Canada Tourism Grows Stronger: Choice Hotels Completes One Hundred Twelve Million Dollars Acquisition To Enhance Hotel Portfolio And Expand Direct Franchising Model

Wednesday, August 6, 2025

Canada’s edifice manufacture continues to witnesser important shifts, pinch world giants making strategical moves to capitalize connected nan nation’s increasing marketplace potential. On August 6, 2025, Choice Hotels International, 1 of nan world’s starring edifice franchisors, announced its acquisition of nan remaining 50% liking successful Choice Hotels Canada. This pivotal woody transitions nan marque from a associated task exemplary to a afloat nonstop franchising system, marking a cardinal infinitesimal successful some nan company’s history and nan Canadian hospitality sector. The acquisition, weighted astatine astir $112 million, enhances nan company’s expertise to grow its marketplace footprint crossed Canada, promising accelerated maturation and a broader portfolio of offerings for some franchisees and travelers alike.

This acquisition not only strengthens Choice Hotels’ beingness successful Canada but besides highlights nan increasing attractiveness of nan Canadian market. With beardown projections for nan hospitality assemblage and an awesome portfolio of much than 350 hotels, this strategical move is group to substance further description . The displacement allows Choice Hotels to incorporated its afloat spectrum of 22 edifice brands into nan Canadian market, including well-known chains specified arsenic Comfort, Quality, and Ascend Collection. This alteration is expected to bring semipermanent maturation opportunities and amended nan wide impermanent acquisition for millions of visitors crossed Canada.

The Rise of Choice Hotels successful Canada: A Strategic Move for Growth

The world hospitality assemblage is successful a changeless authorities of evolution, driven by user request for much divers recreation experiences and top-tier accommodations. Choice Hotels International’s determination to get its Canadian section underscores a continued committedness to expanding its beingness crossed nan globe. With a beardown instauration built since 1955, nan institution is well-positioned to pat into Canada’s flourishing tourism market.

Key Highlights of nan Acquisition:

• Consolidation of 50% Ownership: In July 2025, Choice Hotels purchased nan remaining 50% liking successful Choice Hotels Canada from InnVest Hotels, a cardinal move that changes its operational exemplary successful nan country.
• Transition to Direct Franchising: The displacement from a maestro franchising exemplary to a nonstop franchising building will heighten operational efficiency, amended franchisee relations, and accelerate growth.
• Financial Details: The acquisition was weighted astatine $112 cardinal and is expected to make $23 cardinal successful interest gross and $18 cardinal successful EBITDA for 2025.
• Expansion of Hotel Portfolio: The woody will merge each 22 Choice Hotels brands, including premium offerings for illustration Cambria, Radisson, Comfort, and Quality Inn, into nan Canadian market, frankincense broadening nan company’s offerings successful a competitory market.

Canada’s Hotel Industry astatine a Glance:

Canada is an charismatic marketplace for world hospitality chains, acknowledgment to its robust economy, dependable maturation successful tourism, and expanding number of business and leisure travelers. The Canadian marketplace is projected to turn astatine an yearly complaint of complete 5% done 2030, expected to scope $50 cardinal by nan extremity of nan decade.

Growth Projections and Industry Trends:

• Tourism Growth: Canada’s tourism manufacture continues to thrive, pinch millions of world visitors exploring nan state each year, fueling request for value accommodation options.
• Technological Advancements: The take of precocious technologies successful nan hospitality sector, specified arsenic online booking systems and customer work AI, are expanding nan request for businesslike edifice guidance models.
• Economic Stability: With a unchangeable system and precocious user spending, Canada offers a reliable situation for semipermanent business investments.

The Shift successful Choice Hotels’ Strategy:

Prior to this acquisition, Choice Hotels operated successful Canada nether a maestro franchising model, wherever it relied connected third-party franchisees to negociate operations. Now, pinch afloat ownership, nan institution tin straight negociate its hotels and franchise operations, providing enhanced support and streamlined connection pinch Canadian franchisees. This attack will besides lead to amended power complete marque standards, trading strategies, and customer satisfaction.

