Event Hotels Acquires Keystone Portfolio Of Seventeen Hotels Across Germany

Published on September 10, 2025

Event Hotels, a awesome European edifice usability and investor, has completed nan acquisition of nan Keystone Portfolio. This acquisition includes 17 hotels operated nether nan ibis and Mercure brands, comprising a full of 2,021 impermanent rooms. The properties are strategically located crossed Germany, from Bremen successful nan northbound to Munich successful nan south.

The acquisition represents 1 of nan astir important investments successful nan company’s 30-year history, further enhancing its position arsenic a cardinal subordinate successful nan European edifice sector. Event Hotels intends to attraction connected semipermanent maturation by upgrading these properties, improving impermanent experiences, and implementing method enhancements.

Key Locations and Strategic Benefits of nan Acquisition

The hotels acquired are situated successful economically beardown regions pinch precocious request for some business and leisure travel. Cities specified arsenic Bremen, Frankfurt, Cologne, Nuremberg, and Munich are captious hubs for business travellers, convention goers, and waste and acquisition adjacent visitors, ensuring accordant occupancy rates. Additionally, Koblenz, a metropolis on nan Rhine River, is known for its beardown leisure tourism demand. It besides houses nan largest edifice successful nan portfolio, nan 168-room Mercure Koblenz City.

Other cities included successful nan acquisition are Bamberg, Paderborn, Würzburg, Duisburg, and Sindelfingen, each of which coming unchangeable economical conditions, fantabulous infrastructure, and maturation imaginable successful nan midscale and fund edifice segments. These factors collectively lend to a diversified consequence profile, unchangeable rate flows, and semipermanent worth creation for Event Hotels.

Hotel Portfolio Breakdown

The portfolio consists of a operation of ibis and Mercure-branded properties. Below is nan database of nan 17 hotels acquired:

Ibis Hotels (932 Rooms)

• Ibis Bamberg Altstadt, Bamberg – 50 rooms
• Ibis Berlin Dreilinden, Kleinmachnow – 82 rooms
• Ibis Bremen City, Bremen – 162 rooms
• Ibis Budget Berlin Hoppegarten, Dahlwitz-Hoppegarten – 73 rooms
• Ibis Budget Dresden Kesselsdorf, Wilsdruff – 79 rooms
• Ibis Frankfurt Messe West, Frankfurt – 114 rooms
• Ibis Köln Airport, Cologne – 93 rooms
• Ibis Köln Frechen, Frechen – 79 rooms
• Ibis Paderborn City, Paderborn – 90 rooms
• Ibis Würzburg City, Würzburg – 110 rooms

Mercure Hotels (1,089 Rooms)

• Mercure Aachen Europaplatz, Aachen – 119 rooms
• Mercure Congress Nürnberg Messe, Nuremberg – 140 rooms
• Mercure Duisburg City, Duisburg – 162 rooms
• Mercure Koblenz City, Koblenz – 168 rooms
• Mercure München Süd Messe, Munich – 185 rooms
• Mercure Nürnberg Fürther West, Fürth – 129 rooms
• Mercure Stuttgart Sindelfingen Messe, Sindelfingen – 186 rooms

Plans for Refurbishment and Upgrades

Event Hotels plans to transportation retired targeted refurbishments crossed nan acquired properties. These upgrades will attraction connected improving some nan impermanent acquisition and nan method infrastructure of each hotel. The institution intends to guarantee that nan properties meet nan latest manufacture standards, guaranteeing a higher level of customer restitution and continued business growth.

This strategical attack aligns pinch Event Hotels’ committedness to enhancing nan semipermanent worth of its portfolio. The finance successful refurbishments is expected to fortify nan brand’s estimation and pull much customers, some for short-term stays and semipermanent loyalty.

Market and Economic Insights

The cities wherever nan hotels are located correspond cardinal business and tourer destinations. For instance, Munich and Frankfurt are among nan starring business centres successful Europe, pinch a dependable influx of firm visitors. Cologne, Nuremberg, and Düsseldorf besides play a important domiciled successful nan waste and acquisition adjacent industry, drafting ample numbers of world attendees.

In summation to nan business-focused locations, cities for illustration Koblenz and Bamberg pull a beardown guidelines of leisure tourists, contributing to nan stableness of occupancy rates and profitability crossed nan portfolio.

Sustainable Growth and Long-term Investment Strategy

Event Hotels has emphasized its attraction connected sustainability and semipermanent finance successful nan acquisition of these properties. With this latest description , nan institution is positioning itself for early growth, aiming to supply value experiences for guests while fostering a sustainable business model.

The divers quality of nan recently acquired portfolio ensures that Event Hotels tin support dependable rate travel done a assortment of markets, catering to some firm and leisure customers. With its extended history of edifice investments, nan institution is well-poised to proceed its bequest of maturation successful Europe’s competitory hospitality sector.

(Image: Eventhotels)