Dr Will’s Wins Investment From Former Love Island Celebrity Kem Cetinay

Dr Will’s condiments connected support successful Tesco. Credit: Dr Will’s Facebook page

Dr Will’s has attracted finance from erstwhile Love Island personage Kem Cetinay arsenic portion of a caller superior raise by nan UK-based condiments business.

The institution has conscionable pocketed £500,000 ($672,830) from investors, including from Cetinay’s finance conveyance ATG Ventures and erstwhile backer Kliro Capital Partners.

Liam White, who co-founded Dr Will’s successful 2017 pinch 2 colleagues, told Just Food coming (25 July) that nan business has now raised astir £3m to day crossed a number of finance rounds.

Speaking to this publication successful February, White said Dr Will’s would beryllium connected nan “edge of profitability” by nan extremity of nan year, pinch an purpose to beryllium afloat profitable complete a 12-month horizon.

Now nan institution has besides secured a caller listing pinch different of nan awesome UK supermarkets, Sainsbury’s.

Dr Will’s is owed to present its recently launched Olive Oil Mayo successful 130 Sainsbury’s stores this weekend, joined by its existing Avocado Oil Mayo.

While nan institution already had listings pinch Tesco, it is besides now rolling retired a further 2 products, taking its SKU count pinch nan retailer to six.

Dr Will’s is seeking to pull nan much health-conscious user pinch a much premium positioning successful better-for-you condiments and amid a greater consciousness astir ultra-processed foods.

White told Just Food successful February that he believes consumers are consenting to walk a small much arsenic wellness considerations go an important portion of their purchasing decisions.

Commenting successful a connection connected Cetinay coming connected committee arsenic an investor, White said: “Kem brings nan cleanable operation of taste relevance and business acumen.

“He’s smart, health-focused and gets what consumers are looking for. Having him connected committee – not conscionable arsenic a instrumentality but now arsenic an investor – is simply a existent milestone for us.”

The Olive Oil Mayo rolling retired successful Sainsbury’s is based connected 100% oliva lipid and is free from sugar, artificial preservatives, gums and additives.

Two caller dressings person besides conscionable been launched successful Tesco – Green Goddess and Chipotle Ranch – which will complement existing listings pinch Waitrose, Ocado and The Co-op.

Cetinay added: “I’ve been a instrumentality of Dr Will’s for a while. I emotion nan bold flavours, nan cleanable ingredients, and much than anything, nan mission. As personification passionate astir health, food, and backing awesome ideas, this conscionable made full sense.”