Danone Launches Oikos Yogurt Drink Aimed At Glp-1 Users

Oikos Fusion. Credit: Danone

Danone has launched a drinkable yogurt merchandise nether its Oikos marque successful nan US targeted astatine users of nan Ozempic and different GLP-1 weight-loss drugs.

The product, called Oikos Fusion, is designed to thief consumers build and clasp musculus wide during weight loss.

A connection from nan dairy giant’s North American arm, said nan caller yogurt portion contains 23g of protein, 5g of prebiotic fibre, and key vitamins for illustration B3 and B12 – arsenic nan marque seeks to support their consumer’s nutritional needs, while taking weight- nonaccomplishment medications.

Whitney Evans, head of nutrition and technological affairs astatine Danone North America, told Just Food: “This is nan first merchandise that Danone North America and Oikos person brought to nan yogurt aisle that is specifically created and positioned to support nan unsocial nutrition needs of GLP-1 users and different weight-loss consumers.

“While nan marque remains focused connected high-protein offerings, nan Oikos portfolio is intentionally diversified – pinch each merchandise delivering distinct, targeted benefits that meet circumstantial user wellness goals.”

Oikos Fusion is disposable successful Walmart’s refrigerated conception from this month, pinch a larger nationwide rotation retired owed successful October. The merchandise comes successful strawberry, mixed berry, and vanilla flavours.

Danone already advertises a scope of “GLP-1 friends choices” connected its North American business’ website, which see immoderate of its Too Good & Co. yogurts and Oikos macromolecule yoghurts and drinkable shots.

When asked really nan caller merchandise differs to nan drinkable Oikos product, Evans said nan Oikos Pro Shots “offer 3.1 fl oz pinch 10 grams of macromolecule for a speedy macromolecule prime maine up, whereas Oikos Fusion is nan first Oikos merchandise created specifically pinch GLP-1 and weight-loss consumers successful mind”.

Referring to information from nan American College of Lifestyle Medicine, nan American Society for Nutrition, nan Obesity Medicine Association, and The Obesity Society, Danone said investigation has discovered that musculus wide makes up astir 20% of weight mislaid erstwhile taking GLP-1s.

President of Yogurt astatine Danone North America, Rafael Acevedo, said: “Pairing Danone’s decades of subject expertise pinch nan Oikos’ brand’s accent connected spot and high-quality macromolecule enabled america to create thing genuinely unsocial for group looking to support musculus wide while connected a weight-loss journey.”

He added: “The increasing request for tailored nutrition solutions for group experiencing muscle-mass nonaccomplishment is thing we tin expertly tackle.

“We cognize alteration takes spot and we judge weight nonaccomplishment isn’t only astir taking things distant – it’s astir adding and strengthening routines pinch nutrient-dense products that thief group amended meet their goals.”