Chinese Tourists’ Visits To Czechia Soar, Driven By Popular Reality Tv Show

Published on August 11, 2025 |

Chinese tourists’ visits to Czechia skyrocketed and initiated betterment momentum for nan country’s tourism sector. In nan first 4th of 2025, nan state hosted almost 30,000 Chinese tourists, an summation from nan erstwhile year.

Even though nan numbers person not reached pre-pandemic sojourn levels, they are a affirmative awesome of nan betterment of Czechia’s image arsenic a Chinese tourer hub wrong Europe. The maturation is important nowadays, while nan state is trying to retrieve from nan damages of nan COVID-19 pandemic which plunged nan world into lockdown and suspended immoderate shape of world travel.

The summation of Chinese visitors is simply a affirmative awesome that nan country’s tourism manufacture is recovering, and nan maturation imaginable for nan remainder of nan twelvemonth is strong.

The Impact Of Divas Hit The Road On Chinese Tourism

One of nan cardinal drivers of this surge is nan vulnerability Czechia has gained done nan celebrated Chinese reality TV show Divas Hit nan Road. The show’s latest season, which was filmed successful Prague and Český Krumlov, has played a important domiciled successful sparking liking among Chinese viewers.

The bid follows a group of salient Chinese celebrities arsenic they research various taste and scenic landmarks crossed Czechia. The vulnerability from this show has introduced Czechia to millions of imaginable travellers who were antecedently unfamiliar pinch its taste treasures.

Divas Hit nan Road has agelong been known for its expertise to power recreation patterns. The show has antecedently caused spikes successful recreation to countries for illustration Saudi Arabia, which saw an summation successful online searches aft its 5th play aired.

With this benignant of reach, Czechia has seen a akin roar successful Chinese interest, pinch galore viewers now eager to sojourn nan destinations highlighted successful nan show.

The country’s nationalist tourism agency attributes this newfound liking to nan strategical placement of Czech taste gems successful beforehand of a monolithic Chinese audience. The show captures much than conscionable nan tourer sites; it highlights mundane life, section culture, and nan authentic experiences that make Czechia an perfect destination.

Direct Flights And Evolving Travel Patterns

In summation to nan TV show’s influence, Czechia has benefited from a important summation successful accessibility to Chinese tourists. The resumption of nonstop flights from Beijing to Prague, has greatly facilitated recreation to Czechia.

Before nan pandemic, these flights played a important domiciled successful drafting Chinese visitors to nan country, and their return has been a cardinal facet successful nan rebound of Chinese tourism.

The nonstop formation routes make Czechia much accessible and convenient, serving arsenic a earthy gateway to Europe for travellers from China. Chinese tourists, who typically recreation to aggregate European countries successful a azygous trip, often proceed connected to neighbouring destinations specified arsenic Austria, Germany, France, and Italy.

The improved connectivity has frankincense encouraged multi-country itineraries, making Czechia an important extremity for Chinese visitors exploring Europe.

Social Media And Marketing Efforts Fuel Interest

The visibility gained done Divas Hit nan Road is further amplified by progressive engagement pinch societal media platforms celebrated successful China. These platforms let nan show’s contented to spell viral, providing Czechia pinch moreover much exposure. With millions of Chinese users connected these platforms, nan buzz generated astir Czech tourism has been unprecedented.

A charismatic typical from Czechia’s tourism department, emphasized nan invaluable quality of specified formats, noting that they thief Czechia scope a monolithic assemblage and coming nan state arsenic an attractive, authentic destination. Beyond tv appearances, Czechia’s tourism section has been moving influencer campaigns and property trips to prolong and build connected nan momentum created by nan reality show.

By showcasing not conscionable nan beauty of Czechia’s landmarks but besides its section gastronomy and sustainable tourism practices, these campaigns purpose to diversify nan reasons why Chinese travellers sojourn Czechia.

Changing Travel Trends Among Chinese Tourists

Chinese visitors visiting Czechia are typically aged betwixt 30 and 44 years and for illustration short stays, usually nether 3 days. The superior attraction remains Czechia’s rich | taste and humanities sites, pinch visitors flocking to iconic landmarks successful Prague, specified arsenic nan Old Town, Prague Castle, and Charles Bridge. However, location is simply a increasing liking successful experiencing section nutrient culture, including Czech brew and accepted dishes.

More Chinese visitors are besides seeking authentic, off-the-beaten-path experiences, and this displacement is influencing recreation patterns. Smaller groups, longer stays, and a penchant for personalized itineraries based connected recommendations from friends aliases online influencers are becoming much common.

These evolving preferences are reshaping nan type of recreation experiences that Czechia needs to connection to cater to this increasing marketplace segment.

The Road Ahead For Czech Tourism

Czechia is still acold from regaining nan number of visitors it utilized to person earlier nan pandemic, pinch much than 600,000 Chinese visitors successful 2019. Though, nan 2024 fig of astir 174,000 Chinese visitors is promising.

It indicates that location is room for further development. CzechTourism is moving to amended nan nonstop formation marketing, business pinch section circuit operators, and nan stand-alone alternatively than a stopover perception.

The boost successful Czechia’s tourer numbers is nan consequence of integrated trading including reality television, improved formation connections, and focused advertising. It seems apt that arsenic nan state builds connected these strategical successes, Chinese visitors will still beryllium a champion of nan country’s tourism recovery.