Chatgpt Glow-up Beauty Trend: Would You Try It?

Artificial Intelligence (AI) is accelerated becoming nan caller beauty advisor successful 2025, pinch thousands of women turning to ChatGPT for constitution and style advice.

But experts are informing of risks astir information privacy, rigid beauty standards, and unreliable recommendations, while world beauty brands unreserved to unafraid their spot successful what’s being called nan “ChatGPT glow-up” era.

Women inquire ChatGPT to heighten their looks

Social media is flooded pinch videos of women uploading selfies to ChatGPT and asking, “How would you heighten my earthy beauty?”

One user, Kelly Alessandra Pozo, told El País, “Before, to person artistic advice, you had to spell to a master and pay. Now you tin person a first interaction pinch AI, which, if utilized well, tin springiness you very meticulous ideas.”

Others spot it arsenic much than entertainment. Victoria, a 39-year-old from Argentina, told nan insubstantial she now treats ChatGPT for illustration a free consultant: “With each this training and my floor plan built, I usually spot a portion of clothing aliases constitution and inquire her straight if it looks bully connected me.”

But psychologists pass of deeper issues. Lucía Núñez said, “It’s nan caller reflector of Snow White’s stepmother. I deliberation it responds to a request for validation that could beryllium based connected insecurity and a deficiency of self-esteem.”

Beauty brands title to beryllium AI-approved

With ChatGPT drafting an estimated 700 cardinal play users, companies are hopeless to make their products show up successful AI-generated beauty routines.

According to The Business of Fashion, giants for illustration Estée Lauder and L’Oréal are experimenting pinch “generative motor optimisation” (GEO) to boost their chances of being recommended.

Key numbers item nan trend:

• 52 per cent of Gen Z shoppers now for illustration asking AI for skincare recommendations complete Google aliases Amazon (Nosto, February 2025).
• 37 per cent of ChatGPT searches are “generative” queries, specified arsenic skincare routines (Profound).
• The UK’s IPA Bellwether study recovered AI shopping usage roseate 47 per cent this year.

Tara Loftis, world president of skincare astatine Galderma, said, “The [purchase] chimney has been disrupted, and ChatGPT is astatine nan opening of that funnel.”

Concerns complete ChatGPT glow-up beauty trend

Despite nan hype, superior issues remain. Consultancy Profound recovered answers from AI platforms were only 50 per cent factually accurate. In 1 case, a moisturiser was wrongly described arsenic a sunscreen.

And privateness remains unclear. OpenAI laminitis Sam Altman admitted location is “urgency” successful clarifying what happens to individual photos and information uploaded to chatbots.

For some, AI beauty proposal feels empowering, accessible, and fun. For others, it risks deepening insecurity and normalising unrealistic ideals.

Would you spot an AI ‘mirror’ to show you really to look your best, aliases is this a measurement excessively acold successful outsourcing self-image?

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