Experience The Magic Of Travel With Samsonite’s New Ad

Friday, July 25, 2025

Samsonite, nan world’s largest recreation luggage company, unveiled nan caller section of its celebrated “It’s not conscionable a bag, it’s a Samsonite” campaign. This clip around, nan run stars award-winning character and head John Turturro, a existent New Yorker, profession man, and storyteller arsenic captivating whether moving connected a group aliases travelling. Shot against nan move backdrop of New York City, nan run features Turturro successful his element— some successful its earthy and pulsating rhythm, celebrating nan metropolis that made him and shaping him to what he is today.

Shot passim various classical New York scenes, including nan legendary Grand Central Station, a engaged taxi stand, and a poignant segment successful an Upper East Side elevator. Turturro’s capacity arsenic a man connected nan move done nan metropolis streets of New York, personifying that there’s much to your luggage than conscionable carrying worldly – it’s a reflection of you: a show – and its contented – astir your character, your world: your story.

“Working pinch John Turturro connected nan streets of New York City was each astir celebrating timeless icons—Samsonite, John, and nan metropolis that ne'er sleeps,” said Nicole Adriance, Senior Director of Brand Marketing astatine Samsonite. “We quickly did immoderate street-level accumulation and captured nan characteristic and integrity of some John and Samsonite. This run celebrates heritage, reminding consumers astir nan world that ‘It’s Not Just a Bag, It’s a Samsonite.’ “

A earthy pairing: John Turturro and Samsonite

Thirty-five years later, who amended to lead Samsonite’s run to nan adjacent level than John Turturro, an character pinch a way grounds of compelling performances connected movie and television? His 40-year career, which is grounded successful storytelling, mirrors nan handcrafted value of a Samsonite suitcase.

Turturro, who has agelong made New York City his location and workplace, “embodies nan classical yet modern type of individual that a marque for illustration Samsonite represents”. As nan advertisement run says, immoderate things — awesome actors, and now awesome luggage — only get amended pinch clip and experience. The telling of a long-lasting communicative that doesn’t discuss connected style aliases quality, Turturro’s authenticity and timeless allure, coincide pinch nan brand’s basal values: authenticity, innovation, strength, and quality.

“Like Samsonite, he’s timeless but modern, and iconic without trying,” said Adriance. “He knows each portion requires thing different, conscionable arsenic each travel would.”

The Campaign’s Heart: Travel, Legacy, and Craftsmanship

Samsonite’s “It’s Not Just a Bag, It’s a Samsonite” run isn’t simply different trading campaign; it’s a ceremony of nan measurement recreation forms our identities. The brand’s latest commercialized serves arsenic a emotion missive to nan creation of nan measurement we deterioration our stories — beryllium they trekked crossed each borough of New York City aliases connected a travel crossed nan world.

The institution is committed to not conscionable nan inferior of its equipment but to nan affectional narration we person pinch nan items pinch which we travel. Luggage, peculiarly Samsonite luggage, is much than simply a intends of transport; it has go nan commencement of our journey, thing to carry, to inspire, and to beryllium proud of. Like John Turturro for a caller book successful a role, Samsonite receives a caller travel pinch its circumstantial capacity expectancy.

“We make products that upgrade each experience,” Sharp said. “When we spot our products being utilized successful specified a premium context, it fills america pinch pride.”

Turturro’s assurance successful Samsonite, depicted successful nan campaign, further reflects nan belief that recreation cogwheel is not conscionable astir function. It’s an look of really recreation changes america and matters of dependability and style.

A Celebration of nan Spirit of New York

The determination to sprout nan run successful New York City has further significance. The metropolis is simply a pouring cookware of cultures, aspirations, and adventures – a reflection of what recreation stands for. It’s a metropolis that ne'er stands still – conscionable for illustration nan travelers who transportation Samsonite suitcases. New York’s legendary monuments and its municipality cadence return connected an basal domiciled successful nan campaign’s poetic, on pinch nan city’s always-on-the-move quality and vibe that is people’s life successful this city.

This run is much than a merchandise sell, it is nan embodiment of New York and nan modern traveler.” The iconic images of Turturro wandering nan streets of nan city, engaging his surroundings and experiences pinch Samsonite by his side, bespeak nan tone of adventure, independence, and find that appeals to everyone.

Looking Forward: Samsonite’s Ongoing Dedication to Innovation

As Samsonite continues to constitute nan communicative of its early on its continued improvement journey, its collaboration pinch John Turturro is simply a tribute to nan brand’s legacy. Samsonite has group an manufacture precedent by perfecting and innovating luggage, casual bags, backpacks, recreation accessories, and now electronics carriers and laptop bags. Whether you’re going done nan airdrome aliases getting astir town, Samsonite offers a assortment of carrier options to support up pinch your recreation needs.

The run tells a powerful story: recreation is truthful overmuch much than getting from constituent A to constituent B; it’s astir nan experiences and memories and stories you make on nan way. “Your travels are conscionable for illustration Turturro’s legendary movie profession — It’s each astir nan due tools, and pinch Samsonite, your devices last.