Eau De Courgette: Rise In Foodie Perfumes May Be Linked To Weight-loss Drugs

A emergence successful nan number of sweet, food-scented perfumes connected nan marketplace could beryllium linked to an summation successful nan usage of weight-loss medication, according to nan marketplace investigation patient Mintel.

Food-inspired fragrances, pinch scent profiles that characteristic vanilla, java and caramel and referred to successful nan manufacture arsenic “gourmand” perfumes, person surged successful fame successful nan past 3 years. Launches of sugary-scented, desert-themed fragrances accrued by 24% past twelvemonth alone, Mintel said.

The emergence successful fame is happening alongside nan accrued usage of GLP-1 medications for weight loss, specified arsenic Ozempic, Wegovy and Mounjaro.

“Fragrance brands whitethorn progressively research specified notes to reside GLP-1-driven appetite suppression,” said Clotilde Drapé, a world beauty expert astatine Mintel, arsenic consumers “strive to enactment thin while enjoying decadent, food-inspired scents”.

Mintel’s Future of Fragrance 2025 study predicts a further resurgence successful saccharine scents, tied to accrued weight-loss medicine use. “Online discussions person linked GLP-1 medications to changes successful appetite and sensory experiences, perchance driving liking successful sensory stimulation for illustration fragrances,” Drapé said.

Gourmand perfumes are trending heavy among younger consumers online. Google and TikTok searches for “gourmand fragrances” person shown twelvemonth connected twelvemonth maturation of +170% successful nan US since 2023, according to nan New York-based user investigation patient Spate.

The vocalist songwriter Sabrina Carpenter’s Me Espresso is described arsenic a sugary iced java successful olfactory form. Photograph: Jordan Strauss/Invision/AP

In April nan singer, songwriter and character Sabrina Carpenter released nan fragrance Me Espresso, nan latest summation to her gourmand-centred perfume line. It is described arsenic a sugary iced java successful olfactory form, pinch notes of espresso, biscuit and whipped cream. The Fragrance by Sabrina scents besides see Sweet Tooth, Caramel Dream and Cherry Baby and are each shaped for illustration cocoa bars, adding to nan dessert-themed experience.

“Generally speaking, it’s a gen Z-inspired fragrance trend,” said Amanda Carr, a fragrance writer astatine nan website We Wear Perfume.

For younger generations, pinch precocious acquired spending power, gourmand is an accessible gateway into nan perfume market. “It’s for illustration a baked barroom aliases a saccharine treat. It’s very easy for personification who’s caller to fragrance to understand it,” says Carr.

“Vanilla does bent about, it’s a very heavyweight note. So it seems for illustration a bully worth for money fragrance, and that appeals to gen Z arsenic well.”

The world fragrance marketplace continues to boom, pinch an expected yearly maturation of 3.3% successful 2025, according to nan information institution Statista.

Popular trends shared connected TikTok see “scent layering”, which involves buying aggregate scented assemblage attraction products, from assemblage lipid to lotions, to boost nan longevity of nan fragrance.

Drapé said “mood-boosting” is nan apical logic for utilizing fragrance successful nan UK, driving nan fame of saccharine scents that are linked pinch indulgence.