City Express By Marriott Expands In Brazil: Seven New Hotels To Boost Northeast’s Hospitality Market, Here Is What You Need To Know About It

Wednesday, July 16, 2025

Marriott International celebrates coming nan charismatic debut of this highly anticipated caller edifice marque successful Brazil pinch nan opening of 7 hotels successful nan conception City Express by Marriott, successful nan northeastern cities of Fortaleza, Beberibe, and São Luis. This comes arsenic a important hold of a long-term partnership pinch FÁBRICA DE HOTÉIS LTDA., who will activity to build 30 hotels successful nan region complete nan adjacent fifteen years. The statement underscores Marriott’s strategic move to turn its footprint successful nan burgeoning midscale edifice category.

The signing ceremonial was held successful Porto de Galinhas, a celebrated tourer spot successful Brazil, successful nan beingness of local authorities officials, Marriott leadership, and FÁBRICA DE HOTÉIS executives. Marriott’s latest foray is besides portion of nan company’s larger push to turn successful nan region, pinch plans to besides bring City Express by Marriott to El Salvador, Argentina, and respective different countries successful nan Americas.

A New Age of Inexpensive Hospitality

With a scheduled debut of nan City Express by Marriott arsenic portion of nan Marriott Bonvoy portfolio successful 2023, nan marque looks to service some business and leisure travelers looking for a stylish stay astatine a awesome value. This opening introduces Marriott’s industry-leading hospitality to Brazil’s Northeast region pinch a portfolio of strategically located and reasonably priced hotels. These upcoming hotels are poised to fulfill nan business and leisure traveler, providing intelligent, functional, and prime located accommodations.

Federico Greppi, COO, Marriott International, Caribbean and Latin America (CALA), added that nan finance signifies nan company’s acknowledgment of Marriott’s vast world know-how, enhanced pinch local knowledge. He went connected to spotlight really City Express by Marriott will besides springiness guests successful nan region entree to nan immense Marriott ecosystem, including nan loyalty program, Marriott Bonvoy.

Strategic Positioning successful Fast-Growing Markets

The 7 hotels, which altogether person much than 750 impermanent rooms, will beryllium successful fast-growing cities successful Northeast Brazil. The first 2 properties will unfastened successful Ipojuca, Pernambuco, and Porto de Galinhas — nan latter, by 2028. With nan Suape Industrial Port Complex successful its bounds, Ipojuca is awesome for nan business traveler, particularly successful Brazil’s industrial and logistics industries.

In 2028, nan marque wants to move into Natal and Fortaleza, 2 engaged urban centers that besides bring successful a batch of tourists and beachgoers. Both nan professionals who will activity successful nan public and successful nan energy sector, arsenic good arsenic recreational and holiday makers who will want to bask leisure and tourism services. Homes will beryllium rolling retired done 2029 and location are much properties planned for nan coastal areas of Cabo de Santo Agostinho and beyond.

City Express by Marriott: A Growing Number

This news besides comes successful nan aftermath of a awesome development run for nan marque which is now operational successful 5 countries pinch complete 60 projects successful nan pipeline. Bojan Kumer, Marriott’s Regional Vice President of Development – CALA commented: “Our expansion into Brazil is simply a testament to nan value of nan country´s burgeoning tourism sector arsenic a cardinal maturation marketplace for us. According to him, City Express by Marriott marks a boost for nan quality of lodging options successful Brazil’s high-growth areas, particularly successful nan economy to midscale category.

FÁBRICA DE HOTÉIS’s CEO for edifice development, Tarcysio Malheiros, besides mentioned astir nan economic importance of this maturation stating that these caller hotels will play a important domiciled successful bridging nan global hospitality brand to nan economic opportunities successful nan emerging region.

Transforming Brazil’s Hospitality Landscape

Marriott’s City Express by Marriott will beryllium designed for value-conscious travelers looking for nan champion successful location while enjoying nan comfort and style for which nan marque is known. The brand’s Brazilian debut is portion of Marriott’s run to summation its beingness successful emerging markets and successful nan economy segment of travel.

The agelong into nan region is accordant pinch Marriott’s position that nan hospitality business is simply a premier mover for growth, peculiarly truthful successful destinations specified arsenic Northeast Brazil, which has seen a immense spike successful some tourism and economic description . City Express by Marriott looks to adhd much than 750 further rooms by 2029, allowing each types of guests to proceed to person entree to affordable, fantabulous lodging.

Looking Toward nan Future

Marriott’s collaboration pinch FÁBRICA DE HOTÉIS is expected to raise nan level of nan hospitality industry successful Northeast Brazil keeping nan destination up-to-date successful a highly expanding world of global tourism. The municipality developments will not only stimulate local economical development, but besides supply for business travelers, tourists, and families successful hunt of value accommodation without sacrificing comfort.

In summary, City Express by Marriott will person a beardown and lasting effect connected nan Brazilian edifice marketplace, and pinch Marriott’s worldwide presence and infrastructure, these caller hotels will adhd successful entertaining much visitors and generating business successful nan city, and accommodating nan region’s early maturation successful world people style.