Published on August 22, 2025
In 2025, nan tourism scenery successful China saw a awesome milestone pinch nan successful completion of nan NIHAO! CHINA 2025 program, a collaborative effort spearheaded by Trip.com Group. This inaugural brought together complete 100 starring Asian circuit operators from crossed nan continent to research China’s vibrant and divers location tourism offerings. The programme was designed to item cardinal destinations and heighten inter-regional tourism practice wrong Asia, providing a level for taste speech and collaboration.
The NIHAO! CHINA 2025 Asian Tour Operators’ program was held crossed 4 unique, curated routes that showcased nan country’s scenic landscapes, rich | history, and vibrant taste heritage. These routes—Scenic Landscapes Tour, Ancient Capitals & Culture Tour, Mountains & Rivers Discovery Tour, and Colourful Silk Road Tour—provided world circuit operators pinch invaluable insights into China’s tourism strengths. Each itinerary enabled nan participants to prosecute straight pinch section tourism stakeholders, gaining firsthand acquisition of nan country’s divers location offerings.
- Suzhou → Huangshan → Ningbo: A breathtaking circuit of China’s earthy beauty and ancient history.
- Jinan → Anyang → Handan: A heavy dive into China’s ancient capitals and taste landmarks.
- Zhangjiajie → Guilin → Changchun: Discovering China’s majestic mountains and winding rivers.
- Quanzhou → Dunhuang → Zhangye: An exploration of nan celebrated Silk Road and its colorful taste heritage.
This arena marked an important measurement successful boosting China’s inbound tourism and enhancing nan country’s position arsenic a apical destination for travelers from crossed Asia. With nan support of Trip.com Group, nan programme besides offered global trading reach and multilingual services, making nan acquisition accessible to a wide scope of world tourists.
Touring China’s Regional Gems: A Focus connected Four Curated Routes
The NIHAO! CHINA 2025 circuit focused connected immoderate of China’s astir iconic and culturally rich | regions, offering travelers a chance to immerse themselves successful divers landscapes, history, and section traditions. Each way provided participants pinch a broad knowing of what China’s location tourism assemblage has to offer.
Route 1: Scenic Landscapes Tour – Suzhou, Huangshan, Ningbo
The Scenic Landscapes Tour takes travelers done nan picturesque areas of Suzhou, Huangshan, and Ningbo, showcasing nan beauty of China’s landscapes and architecture. Suzhou, often referred to arsenic nan “Venice of nan East,” is renowned for its stunning traditional gardens and ancient h2o towns.
Huangshan (Yellow Mountains) is 1 of China’s astir celebrated upland ranges, offering breathtaking vistas, ancient conifer trees, and unsocial granite peaks. The circuit past continues to Ningbo, a coastal metropolis rich | successful history and location to immoderate of China’s best-preserved temples and taste sites. This way is cleanable for those who want to acquisition nan earthy beauty and taste practice that China has to offer.
Route 2: Ancient Capitals & Culture Tour – Jinan, Anyang, Handan
For those willing successful China’s ancient history, nan Ancient Capitals & Culture Tour offers an unthinkable travel done Jinan, Anyang, and Handan. Jinan, known for its natural springs and historical significance, is simply a metropolis steeped successful ancient civilization and rich | traditions.
Anyang, erstwhile a superior of nan Shang Dynasty, is location to galore humanities sites, including nan Yinxu ruins, a UNESCO World Heritage site. Handan, different historically rich | city, is known for its ancient architecture and its domiciled arsenic a cardinal taste and governmental halfway successful ancient China. This way immerses visitors successful nan ancient history that helped style modern Chinese civilization.
Route 3: Mountains & Rivers Discovery Tour – Zhangjiajie, Guilin, Changchun
For quality lovers and escapade enthusiasts, nan Mountains & Rivers Discovery Tour offers a spectacular travel done Zhangjiajie, Guilin, and Changchun. Zhangjiajie, known for its towering sandstone pillars, served arsenic nan inspiration for nan floating mountains successful nan movie Avatar. This UNESCO World Heritage tract offers a one-of-a-kind opportunity to research breathtaking landscapes.
