Euricom Snaps Up Mars’ Ebly Joint Venture

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Italy’s Euricom has expanded its atom portfolio pinch nan acquisition of France-based Ebly, a associated task betwixt Mars and agri-cooperative Axéréal.

The transaction, struck for an undisclosed sum, is estimated to adjacent by astir nan extremity of April, taxable to support from nan Ebly useful council.

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Euricom said successful a connection nan woody includes nan Ebly marque and a manufacturing installation successful Châteaudun successful nan Centre-Val de Loire region of France.

Ebly was formed by Mars and Axéréal successful 2000. It produces ready-to-heat (RTH) rice-based products nether its ain brands and is besides a co-manufacturer for Mars’ Ben’s Original line.

Mars will proceed commercialized arrangements for nan Ebly brand, which besides includes pre-cooked wheat products, until “at least” nan extremity of nan year, according to nan statement.

“Ebly pioneered and leads nan pre-cooked wheat category, complementing Euricom’s existing offering of wheat-based products including barren pasta, wheat flour and semolina,” Euricom said.

“The Ebly marque would beryllium a valuable summation to Euricom’s portfolio of starring section brands successful nan grains category, specified arsenic Curtiriso and Flora successful Italy, and Sonko successful Poland.”

The transaction for Sonko, which produces atom cakes, crispbreads and rice, was initiated successful 2024.

Bruno Sempio, nan president of Euricom, said: “We are grateful to Mars and Axéréal for nan spot they person placed successful Euricom arsenic nan adjacent imaginable stewards of Ebly.

“We look guardant to moving together pinch Ebly’s specialised squad and leveraging nan Châteaudun state-of-the-art installation to further create nan RTH assemblage and supply a broad merchandise offering to our customers crossed Europe, while building weighted partnerships pinch Mars and Axereal.”

The Châteaudun installation has nan capacity to nutrient 100 cardinal pouches of atom a twelvemonth for markets successful nan EU.

Backed by Japan’s Mitsui Co. since 2023, Euricom said it plans to create nan Ebly marque and boost its unit presence.

The Italian business sources atom from increasing regions successful confederate Europe, South America and South Asia. It operates 14 accumulation plants successful Europe, including successful Italy, Spain, France, Portugal and Greece. As good arsenic Sonko, it owns nan Curtiriso and Flora brands.

Euricom acquired nan Flora atom marque from nan Colussi Group successful 2021 and Curtiriso nether nan Curti group successful 1994.

Also successful 2024, it group up set up a associated venture successful Pakistan – Fatima Euricom – for basmati atom pinch section business Fatima Rice.

Based successful nan north-west Italian state of Pavia, nan institution supplies nan retail, foodservice and B2B channels. It besides produces flour and bran products, trades successful commodities, and has a beingness successful engineering and nan power sectors, designing and building business facilities.