Big Food’s Stake In The Future – In-house Venture-capital Funds’ Investments

A guideline to immoderate of nan in-house, corporate-venture arms operated by nan world’s awesome packaged-food companies.

For Big Food companies looking to summation vulnerability to new, exciting, perchance faster-growing categories, M&A remains a celebrated route. But an alternative, particularly erstwhile it comes to start-up companies, is to make equity investments.

And, successful caller years, an expanding number of awesome nutrient companies person established in-house venture-capital arms to backmost fledgling, innovative companies pinch bags of potential, pinch a position to helping them to grow.

This is not altruism of people but specified investments should, successful theory, use some parties, enabling alleged Big Food to pat into evolving user trends and study much astir really to innovate and do business successful a much agile manner.

Start-ups use from nan investing company’s immense acquisition and resources.

Here we look astatine what immoderate of nan awesome companies person done successful this area and astatine immoderate of their cardinal investments.

Rich Products Corp.

The privately-owned US giant, location to brands specified arsenic Seapak seafood, Jon Donaire desserts and Byron’s Smokehouse barbecue meats, has Rich Products Ventures, a corporate-venture limb that, according to guidance executives, “invests successful and supports companies that want to turn successful B2B and direct-to-consumer nutrient channels specified arsenic foodservice, in-store bakery and e-commerce”.

Rich Products’ Ventures investments person included:

BlueNalu, a business based successful San Diego that is processing cell-based seafood (2020)
Tovala, nan meal-service and smart-oven company, based successful Chicago that has besides attracted finance from Tyson (2020)
MyCoTechnology, which provides ingredients based connected mushrooms for nutrient and beverage companies (2020)

In 2021, Dao Foods International, an investor successful alt-protein businesses successful China, announced Rich Products arsenic a backer of its Dao Foods Venture Fund 1. The money is looking to put successful up to 30 alt-protein start-ups successful China.

A twelvemonth later, Rich Products was announced arsenic an investor successful Haofood, a start-up successful China that sells chickenhearted made from peanut protein.

In 2025, nan VC limb backed Doughlicious, a UK business centred connected cooky dough, trading what nan London-based institution says is simply a better-for-you type of nan baked treat.

Paulig Group

Finland-based nutrient institution Paulig Group has an in-house task capital fund called PINC.

In 2021, it took portion successful a US$2.4m seed backing information for Mirai Foods, a Switzerland-based cell-based nutrient patient and invested successful Finnish start-up Carrot Revolution, which owns Carrot Kitchen, a cooking app for children.

The aforesaid twelvemonth saw Paulig backmost a Swedish start-up manufacturing ingredients for usage successful plant-based foods. Paulig took portion successful a seed-financing information held by Melt&Marble, which uses precision fermentation to nutrient fats from yeast.

In 2022, Paulig announced it was a seed investor successful Swedish gluten-free pizza patient For Real! Foods.

Just complete a twelvemonth later, Paulig took portion successful a US$5.6m Series A backing information successful UK cocoa-free cocoa start-up WNWN Food Labs.

2023 besides saw nan institution usage PINC to put successful Improvin’, an “AI-powered platform” its founders opportunity allows clients to measurement emissions and amended biodiversity.

In 2025, Paulig invested successful Rainbow Crops, a Belgian start-up that uses an AI-powered level to harvester genome editing and precision breeding to create harvest varieties nan Finnish group said “are some ambiance resilient and optimized for output and different cardinal traits”.

“We are excited astir nan wide imaginable of nan platform, and besides that nan first impervious of conception is successful corn, which is 1 of Paulig’s apical 3 crops utilized extensively successful some maize chips and tortillas for brands specified arsenic Santa Maria, Poco Loco and Zanuy,” PINC head Marika King said. “Rainbow Crops is built connected a coagulated technological instauration and has astonishing collaborations successful nan making. It is besides portion of an awesome ecosystem pinch VIB and a awesome group of early investors, truthful we are much than happy to support this journey”.

General Mills

In 2023, General Mills group retired a caller strategy for its firm investing.

The US giant’s 2 units utilized for outer finance are housed nether a section called Gold Medal Ventures.

