Chrysler Playing With The Idea Of Bringing Back A Sedan To Double Its Lineup Size

Chrysler has been without a marquee sedan since we waved a tearful goodbye to nan 300 aft nan 2023 exemplary year, and it's near nan automakers lineup looking a bit, well, bleak. As it stands, there's just 1 conveyance — nan Pacifica minivan — disposable astatine Chrysler dealerships. Well, a sedan-ish-shaped reinforcement whitethorn beryllium connected nan measurement for nan automaker. I opportunity "ish," because what comes adjacent astir apt won't beryllium nan accepted three-box sedan creation we're each utilized to.

Very small is known astir Chrysler's adjacent sedan, but it almost surely will not beryllium immoderate benignant of Hemi-powered 300 revival (though I wouldn't wholly put it past nan company). Speaking pinch Automotive News, Scott Krugger, Stellantis' Head of North American Design, hinted that early products could "blur nan lines" betwixt sedans and inferior vehicles and chase, what he calls, "white abstraction opportunities." Think of vehicles for illustration nan Polestar 4 and Toyota Crown. They're not precisely sedans, but they're not precisely crossovers either. I mean, we benignant of saw that pinch the now-dead Chrysler Airflow concept, but it leaned a spot much crossover.

"I deliberation you're going to spot a batch of these bleeding of segments moving forward," Krugger, who is responsible for creation astatine Chrysler, Jeep, Dodge and Ram, told AutoNews.

It's not for illustration nan Stellantis' lone "sedan," the Dodge Charger, is precisely straightforward, either. Yes, it has a acold much accepted sedan look than what Krugger is describing here, but it's besides a liftback, which is 1 of nan creation aspects I perfectly emotion astir nan caller Charger, contempt nan truth I'm benignant of mixed connected nan remainder of nan package.

Chrysler

Krugger told AutoNews that Chrysler is "very overmuch live and well," and there's a roadmap laid retired to revive nan marque that'll beryllium revealed during an upcoming investor position successful May, but he did admit that it could usage immoderate "more clarity" erstwhile it comes to its positioning wrong Stellantis. Right now, nan brand's cardinal themes are "modern simplicity" and "innovative practicality." I don't cognize astir you, but that sounds for illustration a full batch of nothing. What was Chrysler's past large innovation? Stow 'n Go? I request thing new, dog.

Still, if these are going to beryllium Chrysler's guiding principles, past possibly we're going to spot it attraction much connected imaginative packaging and family-friendly solutions, alternatively than out-and-out luxury, thing it tried to do successful nan past pinch very small success.

At nan very least, thing is cooking astatine Chrysler, which intends its mono-lineup won't past forever. Krugger, who reports to CEO Antonio Filosa and world creation leader Ralph Gilles, told Automotive News that location is "a batch going connected successful nan studio," truthful we should commencement seeing Chrysler's champion laid plans sooner alternatively than later.

"There's a batch of liking successful [Chrysler] from nan highest levels of this institution correct now," he said to AutoNews. "We cognize there's a spot for Chrysler."