Croatia Joins United States, Greece, Türkiye, Thailand In Reporting Sharp Tourism Slump And Reasons Are Many, What Are They, Here Is A New Report

Published on August 9, 2025 |

By: Tuhin Sarkar

Croatia joins United States, Greece, Türkiye, Thailand successful reporting crisp tourism slump and reasons are many, and present is simply a caller study that explains why. In July 2025, Croatia welcomed 4.6 cardinal visitors. This was 2 percent little than successful July 2024. Overnight stays totalled 29.2 million, a driblet of 1 percent. The diminution was felt successful some overseas and home tourism. Nearly 4.2 cardinal overseas visitors arrived, marking a 1 to 2 percent fall. Domestic tourism recorded 429,000 arrivals and 3.3 cardinal overnight stays, some down 1 percent compared to past year.

Croatia joins United States, Greece, Türkiye, Thailand successful reporting crisp tourism slump during nan highest season. These figures item a softer summertime peak, particularly from definite root markets, contempt nan country’s beardown appeal. For Croatia, this slump comes astatine a clip erstwhile title from different Mediterranean destinations is strong, and visitant behaviour is changing. Germany, Slovenia, and Austria each sent less tourists, while maturation from nan US and UK was not capable to equilibrium nan loss.

Croatia joins United States, Greece, Türkiye, Thailand successful reporting crisp tourism slump that reflects world recreation pressures. Rising costs, shifting vacation calendars, and economical uncertainty person influenced traveller decisions. Some destinations, for illustration Greece and Thailand, look market-specific challenges, while others, for illustration Türkiye, spot softer bookings aft grounds years. For Croatia, nan driblet successful July signals nan request to accommodate trading and pricing strategies to protect early summertime seasons.

Croatia’s July 2025 tourism results show some maturation and decline. Visitor numbers fell slightly, yet hotels recorded much overnight stays. Key markets specified arsenic Germany and Austria saw less arrivals, while Poland, nan UK, and nan US delivered gains. These mixed results uncover shifting recreation patterns during nan highest summertime season.

July Sees Small Dip successful Visitor Numbers

In July 2025, Croatia welcomed 4.6 cardinal visitors. This was 2 percent little than successful July 2024. Overnight stays totalled 29.2 million, a driblet of 1 percent. The diminution was felt successful some overseas and home tourism. Nearly 4.2 cardinal overseas visitors arrived, marking a 1 to 2 percent fall. Domestic tourism recorded 429,000 arrivals and 3.3 cardinal overnight stays, some down 1 percent compared to past year. These figures item a softer summertime peak, particularly from definite root markets, contempt nan country’s beardown appeal.

Tourism successful July 2025 showed a operation of maturation and diminution astir nan world. Some countries welcomed grounds numbers of visitors, while others saw drops owed to economical pressures, governmental challenges, aliases section issues. The period highlighted really recreation trends are shifting. Some destinations faced less arrivals than past year, while others benefited from caller markets and amended connections.

Tourism Declines Show a Changing Global Travel Map

July 2025 confirmed that nary destination is guaranteed dependable growth. Even beardown tourism markets tin acquisition setbacks erstwhile section aliases world factors change. Countries specified arsenic nan United States and Croatia reported clear nationalist declines for nan month. Others, for illustration Thailand and Türkiye, saw softer results compared to past year.

These changes often travel from a operation of reasons — from higher prices and weaker request to seasonal changes and moreover earthy events. Understanding why these drops hap tin thief countries hole amended for early recreation seasons.

United States Sees Fewer International Visitors

The United States recorded a autumn successful world arrivals successful July 2025. Arrivals were down by 5.1% compared to nan aforesaid period past year. This diminution besides matched a broader inclination for nan first 7 months of nan year, which were down 3.8% year-on-year.

The driblet comes contempt nan US remaining 1 of nan astir celebrated recreation destinations successful nan world. Several factors apt played a part, including nan beardown US dollar, which made trips much costly for overseas visitors, and higher recreation costs overall. Economic uncertainty successful immoderate cardinal markets whitethorn besides person kept visitors away.

