine Firmdale had been contributing to nan company’s maturation successful New York. She mentioned that The Whitby held a typical spot successful her bosom and emphasized nan worth she placed connected nan group she had worked with, including some nan squad and nan guests. As Vice President, she expressed her excitement astir continuing nan activity and enhancing operations crossed nan city, pinch a attraction connected ensuring each impermanent acquisition remained memorable and exceptional.

Firmdale’s Strong Performance successful 2024/25

Apitz’s promotion comes connected nan heels of Firmdale Hotels’ beardown capacity for nan 2024/25 financial year. The group recorded awesome revenues, driven by rising world visitation and robust occupancy rates. According to financial reports revenge connected July 22, Firmdale’s 8 London properties generated £125 cardinal ($170 million) successful full revenue, representing a 3.9% summation from nan erstwhile year.

While nan mean room complaint crossed Firmdale’s London hotels saw a flimsy diminution of 2.5%, nan group focused connected maintaining precocious occupancy arsenic a halfway maturation strategy. The mixed occupancy complaint for these properties reached 79.6%, reflecting a 4.6% year-on-year increase.

Expanding nan Firmdale Brand

Firmdale Hotels, founded by hoteliers Tim and Kit Kemp, has agelong been recognized for its dedication to providing exceptional impermanent experiences and maintaining a unique marque identity. The promotion of Apitz reflects Firmdale’s committedness to maintaining beardown activity arsenic it expands.

The group’s New York properties, including Crosby Street Hotel, The Whitby Hotel and Warren Street Hotel, are pivotal to Firmdale’s ongoing description successful North America. With Apitz now overseeing operations, Firmdale is well-positioned to proceed its occurrence successful 1 of nan astir competitory edifice markets successful nan world, particularly arsenic request for boutique luxury experiences grows.

A Look Ahead – Continued Growth and Focus connected Quality

As Firmdale looks ahead, Apitz’s activity will beryllium important successful driving nan brand’s continued growth. With a attraction connected delivering unforgettable impermanent experiences and strengthening its operational excellence, Firmdale is poised to support its estimation arsenic a leader successful nan luxury boutique edifice sector.

With Apitz starring nan complaint successful New York, nan group’s committedness to value and impermanent restitution is expected to stay a cardinal pillar of its operations, further solidifying Firmdale’s position arsenic 1 of nan astir prestigious edifice brands successful some New York and London. This strategical assignment reflects Firmdale’s dedication to upholding its precocious standards and staying astatine nan forefront of nan boutique edifice industry.