Once nan company’s invention unit and past its sole in-house finance vehicle, 301 Inc will stay General Mills’ venture-capital limb and make number investments “but it will besides usability to root deals for nan caller maturation equity fund”, nan institution said successful November 2023.

That caller money was unveiled that period alongside its first investment. General Mills utilized nan money to snap up Fera Pets, a US business that develops and sells supplements for dogs and cats.

Gold Medal Ventures’ 3rd pillar is G-Works, set up successful 2019 and done which nan institution develops and launches its ain products.

As of November 2023, nan companies domiciled successful nan Gold Medal Ventures finance portfolio see Urban Remedy, a California-based plant-based nutrient institution General Mills backed successful 2018 and PetPlate, a US direct-to-consumer dog-food patient successful which nan institution invested 3 years earlier.

Other investments include:

Smalls, a cat-food start-up based successful New York (2023)
Everything Legendary, a US supplier of plant-based nutrient products (2022)
US snacks patient Rhythm Superfoods (2016)

In March 2025, General Mills said no much investments will beryllium made done its 301 Inc. venture-capital limb “for nan foreseeable future”.

The announcement came alongside news that it was scrapping its G-Works invention platform.

In a little connection sent to Just Food confirming nan moves, General Mills’ spokesperson Chelcy Walker said: “Innovation is cardinal to our Accelerate strategy.

“We’ve introduced a caller Strategic Growth Office and are adjusting really we prosecute caller maturation initiatives. As portion of these changes, we are discontinuing our G-Works programme and we are pausing further investments done 301 Inc. for nan foreseeable future. This does not effect Carbe Diem aliases our existent 301 Inc. portfolio.”

Hershey

The US snacks elephantine has an in-house arm, C7 Ventures, to make equity investments.

In 2019, Hershey acquired number stakes in Irish snack marque Fulfil and US confectionery shaper Blue Stripes done nan finance vehicle.

Two years later, nan institution utilized C7 Ventures to return portion successful a Series B backing information for US patient Bonumose to support nan commercialized accumulation of allulose and tagutose.

Tyson Foods

Tyson Foods, nan US nutrient giant, has a task superior arm, Tyson Ventures, which was established successful autumn 2016 to put successful companies processing breakthrough technologies, business models and products to sustainably provender nan increasing world population.

Key investments include:

– Beyond Meat, an replacement macromolecule institution (2016 and again successful 2017. Exited successful 2019)
– Memphis Meats, a US shaper of ‘lab-grown’ nutrient (2018)
– Tovala, a US steam oven and ready-to-cook meals start-up (2018)
– FoodLogiQ, a US food-tech business (2018)
– Future Meat Technologies, an Israel-based lab-produced nutrient patient (2018)
– US mushroom ingredients patient MycoTechnology (2019 and 2020)
– US plant-base shrimp institution New Wave Foods (2019)

In April 2019, Tyson Ventures invested successful California-based nutrient information business Clear Labs.

Kraft Heinz

In October 2018, US nutrient elephantine Kraft Heinz announced it was launching a task money that would put successful emerging tech companies that are aiming to toggle shape nan nutrient industry.

Bernardo Hees, past main executive serviceman astatine Kraft Heinz, said astatine nan time: “New technological innovations successful nan nutrient manufacture create endless caller opportunities to fortify business models. Through Evolv Ventures, we will activity pinch tomorrow’s astir innovative founders and companies successful nan space, and usage nan afloat resources of Kraft Heinz to thief them succeed.”

Investments truthful far:

– San Francisco-based food-to-table transportation work GrubMarket (2019)
– New Culture, different patient successful San Francisco, focused connected processing animal-free dairy food products (2019) and again successful (2021)
– Flowhub, a Colorado-based cannabis tech patient that useful pinch retailers (2019)
– Zippin, a US-based cashier-less exertion start-up that employs computer vision, artificial intelligence (AI), and sensor-fusion exertion to supply checkout-free services for retailers (2019)
– Joywell Foods, a California-based saccharine macromolecule ingredients business (2020)

Mondelez International

In October 2018, nan snacks elephantine down Cadbury and Oreo launched a business unit aiming to pat into nan trends that could thrust nan early maturation of nan market.