Croatia Records National Decline successful Peak Summer

Croatia’s July 2025 results were a astonishment to galore successful nan industry. The state welcomed 4.6 cardinal visitors successful July, which was 2% little than successful July 2024. Overnight stays fell by 1%, reaching 29.2 million. Both overseas and home tourism slipped slightly, pinch overseas arrivals down betwixt 1–2% and home down 1%.

Hotels did well, pinch a 2.3% summation successful overnight stays. However, backstage accommodation and campsites saw less bookings. Even though much apartments were available, galore remained empty. The diminution came during what is usually Croatia’s busiest tourism month, showing really changes successful recreation request tin impact moreover beardown summertime markets.

Thailand Experiences a Year-to-Date Fall

Thailand’s tourism capacity done to precocious July 2025 showed a 6.18% diminution successful overseas arrivals compared to nan aforesaid play successful 2024. While this fig is for nan twelvemonth truthful acold alternatively than July alone, it includes nan mid-year highest play for immoderate of its markets.

Thailand’s tourism assemblage has been facing stronger title from different Southeast Asian destinations, rate shifts, and nan effect of higher recreation costs. Some of its accepted root markets person reduced recreation owed to economical pressures astatine home.

Türkiye Faces Mid-Summer Softness

Türkiye’s charismatic July tourism information is owed later successful August, but early signs from June 2025 constituent to a softer summertime season. Foreign visitors successful June were down 1.5% compared to nan aforesaid period successful 2024. Industry updates from July propose this slowdown continued into nan highest season.

This easing comes aft respective beardown years for Türkiye’s tourism industry. Factors specified arsenic rising prices, title from different Mediterranean destinations, and changes successful formation capacity whitethorn person affected demand.

Local Declines Can Be Just arsenic Impactful

Not each declines are national. In immoderate cases, cardinal destinations wrong a state spot drops moreover while nan wide nationalist figures stay unchangeable aliases positive. A bully illustration is Greece successful July 2025.

Santorini Struggles successful Peak Season

Santorini, 1 of Greece’s astir celebrated islands, saw a noticeable driblet successful visitant numbers. Airport arrivals for nan first half of 2025 were down 19.1% compared to nan aforesaid play successful 2024. The diminution was sharpest from awesome European markets, pinch UK arrivals down 22.9%, French arrivals down 37.6%, and German arrivals down 11.6%.

These figures are linked to a bid of earthquakes earlier successful nan twelvemonth that wounded recreation confidence. Reports from precocious July picture nan land arsenic quieter than accustomed during its busiest period. For a destination that relies heavy connected high-spending summertime visitors, this diminution is significant.

Mykonos Sees Softer Demand

Mykonos besides faced softer request successful summertime 2025. Air arrivals were down 8% done April, and while June saw immoderate recovery, high-end accommodation bookings were weaker. The island’s luxury segment, successful particular, felt nan effect of shifting recreation budgets.

Las Vegas Faces a Summer Drop successful Hotel Occupancy

In nan United States, not only did nationalist inbound tourism fall, but circumstantial destinations besides saw weaker performance. Las Vegas recorded an 8.1% driblet successful edifice occupancy successful July 2025 compared to nan aforesaid period past year. Analysts nexus this to value fatigue among travellers, pinch precocious room rates making immoderate visitors reconsider their plans.

This shows really moreover successful countries pinch a large tourism industry, individual cities tin consciousness different pressures. Local pricing, events calendars, and title from different destinations each style these results.

Why These Declines Matter

Tourism is simply a awesome root of income for galore countries and cities. When arrivals drop, nan effect spreads to hotels, restaurants, shops, and carrier services. Seasonal declines tin impact jobs, section business earnings, and moreover authorities taxation revenues.

For destinations for illustration Santorini aliases Croatia, a driblet during highest play is particularly worrying. Many businesses make astir of their yearly income successful conscionable a fewer months. If visitant numbers fall, nan effects tin past agelong aft nan visitors person gone home.

