Cat Food Maker Katkin Secures Funding To Boost Uk Expansion

Credit: KatKin

UK-based caller feline nutrient shaper KatKin has raised $50m successful equity and indebtedness backing to powerfulness its description crossed nan UK.

According to nan pet nutrient firm, nan finance will thief it to grow its merchandise ranges successful nan UK and standard some its direct-to-consumer and pet specialty unit channels.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to scope engaged professionals crossed 36 starring media platforms.

Find retired much

The latest funding, led by an unnamed group of investors, will besides support KatKin’s introduction into caller markets, arsenic it looks to proceed “driving class consciousness for caller feline food”.

Just Food has asked KatKin to corroborate which caller markets it looks to caput to.

Set up successful 2020 by Ed Westcott and siblings Brett and Nikki O’Farrell, KatKin specialises successful stiff fresh, meat-based meals for cats and has a ngo to “redefine feline nutrition and health”. Its portfolio includes nan SKUs Gobble, Splash, Oink and Quack.

The group’s products are disposable direct-to-consumer done an online subscription work done which it offers pet parents a personalised repast scheme for their cats.

KatKin besides precocious secured a unit business pinch nationalist pet superstore Jollyes.

Ed Westcott, co-founder of KatKin, said: “This finance gives america nan opportunity to standard responsibly, innovate further and proceed delivering nan highest standards of value and information successful caller feline food.”

The Series C equity and indebtedness backing information will besides accelerate KatKin’s merchandise invention plans and “strengthen KatKin’s vertically integrated model, from in-house accumulation to technological research”, nan patient said.

Since it was founded 5 years ago, KatKin says it has delivered complete 100 cardinal caller meals to day and makes up 2% of nan UK feline nutrient market.

The institution employs complete 150 people, chiefly astatine its accumulation sites successful London and Suffolk.

Reflecting connected nan investment, Brett O’Farrell, co-founder of KatKin, added: “This backing marks nan adjacent section successful our ngo to alteration really cats are fed. Cats merit caller nutrient pinch existent nutrient made for their biology; not nan compromises nan manufacture has normalised.

“This finance helps america bring caller to much cats, much quickly and proceed pushing feline nutrition forward.”