Exploring The Impact Of Set-jetting Tourism On Popular Tv And Film Locations And How Destinations Worldwide Are Managing Overcrowding And Sustainability

Published on September 21, 2025

Set-jetting, nan inclination wherever travelers sojourn destinations featured successful celebrated TV shows aliases films, is quickly gaining traction. A cleanable large wind of binge-watching during nan pandemic, nan lifting of recreation restrictions, and nan allure of picturesque locations has propelled this arena to caller heights. While this inclination brings visitors flocking to stunning locations, it has besides begun to uncover nan darker broadside of tourism, pinch immoderate destinations facing overcrowding, biology damage, and a strain connected section resources.

What is Set-Jetting and Why is It connected nan Rise?

Set-jetting refers to nan enactment of walking to destinations seen successful movies aliases TV shows, pinch nan desire to acquisition nan locations firsthand. This inclination has gained momentum, particularly successful nan past fewer years, arsenic streaming services for illustration Netflix, HBO, and Amazon Prime person made it easier for group to watch bid and films that showcase iconic settings from astir nan globe. During nan COVID-19 pandemic, erstwhile recreation was restricted, galore turned to binge-watching shows and films. This ignited a powerful desire to sojourn nan real-life filming locations erstwhile recreation was feasible again.

For galore travelers, set-jetting provides an opportunity to link pinch nan storylines and characters they’ve go attached to. Visiting these locations allows fans to immerse themselves successful nan world of their favourite shows and consciousness arsenic though they are portion of nan narrative.

In 2023, recreation hunt motor Expedia recovered that streamed movies and TV shows were nan apical sources of recreation inspiration, pinch 44% of travelers citing them arsenic their logic for visiting a location. In nan UK, astir half of travelers surveyed said they would see visiting a destination aft seeing it connected screen. It’s nary astonishment that arsenic much films and TV shows summation world popularity, much visitors are eager to sojourn filming locations, sometimes to nan constituent of overtourism.

Set-Jetting Tourism’s Effects connected Popular Destinations

While set-jetting tin beryllium breathtaking for travelers, it often leads to a surge of visitors to comparatively mini aliases unprepared destinations. This abrupt summation successful tourism tin overwhelm section infrastructure, particularly successful locations that weren’t antecedently expecting a precocious number of visitors. This rumor has been peculiarly evident successful places for illustration Hallstatt, Austria, and Dubrovnik, Croatia, wherever nan influx of set-jetters has strained resources and changed nan characteristic of nan destinations.

Hallstatt: A Picture-Perfect Village Overrun by Tourists

Hallstatt, a mini lakeside colony successful nan Austrian Alps, is an iconic UNESCO World Heritage tract known for its charming Alpine houses and stunning views. This picturesque location is thought to person inspired nan mounting for Disney’s Frozen, bringing thousands of visitors each year. At its peak, Hallstatt receives an estimated 10,000 visitors per day, contempt a organization of only astir 800 residents. The measurement of visitors became truthful overwhelming that successful 2023, nan colony concisely erected a obstruction to artifact nan celebrated position successful an effort to negociate nan crowds.

The municipality has struggled to support up pinch nan overwhelming number of tourists, arsenic nan infrastructure simply wasn’t built to accommodate specified a ample influx of visitors. While nan municipality was well-known earlier Frozen for its earthy beauty, nan film’s occurrence pushed Hallstatt into nan world spotlight, turning it into a premier illustration of really set-jetting tin strain small communities.

Dubrovnik: Overtourism from Game of Thrones

Similarly, Dubrovnik, Croatia, has knowledgeable a monolithic influx of visitors owed to its domiciled arsenic a filming location for Game of Thrones. The medieval city, known for its iconic metropolis walls, became moreover much celebrated aft being featured successful nan celebrated TV series. In 2019, Dubrovnik saw astir 1.5 cardinal visitors, acold surpassing its organization of 41,000 residents. The excessive number of visitors has led to traffic jams, infrastructure damage, and accrued surviving costs, pushing retired section residents who tin nary longer spend to unrecorded successful nan city.

The effect of set-jetting tourism connected Dubrovnik’s value of life has sparked debates connected nan sustainability of tourism successful historical cities. While tourism is simply a important contributor to nan section economy, it has besides caused visible harm to nan situation and disrupted regular life for nan residents.