Named SnackFutures, Mondelez’s portion was group up to attraction connected a number of areas, 1 of which is investing successful fledgling firms.

In 2021, done SnackFutures, Mondelez set up CoLab, an accelerator scheme to activity pinch fledgling businesses successful what nan Cadbury shaper calls “well-being snacks”.

By 2024, Mondelez had coiled down CoLab and redirected SnackFutures to attraction squarely connected VC-style investments. It gave nan portion a caller name: SnackFutures Ventures.

“SnackFutures was created 5 years agone to thrust strategical maturation for nan institution and that is still nan case,” Richie Gray, nan caput of SnackFutures, said astatine nan time.

Gray said nan attraction of nan portion was changed to support Mondelez’s wide efforts to “strengthen our halfway – chocolate, biscuits and baked snacks – arsenic good arsenic grow into caller categories, for example, wellbeing [and] personalised nutrition”.

He added: “With this successful mind, we shifted to being corporate-venture superior hub focused mostly connected investing successful scale-up, fast-growing companies successful our halfway while still staying adjacent to emerging brands, businesses and technologies.”

Investments include:

– US prebiotic functional foods business Uplift Food (2019)
– US free-from snacks shaper Hu Master Holdings (2019); bought outright (2021)
– Israel snacks start-up Torr (2020)
– Eastern Standard Provisions, a US pretzel business (2023)

Müller

In 2019, nan German dairy elephantine group up Müller Ventures, a portion to “invest into early-stage start-up companies on nan nutrient and beverage worth concatenation to make a financial return and boost an invention culture”.

The Zurich-based venture-capital arm’s efforts person truthful acold included an finance in Yofix Probiotics, nan Israel-based dairy-free yogurt start-up, successful 2020.

Hain Celestial

Hain Celestial, nan integrated and earthy nutrient specialist, established its “strategic platform” Cultivate Ventures successful November 2016 pinch a ngo to “grow strategical investments and enactment arsenic an incubator of mini acquisitions until they scope standard for inclusion successful nan company’s halfway platforms.”

Key investments included:

– Local 130 Seafood, a seafood business
– Maketto, a culinary marketplace
– FoodyTV, a TV nutrient network
– Foodify, an agency nutrient transportation firm
– Better Bean Co., a US shaper of bean-based products (2017)

Hormel Foods

The US shaper down Spam canned nutrient and Skippy peanut food group up corporate-venture limb 199 Ventures successful 2019.

Also an incubator, 199 Ventures focuses connected 4 areas: replacement proteins; caller business models (such arsenic direct-to-consumer); “fuelling foods” (which includes personalised nutrition) and “food technology”, which Hormel says takes successful caller ingredients, “next-gen” nutrient production, nutrient information and sustainability.

In a connection connected nan Hormel firm website, nan institution said 199 Ventures “connects emerging nutrient companies and entrepreneurs to Hormel Foods, our resources, and industry-leading expertise to build collaborative relationships and support their improvement done strategical partnerships”.

In October 2021, Hormel announced it had decided to squad up pinch US ingredients supplier The Better Meat Co. to bring caller mycoprotein- and plant-based macromolecule products to nan marketplace. The woody was struck via 199 Ventures.

Asked if nan corporate-venture limb had invested successful The Better Meat Co. aliases successful different companies truthful far, a Hormel spokesperson said astatine nan time: “199 Ventures tin make equity investments to support nan strategical improvement of its partners. At this time, we are not disclosing imaginable finance partners.”

In December 2021, 199 Ventures was named nan anchor investor successful Green Circle Foodtech Ventures I, a caller VC section of boutique merchant slope Green Circle Capital Partners.

Green Circle Foodtech Ventures I is “dedicated to sustainable, disruptive technologies successful nan foodtech ecosystem”, Green Circle Capital Partners said.

Bryan Kreske, leader of nan 199 Ventures section astatine Hormel, said: “Since committing to put successful nan Fund, we are looking guardant to nan galore areas of finance including replacement macromolecule and plant-based foods.”