Common Factors Behind nan July 2025 Declines

Looking crossed these destinations, respective shared themes emerge:

• Economic pressures: Strong currencies aliases precocious ostentation successful root markets tin make recreation much expensive.
• High recreation costs: Rising airfares and accommodation prices tin push travellers to take cheaper destinations aliases enactment home.
• Natural events: Earthquakes aliases terrible upwind tin dent request quickly, moreover if nan harm is minimal.
• Competition: Destinations compete for nan aforesaid travellers. When 1 state launches beardown promotions, others tin suffer marketplace share.
• Visitor sentiment: Concerns astir overcrowding, protests, aliases governmental tensions tin deter bookings.

Strategies to Reduce nan Impact

Destinations facing declines often respond pinch targeted strategies:

• Expanding to caller markets to dress up for losses successful accepted ones.
• Running off-season campaigns to dispersed request much evenly.
• Offering amended worth deals to pull price-sensitive travellers.
• Improving infrastructure and services to heighten visitant experience.
• Communicating information and readiness aft earthy events to rebuild confidence.

The Bigger Picture for Global Tourism

While immoderate destinations saw declines successful July 2025, world recreation request remains beardown overall. Many countries, peculiarly successful Europe and Asia, posted maturation for nan month. The declines show that nan tourism scenery is not azygous — maturation successful 1 spot tin hap alongside drops successful another.

These differences item nan value of elasticity successful tourism planning. Destinations that accommodate quickly to changes successful request are amended placed to protect their manufacture and jobs.

July 2025 offered a clear reminder that tourism is delicate to galore factors, from rate shifts to section events. The United States, Croatia, Thailand, and Türkiye each felt nan effects of weaker demand, while celebrated spots for illustration Santorini, Mykonos, and Las Vegas besides recorded declines.

For nan recreation industry, these results underline nan request to show trends closely, respond quickly to challenges, and diversify some markets and offerings. With nan correct strategies, destinations tin retrieve from seasonal drops and proceed to pull visitors twelvemonth aft year.

Accommodation Trends Highlight Hotel Growth

Different accommodation types performed unevenly. Private accommodation remained nan astir popular, pinch 12.3 cardinal overnight stays. Yet, this was 2.3 percent little than past year. Campsites saw 5.7 cardinal overnight stays, down 1.1 percent. In contrast, hotels grew successful demand. They hosted complete 4.8 cardinal overnight stays successful July — a 2.3 percent emergence from 2024. This displacement suggests travellers are seeking much comfortableness and full-service experiences, moreover arsenic flat proviso increased. Many backstage apartments still stayed quiet during nan season’s peak, showing a alteration successful booking behaviour.

Source Market Shifts Affect Tourism Balance

Germany remained Croatia’s biggest root market, but arrivals fell by astir 7 percent successful July. One logic was that schoolhouse holidays successful cardinal German states began only successful early August. Slovenia saw a 3 percent drop, Austria complete 5 percent, and nan Czech Republic much than 4 percent. On nan affirmative side, Poland’s arrivals grew by astir 7 percent. The UK posted a mini gain. The US marketplace kept increasing strongly, signaling double-digit increases successful overnight stays compared to past July. These shifts bespeak changing vacation calendars and emerging preferences among travellers.

Year-to-Date Tourism Still Shows Growth

Despite a slower July, Croatia’s tourism for nan first 7 months of 2025 stayed positive. A full of 12.2 cardinal visitors visited, 2 percent much than successful nan aforesaid play past year. Overnight stays roseate by 2 percent to 58.7 million. Foreign arrivals were up 1 percent astatine 10.3 million, pinch 51.4 cardinal overnight stays. Domestic tourism grew faster, pinch arrivals up 8 percent to 1.8 cardinal and overnight stays up 6 percent to 7.3 million. These figures propose resilience successful nan market, moreover pinch shifting seasonal patterns.

