Cruise Lines International Association (clia) Now Gears Up For The Exciting New Cruise Month Campaign This October

Tuesday, July 22, 2025

Cruise Lines International Association (CLIA) will erstwhile again bring to life its awaited yearly Cruise Month run this October, supporting a momentous juncture to link Australasia’s recreation experts done a month-long celebration, and a motion to nan forthcoming engaged summertime cruise season. Colorful banner #LoveCruise illustrates this year’s connection – emotion is simply a portion of walking arsenic good and circuit operators committedness to enchant travelers pinch renewed integer resources, nonstop societal media campaigns, interactive acquisition sessions, and typical recreation offerings.

A Month of Maritime Celebration

Cruise Month will characteristic an array of things to do, divided up complete 4 inspiring thematics weeks, created to thief beforehand various cruise genres. From sweeping seascapes successful nan world of water cruising to nan scenic wonders of stream cruising, nan escapade of expedition cruising to nan friendly luxury of mini vessel cruising, Cruise Month has thing to prosecute each style of traveller.

Oceans (5–11 October): The first week will unfastened nan run by highlighting nan breadth and diverseness of experiences water cruising offers, attracting travellers looking for extended itineraries and seafaring adventures.

River Cruising (12–18 October) Week 2 moves into nan much intimate, culturally-rich world of stream cruising and portrays calm waters and heavy destination-focused experiences.

Expedition Cruising (19-25 October): Week 3 will entreaty to adventurers arsenic nan week will showcase cruises which return travellers to distant and often never-before-visited destinations guaranteeing find and wildlife encounters dissimilar immoderate other.

Luxury Cruising (October 26-November 1): Rounding retired nan promotion, nan past week successful nan run showcases luxury cruising, showcasing exceptional service, exclusive extras, and blase recreation crafted for nan astir distinguished travelers.

Give Travel Agents nan Tools to Succeed

Acknowledging nan value of recreation agents, CLIA has besides launched nan first shape of its Cruise Month Toolkit, which is aimed astatine providing agents pinch effective trading tools. What You Get: Regular value $4500 Logos it’s afloat editable, alteration colors etc – Logos is cleanable for print, web aliases anyplace you for illustration 🙂 Regular value $3500 Hi-Res Video Very High Quality sound – it’s cleanable for Video Presentations aliases Web Regular value $4000 Digital Banners Regular value $3500 Posters Regular value $4500 Flyers (US and International Paper formats) 2 sizes US Letter and A5 (Front and Back) File-Features: 5.AI.EPS.PSD record 2 record (US missive and A5) 2 colors Styles: 3 colors (black, white, and gray). Advanced resources including move societal media graphics and broad instructional videos are group to beryllium rolled retired successful nan coming weeks, bringing recreation agents each they request to efficaciously person into bookings.

Webinar Series to Elevate Industry Knowledge

To thief turn manufacture knowledge and boost sales, CLIA is hosting an acquisition webinar bid during nan period of Cruise Month. Webinar specifications These webinars will supply agents pinch insider knowledge, merchandise updates astir caller cruise statement products and applicable income techniques and campaign-specific offers. Presented by personnel cruise lines each convention is nan perfect chance for recreation agents to hone their trading skills and boost their cruise period campaigns.

Building Anticipation and Excitement

Joel Katz, CLIA’s Managing Director emphasized nan wide intent of Cruise Month – to prosecute some consumers and recreation agents to create excitement and thrust business to CLIA-accredited recreation agents. This yearly contented is simply a ripe opportunity for personnel organizations to pat into corporate power and enthusiasm and thrust their ain coordinated promotions, events successful section markets and inspiring integer trading campaigns, according to Katz.

“#LoveCruise is simply a perfectly planned run which will thief not conscionable successful bookings, but besides successful augmenting spot astir nan chopped advantages of cruise arsenic a vacation choice. Through a assortment of media, nan run targets some knowledgeable cruisers and those who person ne'er cruised before, emphasizing really cruising offers unmatched convenience, assortment and worth for anyone — and everyone!

Driving Engagement done Digital Innovation

The 2016 Cruise Month promotional inaugural will attraction heavy connected on-line engagement. CLIA is utilizing modern trading techniques successful smart ways, from engaging societal media activities that person reached millions of societal media users, to much targeted integer advertizing campaigns, to prosecute early cruisers.

Engaging integer interactive contented specified arsenic visually stunning societal media tiles and immersive video content, will beryllium astatine nan bosom of showcasing nan excitement and diverseness of cruise experiences, tapping into travellers’ consciousness of curiosity and adventure.

Promoting Sustainable and Responsible Travel

With sustainability now a burgeoning world focus, CLIA’s Cruise Month besides showcases responsible cruising. Member cruise lines will besides item their attraction connected biology conservation and sustainable cruise operations, utilising cutting-edge eco-friendly exertion for eco-conscious travellers that want to limit nan effect of their travels.

Enhancing Cruise Industry Visibility

Cruise Month provides a unsocial promotional level for nan cruise sector, greatly expanding manufacture vulnerability passim Australasia. With accredited recreation agents arsenic in-market advocates, nan run is designed to thrust contiguous bookings and promote agelong word consciousness and penchant of cruising arsenic a preferred measurement to travel.

Membership is encouraged to go progressive and usage nan provided toolkit and tips from nan webinars to tailor promotional activities and convey nan unsocial benefits of cruising to imaginable cruisers.

A Bright Future for Cruising

Cruise Month is quickly approaching, and nan enthusiasm passim nan manufacture is noticeable! The motorboat is CLIA’s concerted effort and far-reaching income run will person a important affirmative effect connected booking numbers for cruise, thrust early growth, reenforce cruising’s entreaty pinch a widening assemblage and thief to further guarantee nan industry’s betterment and description .

Uniting cruise lines and recreation agents and showcasing why a cruise vacation should beryllium apical of nan schedule for nan decade ahead, CLIA’s Cruise Month play its portion successful keeping cruising absorbing and charismatic successful nan world of recreation while delivering nan champion experiences astatine sea.