Cambodia-china Tourism Partnerships Focus On Infrastructure, Marketing And Skills Development To Drive Long-term Growth In Chinese Visitor Numbers

Published on August 28, 2025

Cambodia is stepping up measures to summation strategical tourism practice pinch China to summation much tourism visitors from China. A notable advancement successful nan practice of nan 2 countries’ tourism sectors is nan signing of 5 MoUs connected August 26 successful Kunming, nan superior of Yunnan province.

The agreements are aimed astatine addressing respective issues specified arsenic marketing, infrastructure, vocational training, airport, and airdrome description . All these agreements intend to amended nan value of recreation acquisition Chinese visitors person while simultaneously aiding Cambodia successful nurturing its tourism to a much sustainable model.

Joint Initiatives successful Key Domains

The recently signed MoUs create agreements successful Cambodia tourism sectors:

The Yunnan Provincial Department of Culture and Tourism and Siem Reap Provincial Department of Tourism person agreed to instrumentality associated promotional and taste speech programs aimed to summation nan Chinese travelers’ numbers.

The Angkor International Airport Investment Co., Ltd and nan Cambodia Tourism Marketing and Promotion Board worked connected enhancing nan airport’s world visitor’s accessibility and work standards.

The Yunnan College of Tourism and nan Cambodia Tourism Vocational School worked connected designing training programs aimed to internationalize nan accomplishment group of Cambodia’s tourism workforce.

Moreover, nan Cambodia Tourism Association entered into agreements pinch nan Yunnan Provincial Tourism Association and Yunnan Qicheng International Travel Services Co., Ltd. pinch nan intent of improving circuit management, taste exchange, and marketplace research.

These agreements, taken together, summation nan strategical integration of Cambodia and China and simultaneously found a model for vocational instruction, master recreation and tourism, and specialized tourism services.

Chinese Tourists Driving Growth

Chinese passengers are pinch expanding value for nan Cambodian tourism market. In nan first 7 months of 2025, Cambodia recorded 3.71 cardinal world arrivals, a humble diminution of 0.8% compared to nan first half of 2024. China’s stock of nan world arrivals accrued to 687,509, a 48.2% summation connected a year-over-year basis. This number now constitutes 18.5% of nan visitors.

This follows a robust twelvemonth successful 2024 erstwhile Cambodia recorded 6.7 cardinal world arrivals, up 23% from 2023, including astir 850,000 Chinese tourists, a year-on-year summation of 55%. These metrics reenforce nan conception that China is simply a cardinal originating marketplace and epitomize nan strategical worth of focused bilateral engagements.

Strategic Advantages for Cambodia

The caller agreements are expected to bring further advantages to Cambodia’s tourism sector. International marque estimation management, precocious airdrome infrastructure, and improved worker training will guarantee a seamless acquisition for tourists.

Moreover, practice pinch Chinese investors and tourism leaders from Yunnan enables Cambodia to amended understand recreation patterns and traveler’s needs. Effective tourism readying and strategy tin beryllium executed arsenic Cambodia will beryllium capable to understand and expect nan needs of nan swiftly increasing Chinese market.

Future Outlook

The MoUs are anticipated to heighten nan semipermanent tourism outlook for Cambodia. Enhanced facilities, master training, and cooperative trading strategies are expected to not only pull a higher measurement of visitors from China, but will besides stimulate economical growth, occupation creation, and improvement wrong nan region.

These agreements further alteration nan speech of civilization and accusation betwixt nan 2 countries. Collaborative action successful recreation and tourism, practice safeguarding, and accomplishment improvement will fortify Cambodia’s position arsenic a tourism hub successful Southeast Asia, while besides deepening nan ties betwixt nan 2 countries.

Cambodia is now amended positioned to capitalise connected China’s outbound tourism marketplace pinch nan execution of these agreements. To meet these goals, nan state is investing successful infrastructure, marketing, and quality superior to connection its visitors an exceptional recreation acquisition that demonstrates its taste and earthy beauty on pinch abundant leisure activities.