Popular Regions Continue to Attract Crowds

As of early August, much than 1 cardinal visitors were staying successful Croatia. The largest numbers came from Germany and Croatia, followed by Slovenia, Austria, Poland, nan Czech Republic, and nan Netherlands. The astir visited regions included Istria, Split-Dalmatia, and Primorje-Gorski Kotar. These destinations stay Croatia’s strongest summertime hubs, offering a operation of coastal charm, taste heritage, and divers accommodation options. Their continued fame supports location economies and keeps Croatia’s tourism representation balanced.

European Tourism Holds Steady Amid Challenges

In July 2025, European destinations welcomed much visitors contempt economical and governmental pressures. International tourer arrivals roseate 3.3% year-on-year. Overnight stays dropped by 0.7%, partially owed to nan precocious Easter vacation affecting seasonal patterns. Tourist spending is forecast to turn by 13% successful 2025 compared to 2024, showing travellers are still consenting to walk moreover pinch higher costs.

The EU recorded 452.4 cardinal tourism nights successful nan first 4th of 2025. This dependable request shows nan region’s expertise to pull some repetition visitors and caller markets. The situation up is to negociate maturation successful ways that protect destinations and section communities.

Standout Country Performances successful 2025

Some countries saw exceptional growth. Denmark led pinch a 24% summation successful arrivals, reaching 1 cardinal visitors. Malta roseate by 19%, Cyprus and Latvia each gained 16%, and Lithuania grew by 15%. These countries benefited from improved aerial connections and targeted trading campaigns.

By volume, Spain topped nan database pinch 9.48 cardinal arrivals successful July, up 1.9%. Italy followed pinch 8.6 cardinal arrivals, a 7% increase. The UK hosted 8 cardinal visitors, increasing 5%, while Germany had 6.5 cardinal arrivals, up 2.7%. France saw a 2% decline, receiving 5 cardinal visitors.

Southern and Mediterranean Tourism Trends

Spain remained Europe’s astir visited country, attracting 44.5 cardinal visitors successful nan first half of nan year. This was a 4.7% emergence contempt ample anti-tourism protests successful Barcelona, Mallorca, and nan Canary Islands. Average spending per tourer reached €1,440.

Italy is connected way for a record-breaking summer, expecting 27 cardinal visitors betwixt June and September. Revenues whitethorn transcend €10 billion, driven by visitors from nan UK, US, and Germany. Greece saw dependable growth, while Portugal continued its betterment pinch 29 cardinal non-resident visitors successful 2024, up 9.3%.

Central and Eastern Europe’s Rapid Expansion

Central and Eastern European destinations recorded immoderate of nan fastest growth. Hungary roseate by 14%, benefiting from stronger carrier links. Latvia and Lithuania posted double-digit gains, recovering good from pandemic losses. Poland grew 7%, supported by some home and overseas travel.

These countries are progressively appealing to travellers seeking affordable holidays, taste heritage, and less-crowded destinations compared to Western Europe.

Nordic Countries Benefit from US Tourism

The Nordic region had singular results, particularly from American visitors. Norway saw a 35% emergence successful overnight stays from US tourists, while Denmark gained 24% from nan aforesaid market. Both countries are now good supra pre-pandemic recreation levels. Scenic landscapes, mild summertime weather, and beardown US-European formation connections helped thrust this growth.

Off-Season Travel Gains Popularity

More Europeans are avoiding highest summertime crowds. Searches for outpouring recreation roseate by 36%, showing a displacement toward off-season tourism. Cooler weather, amended prices, and destination trading each promote this change.

This inclination besides helps dispersed tourer numbers crossed nan year, easing nan strain connected celebrated summertime destinations and boosting section economies successful quieter months.

Source Markets Show Varied Performance

US tourism to Europe stayed beardown contempt world tensions. The US marketplace grew sharply successful Nordic countries and successful Mediterranean destinations for illustration Croatia (+18%), Montenegro (+17%), and Greece (+16%).

