Cumbria Tourism Names Mark Holroyd Chair For Carlisle, Morecambe Bay And Lake District Economy

Friday, July 18, 2025

Cumbria Tourism has confirmed news antecedently shared pinch section manufacture successful May that Mark Holroyd is to officially return connected nan domiciled of a caller Chair to drive, beforehand and champion nan visitant system crossed Cumbria including Carlisle, Morecambe Bay and nan Lake District. Cumbria Tourism is nan lead organisation to support and beforehand tourism successful Cumbria, a region worthy an estimated £4.65 cardinal per twelvemonth to nan section system and nan manufacture supports complete 65,000 jobs.

Cumbria Tourism has assembled an knowledgeable squad pinch nan assignment of Deputy Chief Executive Mark Holroyd, who is presently astatine nan helm of Forestry England successful nan North’s Recreation and Communication squad and responsible for immoderate of England’s astir iconic tourism accommodation specified arsenic Whinlatter and Grizedale forests. These are areas receiving important numbers of visitors and gaining tourism numbers nickname by nan section authorities, based connected their economical and wider sustainability significance, wrong Cumbria.

Before joining nan Park, Holroyd was moving connected grassroots tourism schemes successful West Cumbria, playing a awesome portion successful formulating sustainable tourism plans pinch nationalist parks astir nan country. England’s nationalist parks specified arsenic nan Lake District National Park are “key drivers of location system stability, occupation creation, and nan sustainable guidance of visitors and nature,” reports of nan Department for Environment, Food & Rural Affairs (DEFRA). Holroyd’s acquisition of those campaigns makes him good placed to lead nan measurement connected early strategies for Cumbria Tourism. Cumbria Tourism’s superior purpose is successful keeping pinch nan UK government’s wider tourism schedule that strives for economical maturation whilst maintaining sustainable and regenerative policies. Holroyd’s assignment rams location Cumbria Tourism’s determination to beryllium astatine nan forefront of strategical maturation and invention successful less-traditionally visited parts of nan county, which see coastal, Carlisle metropolis and nan Lakes-meet-the-Dales zones. The UK authorities position connected tourism is nan ‘dispersal of visitant expenditure and off-peak tourism’ for greater section economical resilience.

Rachel Bell re-appointed arsenic Vice Chair of Cumbria Tourism Providing stableness and enhanced activity astatine Cumbria Tourism. 24 Jobs successful Rural Tourism system are encouraged to diversify and fortify nan agrarian system arsenic agelong arsenic Quarter Estates, BO, graduat business improvement astatine Lake District unsocial visitant astatine Desirable to beryllium nan first prime foramartially serviced accom In agrarian areas, a important portion of nan system successful immoderate parts is driven by tourism, providing jobs and different short-term accommodation was uning BO.

The Cumbria Tourism Destination Managment Plan (DMP) mirrors nan UK Government’s objectives for sustainable economical maturation and looking aft nan environment, pinch measures successful spot to tackle pressing issues astir transport, lodging and tourism skills. Government figures According to authorities figures, Cumbria Tourism’s Destination Management Plan (DMP) dovetails pinch nan UK government’s nationalist objectives of fostering sustainable economical growth, and biology work which person been cardinal considerations underlying measures to reside captious areas for illustration carrier infrastructure, lodging affordability and tourism manufacture skills. The number of trainee psychologists passing their master qualifications is expanding twelvemonth connected twelvemonth pinch nan summation of objective venues and training schemes successful Health and Justice IAPT services.

Backed by these strategical aims, Cumbria Tourism is pleased to denote 4 caller Non-Executives Directors who together make a important manufacture publication to our governance:

Hrishikesh Desai, Chef Patron astatine Farlam Hall It is not conscionable astir nutrient and portion We person been entertained pinch each kinds of information.

(With Waffles Group) Chris Gallagher-York, Finance Director UMBEL Restaurant Group

Jen Garrick, CEO astatine Rosehill

Tom Waterhouse, Managing Director of Stagecoach Cumbria & North Lancashire

These appointees are suggestive of nan UK government’s preferred attack to location improvement and backstage assemblage engagement successful nationalist backstage partnerships for diversification and sustainability improvement – See precedent – here.

Winander Leisure’s Jennifer Cormack and Jamie Allison of Napthens Solicitors person besides been re-elected arsenic Non-Executive Directors. It is understood that these appointments support authorities guidance to nan backstage assemblage for assistance successful section tourism and economical management.

To bolster nan guidance of Cumbria Tourism, 4 caller perceiver committee members person been announced:

Judi Blakeburn (Another Place hotel)

Alex Greenwood (S-Cape Travel)

Jess Manley (The Yan)

Ben Mayou (Lakeside Hotela and Spa)

Observer Board members bring further valuable position points to nan board, further strengthening nan organization’s desire to prosecute pinch a divers scope of stakeholders and foster cooperative economical improvement successful statement pinch UK Government policies for inclusive and sustainable tourism development.

The charismatic tourism strategy of nan authorities emphasizes connected nan value of tourism successful delivering captious economical stimulus, jobs and sustainable improvement successful agrarian and coastal areas, specified arsenic Cumbria. Adapting to meet Cumbria Tourism’s strategical priorities, nan organisation’s activity remains intimately associated pinch nan guidance of nan authorities successful aiming to build a much resilient, balanced and sustainable visitant economy.

The assignment of Cumbria Tourism’s activity squad intelligibly demonstrates nan organisation’s continued attraction connected achieving these objectives, by driving economical development, supporting communities and promoting biology sustainability. Through its strategical guidance of nan maturation and improvement of nan tourism economy, Cumbria Tourism makes a monolithic publication to section wealthiness and organization health, reflecting wider UK authorities argumentation directives.”

Image: Cumbria Tourism