Increased Brand Presence:

• Expansion of 22 Brands: Previously, Choice Hotels Canada operated nether conscionable 8 of nan company’s 22 world brands. This acquisition now allows nan institution to present further brands specified arsenic Cambria and Ascend Collection, thereby catering to different marketplace segments and divers traveler preferences.
• New Locations: The portfolio of hotels successful Canada includes much than 350 properties, pinch 30,000 rooms, including caller additions for illustration nan first Cambria Hotel and Radisson hotels. The institution has an further 2,500 rooms successful nan improvement pipeline, group to heighten their Canadian footprint.

The Impact connected Local and International Guests

With this acquisition, travelers tin expect a broader action of hotels crossed nan country, each pinch varied value points and unsocial features, aligning pinch nan divers needs of modern consumers. Whether guests are seeking budget-friendly stays aliases luxurious accommodations, Choice Hotels’ expanded portfolio will guarantee that each their needs are met.

• Comfort and Convenience: Hotels nether nan Comfort and Quality Inn brands are well-established arsenic reliable and affordable options for families, business travelers, and visitors seeking comfortableness during their stays.
• Premium Offerings: With nan preamble of Cambria Hotels and Radisson properties, Choice Hotels will now connection high-end accommodations successful cardinal cities, perfect for business professionals, convention attendees, and luxury travelers.

Customer-Centric Innovation

Choice Hotels is focusing heavy connected customer restitution and seamless experiences. Their award-winning loyalty program, Choice Privileges, allows members to gain rewards specified arsenic free nights and different perks, enhancing nan wide customer experience. The expertise to leverage this programme crossed a larger web of hotels provides added worth for some caller and returning guests.

Continued Growth connected a Global Scale

The acquisition of Choice Hotels Canada is portion of nan company’s larger strategy to grow its world presence. As of nan 2nd 4th of 2025, Choice Hotels grew its world room portfolio by 5%, pinch notable description s successful countries for illustration Brazil, France, and China. This inclination signals a continuing committedness to world growth, and Canada’s beardown hospitality marketplace makes it a cardinal portion of that strategy.

Global Growth Milestones successful 2025:

• Expansion successful Brazil: In Q2 2025, Choice Hotels extended its maestro franchise statement pinch Atlantica Hospitality International, adding complete 10,000 rooms to its portfolio successful Brazil.
• French Market Growth: Choice Hotels astir tripled its room count successful France done a nonstop franchise agreement, highlighting nan company’s adaptability to world markets.
• Chinese Market: Strategic agreements successful China pinch SSAW Hotels & Resorts are expected to adhd much than 9,500 rooms by 2025, reinforcing Choice’s world ambitions.

Looking Ahead: Future Prospects for Choice Hotels successful Canada

As of 2025, Choice Hotels Canada is well-positioned for continued growth, some done integrated description and nan preamble of caller brands. Brian Leon, CEO of Choice Hotels Canada, expressed optimism astir nan future, noting that nan company’s afloat backing will supply franchisees pinch moreover greater opportunities to thrive. With specified a coagulated instauration and a marketplace primed for description , nan Canadian hospitality assemblage will undoubtedly use from Choice Hotels’ leadership.

As travelers proceed to flock to Canada, Choice Hotels intends to present exceptional worth and comfort, ensuring its position arsenic a leader successful nan hospitality assemblage for years to come.

Conclusion:

Choice Hotels International’s acquisition of Choice Hotels Canada marks a important infinitesimal successful nan company’s world description efforts. This strategical acquisition will reshape nan scenery of nan Canadian hospitality marketplace by offering a wider scope of edifice brands and services. As nan manufacture continues to thrive, nan recently enhanced operations committedness improved experiences for some guests and franchisees, mounting nan shape for early maturation and invention successful nan years ahead.