Ex-second Nature Brands Ceo Joins Tropical Cheese Industries

Tropical Cheese Industries incoming CEO Victor Mehren. Credit: Tropical Cheese Industries/PRNewswire.

US-based Tropical Cheese Industries has appointed Victor Mehren arsenic its caller CEO, effective 2 September.  

Mehren precocious stepped down arsenic nan CEO of snacks and treats business Second Nature Brands, nan US institution he led since 2019.

While astatine Second Nature Brands, Mehren guided a “bold translator that importantly accrued revenue, expanded nan marque portfolio, and delivered beardown investor returns”, Tropical Cheese said successful a statement.  

He besides oversaw nan Kar’s Nuts way mixes owner’s acquisition of nan Voortman cookies marque from JM Smucker for $305m, a woody that included a mill and immoderate 300 employees. 

Before joining Second Nature Brands, Mehren held elder executive positions astatine Mars and Wrigley.  

Founded successful 1982, Tropical Cheese has evolved from a mini beverage transportation work successful Perth Amboy, New Jersey, into a shaper of Latin American and Caribbean-style cheese, meat, seafood and tortillas.  

Luis Zaldivar, managing partner of Avance, said: “With a beardown way grounds of starring transformational maturation for a number of iconic user equipment brands, Vic brings nan correct operation of strategical vision, operational expertise, and taste activity to position Tropical arsenic nan market-leading shaper and supplier of Hispanic dairy products.”  

As good arsenic nan US, Tropical Cheese supplies markets successful nan Caribbean, Central and South America, and Europe, according to its website. 

Commenting connected his appointment, Mehren said: “Tropical Cheese is an iconic marque built connected authenticity, quality, and heavy taste roots. I spot tremendous opportunity to standard nan Tropical Cheese level nationally while staying existent to what makes nan business truthful special.”