Ezdehar Management Acquires Egyptian Snack Maker Kemet

Pretzo snacks, produced by Kemet. Credit: Tamer A Soliman / Shutterstock.com

Ezdehar Management has acquired a mostly liking successful Egypt-based snack shaper Kemet for an undisclosed sum.

According to nan private-equity firm, nan business comes astatine a “pivotal moment” for pretzels and savoury-snacks business Kemet arsenic it plans to bolster its beingness successful healthier snacks.

In a statement, Ezdehar said nan finance reflects beardown assurance successful some nan assemblage and Kemet’s “exceptional” guidance team, which has “consistently demonstrated merchandise innovation, operational excellence, and strategical vision”.

Amir Mishriky, managing head astatine Ezdehar, said: “Kemet is simply a standout institution successful Egypt’s nutrient and beverage abstraction – pinch wide export reach, beardown merchandise and marque equity, and a way grounds that demonstrates resilience and longevity sloppy of nan economical conditions.”

He added: “We’re looking guardant to being portion of nan adjacent shape of nan company’s journey, moving intimately pinch nan founders and guidance team.

“We person afloat assurance successful their expertise to thrust maturation and execute their eager plans done continued merchandise improvement and innovation.

“This finance reflects our broader condemnation successful nan early of Egypt’s food, beverage and user sectors.”

Founded successful 1998, Kemet has grown into 1 of Egypt’s starring snack manufacturer’s, offering a merchandise portfolio specified arsenic Pretzo, Mixy and Munchos.

The marque exports to markets successful Africa, Europe, Asia, nan Middle East and Australia.

Dr Mahmoud Hosny, CEO of Kemet, said: “This business is simply a crippled changer. With Ezdehar’s backing, we’re fresh to accelerate invention and grow our world footprint. Together, we’re building nan early of patient snacking.”