The Environmental Impact of Set-Jetting

The biology consequences of set-jetting tourism tin beryllium severe, particularly successful destinations pinch vulnerable ecosystems. Maya Bay successful Thailand, celebrated for its quality successful The Beach starring Leonardo DiCaprio, is simply a premier illustration of really set-jetting tin lead to biology degradation. The pristine beach, erstwhile a celebrated spot for swimmers and sunbathers, was swarmed by visitors aft nan film’s release. The changeless travel of speedboats caused harm to nan coral reefs, starring authorities to adjacent nan bay for astir 4 years to let for recovery. When it reopened successful 2022, nan area was taxable to strict visitant caps and a swimming prohibition to sphere nan environment.

This type of biology damage, driven by unsustainable tourism, is becoming much communal arsenic celebrated filming locations summation recognition. Tourists often neglect to recognize nan semipermanent effect of their visits, starring to irreversible changes to ecosystems.

The Dark Side of Set-Jetting: Overtourism and Local Backlash

Overtourism is simply a awesome interest for galore locations that go celebrated done set-jetting. The emergence of wide tourism, peculiarly successful mini aliases historically important places, has led to hostility betwixt residents and visitors. In cities for illustration Paris, nan emergence successful tourism has sparked a backlash from section residents, peculiarly successful neighborhoods for illustration Montmartre, which now suffers from what immoderate telephone “Disneyfication.” Once known for its bohemian charm, Montmartre has go overrun pinch tourists, creating congestion and driving up prices for locals.

Similarly, nan French Riviera, known for its glamorous estimation and luxury resorts, has struggled pinch nan influx of visitors brought connected by films and TV shows group successful nan area. To reside this, nan metropolis of Cannes has implemented strict regulations connected cruise ships, limiting nan number of ample vessels that tin dock successful nan harbor and capping nan regular number of passengers allowed. The move is portion of an effort to combat nan antagonistic effects of overtourism, preserving some nan situation and nan section measurement of life.

K-Dramas and Their Effect connected European Destinations

Korean dramas, aliases K-dramas, person added a caller furniture to nan set-jetting phenomenon. The global popularity of K-dramas has sparked recreation trends to locations featured successful celebrated shows. For example, Switzerland has seen a important summation successful visitors from Asia to places for illustration Grindelwald, Interlaken, and Iseltwald, which were featured successful nan play Crash Landing connected You. Fans of nan show flock to these destinations to acquisition nan stunning Swiss Alps seen connected screen.

Similarly, K-drama hits for illustration Queen of Tears person led to accrued tourism successful Berlin and Potsdam, Germany. The locations featured successful nan show, peculiarly those associated pinch nan lead characters’ honeymoon, person inspired fans to book trips to travel successful nan footsteps of their favourite couple.

Set-Jetting and Sustainable Tourism

As set-jetting continues to style nan measurement group take their recreation destinations, location is simply a increasing request for sustainable tourism practices. Popular filming locations that pull millions of visitors each twelvemonth must find ways to equilibrium tourism pinch conservation efforts. Destinations request to attraction connected creating infrastructure that tin grip accrued visitant numbers without compromising nan situation aliases nan section community’s measurement of life.

In consequence to nan challenges brought connected by set-jetting tourism, galore destinations are exploring tourism management strategies, including limiting regular visitant numbers, promoting off-season tourism, and encouraging visitors to prosecute successful responsible recreation practices. For example, nan metropolis of Cannes is taking action by regulating cruise vessel arrivals, while Hallstatt has introduced limits connected nan number of buses and cars allowed to participate nan village. These strategies are basal for protecting nan semipermanent viability of these iconic destinations.

Conclusion: The Future of Set-Jetting Tourism

The allure of visiting destinations featured successful movies and TV shows shows nary signs of fading. As streaming platforms proceed to nutrient contented that showcases beautiful locations, set-jetting will apt stay a awesome recreation trend. However, it is important for some travelers and section authorities to admit nan imaginable downsides of this phenomenon, peculiarly successful nan shape of overtourism and biology degradation.

To guarantee nan longevity and sustainability of set-jetting tourism, a much responsible attack must beryllium adopted. By managing visitant numbers, promoting responsible travel, and investing successful infrastructure, destinations tin proceed to thrive while protecting nan situation and nan wellbeing of their residents.