Published on September 17, 2025
With nan yearly Illuminations play astir to capable nan Blackpool seafront pinch sparkling lights, nan Blackpool Tramway has brought backmost a proven information initiative: “Two Lines = STOP.” This straightforward connection reminds pedestrians to halt erstwhile they brushwood 2 coagulated lines painted connected nan crushed beside nan tracks. Supported initially by nan Light Rail Safety and Standards Board, nan motto has go a memorable information touchpoint.
Daily during nan Illuminations, trams and pedestrians stock abstraction arsenic ne'er before. Rain aliases shine, nan trams will beryllium carrying some residents and nan ample influx of visitors, making vigilant crossing much vital. “Two Lines = STOP” reaches some acquainted and first-time Blackpool visitors alike, underscoring nan request to salary attraction amid nan sparkling distractions that statement nan promenade.
Tram Tourism Boost
Bright signs mounted astatine tram stops and crossing points drawback nan oculus conscionable a fewer steps earlier nan track. Enhanced colours and clear symbols trim done steaming angles, making judge nan connection comes done connected a engaged nighttime aliases a engaged crossing. In addition, clever, bite-sized video clips connected nan tramway’s charismatic societal channels reenforce nan message, letting followers stock successful nan elemental first norm of safety: ever extremity wherever nan 2 lines extremity you first.
To support gait pinch past year’s run successes, we’ve refreshed societal media feeds and online messaging crossed each platforms. Tramway Facebook, Instagram and Twitter channels will stock eye-catching position updates, shareable graphics and short videos reminding everyone of nan hidden dangers of rushing crossed nan tracks. Every visitant who engages nan posts—whether implausible, accidental aliases done retweet—helps amplify nan halfway message. During nan Illuminations, nan graphics will refresh weekly, serving arsenic an ever-present be aware pinch an invitation to rethink each footstep.
The “Two Lines = STOP” run has been deliberately delayed to guarantee observant roll-out successful places wherever sheer pedestrian volumes make lapses inevitable. Long-term statistic show an upward inclination successful pedestrians pressing nan tracks, sporadically prompting emergency tram braking. “The reminder is arsenic elemental arsenic nan name,” says Tramway Operations and Safety Manager, Steve Staley. “Two lines betwixt you and nan ray obstruction intends you’ve already moved excessively close. Photograph nan message, stock nan message, conscionable respect nan tracks.” The campaign’s forthcoming footfall counts and customer sentiment surveys will dictate wherever nan adjacent furniture rolls out.
The Illuminations pull moreover larger crowds, and Blackpool Transport is wished to support some pedestrians and tram passengers safe. Gleaming graphics now guideline ft postulation astatine engaged crossings, particularly wherever visitors move successful by nan Blackpool Tower and North Pier, each tram way blended into nan bosom of nan vacation buzz.
The effort is seasonal and simple: chimney nan unmistakable glow that accompanies nan 200-miles of ray into straightforward warnings. Every September to November, pinch nan seafront blazing, visitors from each area of nan country—and beyond—start to arrive. Making nan engaged tram corridors safe is simply a captious privilege for nan resort.
The Campaign’s Community of Allies
The messages were created pinch locals successful heart, but nan signs are for everyone. Each visitant drawn to nan mayhem of ray and euphony needs a speedy reminder: support to nan islands, perceive for nan bell, and look some ways. Blackpool’s tram lanes are iconic, but they transverse nan aforesaid boards wherever a kid whitethorn pursuit a lollipop. Tourists and residents alike sorb nan glow, each a partner successful keeping nan glow safe and merry for everyone.
Local tourism agencies and carrier operators person pooled resources to backmost nan caller information push, pinch businesses, hotels, and activity providers besides lending a manus by sharing cardinal accusation pinch guests and clients. Blackpool accommodation providers will weave information reminders into nan invited folders, and circuit guides will characteristic pedestrian information proposal successful their planned routes. These coordinated measures purpose to thief guests savour attractions pinch reduced mishap risk.
Conclusion: A Step Toward Safer and More Enjoyable Travel
Blackpool’s return of nan “Two Lines = STOP” run signals different beforehand toward safer and smoother journeys during nan much-loved Illuminations. Focused connected getting nan connection retired to some residents and visitors, nan thrust underpins nan city’s longstanding ngo to heighten nationalist information and explain really we each move successful highest season.
Everyone—the location crowd and nan vacation crowd—can thief nan connection summation traction, simply by pausing to observe nan lines and nan lines only, while soaking up nan shimmer and sprawl of nan ray show. The afloat vacation picture, including up-to-the-minute tram timetables, applicable recreation pointers, and typical arena highlights, tin beryllium uncovered connected nan Blackpool Transport website aliases via section tourism outlets.