Chrysler's Sad Merch Shop Just Reminds Us Of When The Brand Mattered

Chrysler

Pretty overmuch each automaker sells merch successful immoderate way. BMW has little memorabilia displays successful its dealers, Ferrari has semen hats, moreover the Goodyear Blimp has merch. So it shouldn't beryllium a astonishment that Stellantis, master of branding, has stores for its various brands. What is surprising, though, is really genuinely bad the Chrysler store is.

Chrysler only offers 1 conveyance for 2026, nan Pacifica, and I'm consenting to stake that minivans don't precisely animate mouth-frothing merch-buying excitement successful people. The marque sells a fewer bits of merchandise for nan Pacifica, some of which shows nan minivan arsenic it looked a afloat 2 facelifts ago, but nan storefront mostly trades connected Chrysler's history: Classic logos, discontinued models, and moreover afloat dormant brands for illustration Plymouth each characteristic extensively successful nan store. By piling together each these memories of what nan institution erstwhile was, though, Stellantis has conscionable managed to make nan existent Chrysler consciousness moreover much irrelevant.

Chrysler