Buell's New Super Cruiser Is So Popular The Company Needs To Expand

Buell

Buell is back! After an undeserved end, nan nonaccomplishment of its founder, a promise of return, and nan reintroduction of aged bikes, Buell now has thing afloat caller coming retired of its factories: The Super Cruiser, a traditionally-styled cruiser pinch immoderate decidedly nontraditional engineering. The first Super Cruiser rolled disconnected nan accumulation statement backmost successful September, and apparently nan company's seen specified enthusiasm for preorders that it's now taking connected national loans to standard up production. 

Local outlet Michigan Live reported that Buell is borrowing $10 cardinal from nan feds, pinch nan extremity of bringing nan motorcycle manufacturer's headcount from 60 to 222 group complete nan coming 2 years. Buell only has 6,000 preorders for nan $26,000 Super Cruiser, according to Michigan Live, but nan institution seems hopeful that nan motorcycle will salary disconnected this monolithic indebtedness for its workers and tooling. Whether those hopes will cookware out, though, is simply a mobility worthy asking. 

It's absorbing to spot Buell stake $10 cardinal connected a cruiser, erstwhile nan institution spent truthful galore years arsenic Harley-Davidson's excuse for branching out away from cruisers. Buell started retired arsenic nan brainchild of motorcycle racer and technologist Erik Buell, and soon became Harley-Davidson's unofficial sportbike section — and, later, an charismatic subsidiary of H-D. Buell allowed Harley to make things extracurricular of its normal wheelhouse, sportier aliases cheaper than bikes graced pinch a barroom and shield, but now that nan institution is backmost connected its ain it seems to beryllium hewing person to nan Harley playbook than ever before.

Still, this Super Cruiser is unsocial successful nan market. It's proudly liquid-cooled, pinch that salient radiator, and it rides connected 17-inch wheels — a existent rarity successful nan cruiser world, which often sacrifices handling for style by adding bigger wheels. Of course, nan past clip an American institution tried to bring thing caller to nan cruiser market, we sewage nan short-lived Victory. Will Buell's new, moreover little accepted cruiser beryllium amended received? I hope so, I want much diverseness successful motorcycle offerings, but I wouldn't put money connected it.