Discover The Sweet Harvest Of Hung Yen: Vietnam’s Longan Capital Turns Agritourism Into A Global Attraction

Published on September 5, 2025

Known arsenic nan “longan capital” of Vietnam, Hung Yen is tucked distant successful nan country’s lush bluish regions. Longan fruit, a celebrated tropical dainty prized for its sweet, fragrant flavour, has agelong been grown successful this area, which is well-known for its rich | cultivation history. Although Hung Yen’s longan has agelong been well-known some domestically and abroad, nan state has precocious adopted a caller strategy to beforehand its cultivation manufacture by fusing farming and tourism. Hung Yen’s orchards person been revitalised by nan expanding agritourism trend, which provides visitors pinch an immersive, hands-on acquisition successful nan centre of Vietnam’s cultivation landscape.

Every year, arsenic nan longan harvest play peaks, Hung Yen’s orchards toggle shape into engaged hubs for some harvesting and entertaining funny visitors who want to sensation caller longans correct from nan trees. While providing visitors pinch a genuine and unforgettable experience, this typical nexus of farming and tourism is assisting farmers successful raising their incomes.

Agritourism Emerges arsenic a Key Economic Driver

Hung Yen’s improvement into an agri-tourism destination tin beryllium traced backmost to 2020 erstwhile nan Quyet Thang Speciality Fruit Cooperative successful Tan Hung commune introduced nan “zero-dong tour”. The initiative, designed to pull visitors by offering free introduction to nan orchards, allows visitors to sensation longans on-site and, if they wish, acquisition nan consequence straight from nan farm. This innovative conception drew inspiration from akin farm-tourism models implemented successful confederate Vietnam, wherever visitors tin bask cultivation experiences alongside taste tourism.

The occurrence of this inaugural is undeniable. Since nan preamble of nan “zero-dong tour”, request has skyrocketed. Tourists from crossed Vietnam and overseas flock to Hung Yen during nan highest longan harvest season, eager to savour nan consequence and study astir its cultivation. Orchards are now unfastened regular from 8 a.m. to 6 p.m., pinch weekends attracting nan highest number of visitors. Social media plays a important domiciled successful nan promotion of these tours, pinch photos and videos of longan clusters shared widely, drafting attraction from imaginable visitors some locally and internationally.

This agritourism exemplary has transformed nan measurement farmers position their crops, expanding their gross streams beyond conscionable nan waste of caller produce. The influx of visitors besides provides farmers pinch a measurement to waste straight to consumers, bypassing middlemen and ensuring a amended value for their fruit.

Diversification and Value-Added Products

While caller longan remains nan prima attraction of Hung Yen’s orchards, farmers person quickly realised nan imaginable of diversifying their products to cater to different tastes and widen nan life of their harvest. Alongside nan caller fruit, galore orchards now connection a scope of processed products, specified arsenic dried longan, lotus-stuffed longan, honey, and arrowroot powder. These products person go celebrated souvenirs for visitors and connection an further gross watercourse for section farmers.

The move toward merchandise diversification is not only financially beneficial for farmers but besides helps to mitigate nan risks associated pinch nan oversupply of caller longan during highest harvest season. By offering a scope of processed products, farmers tin support dependable income passim nan year, moreover aft nan longan harvest has ended.

Sustainable Farming Practices and Organic Cultivation

As nan request for value nutrient grows, galore cooperatives successful Hung Yen person besides embraced integrated farming practices. One notable illustration is nan Ne Chau Longan Cooperative, which has begun nan modulation to integrated farming. Currently, 5 retired of its 18 hectares are certified organic. This move is not only a consequence to nan increasing request for clean, safe nutrient but besides a measurement to differentiate Hung Yen’s longan from different cultivation products connected nan market.

The take of integrated practices is basal for ensuring nan safety and quality of nan fruit, which are cardinal factors successful attracting high-end consumers and export markets. As much cooperatives instrumentality these practices, Hung Yen is positioning itself arsenic a leader successful sustainable agriculture, and its longan is being progressively recognised successful European markets, wherever consumers spot a premium connected certified integrated products.

Overcoming Challenges: A Growing Sector pinch Room for Improvement

Despite nan occurrence of agri-tourism successful Hung Yen, location are still respective challenges to overcome. The exemplary remains comparatively small-scale and fragmented, pinch galore orchards operating independently without master guidance aliases coordination. Moreover, location is simply a deficiency of integration pinch different section attractions, which limits nan wide entreaty of nan region arsenic a broad tourer destination.

To reside these challenges, nan Hung Yen Tourism Promotion Centre is moving connected a scheme to create much system agri-tourism products that are tied to nan region’s agrarian life and taste heritage. This includes encouraging orchard owners to adopt organic farming methods, support charismatic landscapes, and instrumentality nutrient information practices. Training and master guidance will besides beryllium cardinal to ensuring that nan state tin grip nan increasing influx of visitors and connection them a seamless experience.

The Centre is besides exploring ways to link orchards pinch different attractions successful nan region, specified arsenic local crafts and humanities sites, to create a much broad tourism offering. By diversifying nan tourism acquisition and creating synergies pinch different sectors, Hung Yen hopes to build a stronger, much sustainable tourism industry.

The Future of Hung Yen’s Agri-Tourism

Looking forward, nan improvement of agri-tourism successful Hung Yen is poised for further growth. As much visitors activity authentic recreation experiences that link them to quality and section culture, nan request for experiences for illustration those offered by Hung Yen’s longan orchards is expected to rise. The region’s unsocial blend of agriculture, tourism, and sustainability has nan imaginable to make it a standout destination successful Vietnam.

The Hung Yen Tourism Promotion Centre’s imagination for nan early includes expanding its agri-tourism offerings, improving guidance practices, and creating new, innovative experiences for visitors. With an accent connected quality, sustainability, and taste richness, Hung Yen is mounting nan shape for its longan orchards to go not conscionable a consequence harvest destination but a key subordinate successful Vietnam’s agrarian tourism sector.

A Sweet Experience Awaits

Longan orchards successful Hung Yen person been efficaciously converted from accepted farming locations into prosperous agritourism destinations. The state provides visitors pinch a singular and unforgettable acquisition by fusing sustainable farming, section culture, and nan delight of caller consequence harvesting. Hung Yen’s longan orchards are playing a bigger domiciled successful Vietnam’s tourism segment arsenic agritourism successful nan area grows. They tie visitors from each complete nan world who want to bask nan sweetness of nan harvest while besides helping retired section farmers and their communities.

[Image Source: Food and Agriculture Organization of nan United Nations Official Website]