China’s tourism betterment accelerated, pinch maturation successful some ample and smaller destinations. Romania roseate 20%, Estonia 15%, and Croatia 7%. The UK continued arsenic a awesome root marketplace for Spain, sending 6.8 cardinal visitors successful nan first 5 months of nan year.

Rising Prices Affect Choices but Not Spending

Travellers paid much successful 2025. Flights to Southern Europe costs 5% more, while package holidays were up 7%. Despite this, spending per tourer is expected to turn by 13% this year. Many price-conscious travellers chose lesser-known destinations to get amended worth without sacrificing experience.

Overtourism Protests Challenge Summer Travel

Anti-tourism protests grew louder successful July. In Barcelona, locals utilized h2o guns connected visitors to make a point. In Mallorca, thousands marched to request limits connected wide tourism. The Canary Islands, expecting 18 cardinal visitors successful 2025, saw awesome demonstrations. Venice faced protests against luxury events and cruise vessel congestion.

These events item nan request for amended guidance of visitant flows, infrastructure, and organization engagement.

Economic and Geopolitical Pressures

Rising operating costs person pushed up recreation prices. Calendar shifts affected seasonal performance, and US tariff concerns created uncertainty for transatlantic travel.

Conflicts successful nan Middle East disrupted formation routes, forcing airlines to debar definite airspaces and trim services to Gulf hubs specified arsenic Dubai and Doha. This has nan imaginable to effect long-haul recreation from Asia and Oceania into Europe.

Digital Innovation and Sustainable Tourism

Countries are turning to exertion to amended tourism management. Spain launched a integer level that tracks formation occupancy, aerial quality, and upwind successful existent time. Other destinations are processing “smart tourism” apps to guideline visitors and easiness overcrowding.

Policies now see seasonal tourer taxes, removal of forbidden short-term rentals, and carrier initiatives specified arsenic Switzerland’s afloat hydroelectric obstruction system. Berlin introduced reward programs for eco-conscious tourists, offering discounts and free tours to those who take sustainable recreation options.

Outlook for nan Rest of 2025 and Beyond

Europe’s tourism gross is expected to scope US$305.96 cardinal this year. Package holidays stay nan biggest segment, worthy US$136.87 billion. Average gross per tourer is forecast astatine US$649.55.

Long-term, tourism will attraction connected sustainability, exertion integration, and diversification of destinations. The occurrence of off-season campaigns suggests much moreover distribution of visitors passim nan year.

Accommodation Sector Shows Strength

Hotels accounted for 72% of tourism nights successful nan first quarter, pinch luxury properties seeing record-high gross per room. Short-term rentals besides grew, reaching 129.6 cardinal impermanent nights, but cities are expanding regulations to power supply.

Most accommodation providers are assured astir business prospects, pinch 63% expecting amended results successful nan coming year.

Tourism’s Economic Impact

Tourism remains a awesome economical driver. In 2024, it contributed €484 cardinal to Germany’s economy, supported 1.2 cardinal jobs successful Portugal, and made up 9% of France’s GDP. Across nan EU, astir 13 cardinal group activity straight successful tourism.

These numbers corroborate nan sector’s value but besides underline nan request for policies that protect jobs while addressing biology and societal concerns.

July 2025 showed that European tourism remains resilient and adaptable. Growth successful arrivals, beardown spending, and nan occurrence of less-traditional destinations show nan sector’s expertise to evolve.

The early will require a equilibrium betwixt attracting visitors and protecting communities. Innovation, smart management, and sustainability will beryllium cardinal to keeping Europe nan world’s apical recreation destination.

Outlook for nan Rest of nan Season

Looking ahead, August could offset July’s flimsy drop, particularly pinch precocious German holidaymakers arriving. Growth from Poland, nan UK, and nan US is apt to continue, helping to stabilise nan wide trend. However, title from different Mediterranean destinations and shifting recreation patterns mean Croatia must adapt. Targeted promotions, elastic booking options, and diversified offers will beryllium cardinal to maintaining momentum. With beardown infrastructure and earthy appeal, Croatia is well-positioned to prolong its domiciled arsenic a starring summertime destination successful Europe.