Cambodia And China’s Sanya Sign Mou To Surge Tourism And Cultural Exchange In 2025

Published on September 10, 2025

In a important move to beforehand communal tourism growth, nan Cambodia Tourism Board and Sanya Tourism Board from China person signed a memorandum of knowing (MoU) aimed astatine expanding bilateral tourism and fostering taste exchanges. This collaboration is designed to item nan unsocial tourism products, rich | heritage, and taste offerings of some destinations, pinch a attraction connected expanding two-way tourism flows.

A Partnership Built connected Friendship and Knowledge Sharing

The MoU was signed connected Tuesday, marking nan opening of a strategical business that will spot some countries moving together connected a bid of associated tourism promotion campaigns. These campaigns will purpose to beforehand nan tropical edifice metropolis of Sanya, located connected China’s land state of Hainan, and nan taste landmarks of Cambodia, including nan iconic Angkor Archaeological Park.

Minea Kim, CEO of nan Cambodia Tourism Board, emphasized that nan MoU goes beyond a general agreement. She described nan pact arsenic a “commitment to friendship, knowledge sharing, and building semipermanent practice that will use tourism businesses, section vendors, and travelers.”

Enhancing Sanya’s Global Appeal

The Sanya Tourism Board is responsible for promoting and processing Sanya arsenic a premier world tourer destination. The board’s main extremity is to elevate Sanya’s estimation globally, pull world travelers, and boost some tourism and depletion successful nan region. Wu Xiaolin, Deputy Director-General of nan Sanya Tourism Board, referred to nan collaboration arsenic a “significant milestone” for nan maturation of some regions’ tourism industries. Wu emphasized that by combining strengths, nan business intends to amended traveler experiences and make semipermanent economical and taste benefits.

Promoting Tourism Through Multiple Platforms

The strategical business will impact promoting nan 2 destinations done various media channels, including accepted outlets, societal media, and integer platforms. This multi-channel attack will guarantee that nan world visibility of some destinations is importantly enhanced. Additionally, nan collaboration will see capacity-building initiatives specified arsenic training programs, knowledge exchange, and nan sharing of champion practices to fortify nan tourism infrastructure successful some regions.

Tourism Growth Between Cambodia and China

Tourism betwixt Cambodia and China has seen robust maturation successful caller years, a inclination that nan MoU intends to capitalize on. In nan first 7 months of 2025, Cambodia welcomed much than 3.7 cardinal world visitors, pinch astir 690,000 coming from China. This marks a astir 50 percent increase from nan aforesaid play successful nan erstwhile year.

Angkor Archaeological Park, Cambodia’s astir celebrated tourer attraction, saw a 21 percent year-on-year increase successful visitors from China, reaching 53,291 Chinese visitors betwixt January and July 2025. As a result, China has go nan fourth-largest root of world visitors to Angkor Park, pursuing nan United States, United Kingdom, and France.

On nan different hand, Sanya has besides knowledgeable a surge successful visitors from Cambodia, pinch an summation of much than 80 percent successful overnight visitors during nan aforesaid period. This uptick successful tourism is simply a clear denotation that nan business betwixt Cambodia and Sanya has already started yielding affirmative results.

The Cambodia-China Tourism Year 2025

This collaboration aligns pinch nan “Cambodia-China Tourism Year 2025” initiative, which was officially launched earlier this twelvemonth and runs from May 2025 to May 2026. The inaugural is designed to heighten perceptions of information and security, beforehand some regions’ recreation products, and support sustainable economical growth. Officials from some countries judge that this business will not only use nan tourism assemblage but will besides foster cross-cultural understanding and organization improvement successful some regions.

By participating successful nan Tourism Year initiative, some Cambodia and Sanya purpose to fortify their relationship, build person ties betwixt their people, and amended nan taste experiences disposable to travelers from some nations. The business will supply galore opportunities for communal benefit, pinch some destinations eager to stock their taste treasures and practice pinch each other’s citizens.

Promoting Sustainable Tourism

Sustainability has go an progressively important facet successful nan tourism industry. As portion of their partnership, some nan Cambodia Tourism Board and nan Sanya Tourism Board are committed to promoting sustainable tourism practices. This includes fostering tourism maturation that minimizes biology impact, supports section communities, and encourages responsible recreation practices.

Officials person highlighted nan value of promoting eco-friendly tourism products and experiences, particularly successful destinations for illustration Sanya, which is known for its pristine beaches and rich | earthy landscapes. Similarly, Cambodia intends to support nan biology integrity of its practice sites while expanding tourer arrivals, ensuring that early generations tin proceed to bask these taste landmarks.

What Lies Ahead for nan Partnership?

As nan Cambodia-China Tourism Year progresses, some nations are optimistic astir nan imaginable for maturation successful tourism exchange. With Cambodia’s increasing fame arsenic a recreation destination and Sanya’s estimation arsenic a tropical paradise, nan possibilities for collaboration are vast. Future associated trading campaigns are expected to further boost tourism flows, encouraging travelers from some regions to research caller taste experiences and destinations.

The continued occurrence of nan Sanya-Cambodia tourism partnership is apt to service arsenic a exemplary for early collaborations betwixt different regions, showcasing really communal efforts tin heighten tourism growth, support section economies, and foster stronger taste ties.

The MoU betwixt nan Cambodia Tourism Board and Sanya Tourism Board marks a promising section successful nan narration betwixt these 2 celebrated tourer destinations. By focusing connected associated marketing, taste exchange, and sustainable tourism, nan business is group to create lasting economical and taste benefits for some regions. With robust maturation already seen successful visitant numbers and a shared committedness to semipermanent cooperation, nan early of Cambodia-Sanya tourism looks bright.