Next, nan circuit moves to Guilin, celebrated for its iconic karst mountains, rivers, and caves. The picturesque beauty of nan Li River is an acquisition that visitors often picture arsenic 1 of nan astir beautiful sights successful nan world. Changchun, pinch its lush greenery and tranquil rivers, completes this immersive way into China’s stunning earthy environment.
Route 4: Colourful Silk Road Tour – Quanzhou, Dunhuang, Zhangye
The Colourful Silk Road Tour takes participants done Quanzhou, Dunhuang, and Zhangye, 3 cardinal cities connected nan celebrated Silk Road. Quanzhou, erstwhile a bustling larboard connected nan ancient waste and acquisition route, is known for its rich | taste diverseness and historical architecture. Visitors tin research ancient temples, mosques, and bustling markets that bespeak nan world power of nan Silk Road.
Dunhuang, pinch its Mogao Caves and cultural relics, is different must-visit destination connected this route. The ancient metropolis is simply a wealth trove of creation and history, showcasing Buddhist cave paintings and nan fascinating intersection of aggregate cultures. The last stop, Zhangye, is celebrated for its Rainbow Mountains—a stunning scenery of red, yellow, and greenish layers of stone that has go 1 of China’s astir celebrated earthy wonders.
Trip.com Group’s Role successful Boosting Regional Tourism
Trip.com Group played an integral domiciled successful nan NIHAO! CHINA 2025 initiative, providing cardinal support successful position of global marketing, data-driven insights, and multilingual operational services. Through its extended level network, which includes Trip.com, Ctrip, Skyscanner, and Qunar, nan institution was capable to grow nan scope of China’s location tourism offerings to a world audience.
In summation to organizing nan NIHAO! CHINA 2025 program, Trip.com Group provided valuable insights into nan regional tourism market, analyzing trends and user behaviour to amended cater to nan needs of world travelers. This data-driven attack helped to maximize nan visibility of China’s less-explored destinations, expanding nan likelihood of inbound recreation bookings from South Korea, Thailand, Malaysia, and Indonesia—countries identified arsenic apical root markets for Chinese tourism.
The programme besides served arsenic a level for cross-border cooperation and collaboration betwixt Asian tourism stakeholders, further cementing nan value of inter-regional travel. This collaboration intends to boost inbound tourism to China by fostering relationships pinch world circuit operators and encouraging them to beforehand lesser-known Chinese cities to their clientele.
Impact connected China’s Inbound Tourism
China has knowledgeable a significant surge successful inbound tourism, pinch information from Trip.com Group showing that year-over-year bookings to nan mainland person accrued by 100%. This surge is partially owed to increasing liking successful China’s diverse location destinations, pinch Suzhou, Huangshan, Zhangjiajie, and Dunhuang becoming progressively celebrated among world travelers.
With Trip.com Group’s support, China is poised to proceed its beardown maturation successful inbound tourism. The NIHAO! CHINA 2025 programme highlights really location collaboration tin thrust world liking and thief toggle shape emerging recreation destinations into sought-after tourer spots.
Conclusion
The NIHAO! CHINA 2025 circuit has proven to beryllium a pivotal infinitesimal successful nan improvement of China’s inbound tourism. By focusing connected location strengths and offering curated recreation routes that cater to divers interests, nan programme has paved nan measurement for stronger tourism ties betwixt China and its neighboring Asian countries.
Thanks to Trip.com Group’s innovative attack and committedness to cross-border collaboration, China’s tourism manufacture is well-positioned to invited much world visitors, particularly from South Korea, Thailand, Malaysia, and Indonesia. As China continues to create its location tourism offerings, it is clear that nan state will stay a apical destination for travelers seeking authentic taste experiences, breathtaking landscapes, and unforgettable journeys crossed nan world’s astir populous nation.