Unilever

Unilever, nan Anglo-Dutch user equipment giant, established its Unilever Ventures limb arsenic agelong agone arsenic 2002.

It useful intimately pinch nan company’s incubator programme Unilever Foundry, which provides entree to aviator projects, mentorship and assistance finance.

Key investments successful nutrient and beverage include:

– Froosh, a smoothie marque (2008)
– Gousto, a look container institution (2014 and 2019)
– Instacart, a market shop transportation business (2016)
– Sun Basket, an integrated and non-GMP nutrient ingredients business (2017 and 2018)
– Milkbasket, a market transportation work successful India (2018)
– Youvit, an Indonesia-based vitamins business (2022), Unilever Ventures’ first finance successful south-east Asia

In August 2023, Unilever Ventures led a $16.9m seed funding information successful India-based patient gummies start-up What’s Up Wellness.

Nestlé

Nestlé launched its task superior money successful 2002. It is managed by an independent company, Inventages Ventures Capital, and is intended to supply nan Swiss-based nutrient elephantine pinch amended entree to caller science, exertion and know-how opportunities, done acquisitions, number stakes, licensing and joint-ventures.

Key investments include:

– Vital Foods, a digestive assistance business
– XO, a canned beverage innovator
– Velle, an oat-based merchandise group

Danone

Danone, nan French dairy giant, has a task superior limb successful nan style of Danone Manifesto Ventures, based successful New York.

Set up successful 2016, Danone said it employs a “carefully selected squad that is driven, passionate and eager to squad up pinch exceptional entrepreneurs”.

Key investments include:

– Yooji, a French babe nutrient start-up (2017) and (2020)
– Kona Deep, a Hawaii-based h2o business (2017)
– Harmless Harvest, a US-based coconut h2o supplier (2018 and 2021 – nan latter finance took Danone to mostly shareholder)
– Farmer’s Fridge, a US vending-machine business (2018)
– Yumble, a meal-kits transportation firm, supplying kids meals (2018)
– Hälsa, a California-based supplier of oat-based, vegan beverages and yogurts (2018 and 2019)
– Agricool, a French municipality farming business (2018)
– Epigamia, an Indian yogurt business (2019) and (2020)
– Forager Project, a US plant-based integrated dairy institution (2019)
– Nature’s Fynd – a Chicago-based patient producing replacement nutrient products utilizing macromolecule derived from microbes discovered successful nan “geothermal springs of Yellowstone’s ancient volcano” (2019 and 2020)
– Phenix, a Paris-based business dedicated to cutting nutrient discarded (2020)
– Laird Superfood, a US plant-based business making products from ingredients specified arsenic coconut h2o and turmeric (2020)
– Ready, Set Food, a California-based business that manufactures supplements which thief babies to tackle communal nutrient allergies (2020)
– Hungry Harvest, group up successful 2014, a US firm delivering “oddly-shaped” aliases surplus consequence and veg to consumers’ homes (2020)
– Splendid Spoon, a US direct-to-consumer business, founded successful 2013, that focuses connected ready-made plant-based soups, bowls and smoothies (2021)
– Minor Figures, a UK-based oat-milk patient (2022)
– Symbrosia, a US start-up which has created a provender additive said to trim methane emissions successful cattle (2022)
– Wilk, an Israel-based start-up producing cell-based dairy and babe look (2023)
– Imagindairy, different business based successful Israel. Set up successful 2020, Imagindairy develops animal-free dairy ingredients (2023)

Barilla

Barilla, nan Italian pasta and pasta condiment specialist, launched a task superior money and invention hub called Blu1887 successful November 2017, nan sanction reflecting nan colour of its packaging and nan twelvemonth it was founded.

Blu1877’s first scheme was to seed investments successful innovators successful products and repast solutions connected pinch Barilla’s halfway business and related ones.

Key investments include:

– Regrained Supergrain, a wellness barroom institution  (2017)
– BluRhapsody, a 3D pasta shaping business (2017)
– Pasta Evangelists, UK-based pasta supplier, chiefly a direct-to-consumer business (2021)

In March 2019, Blu1877 was 1 of a group of investors to backmost California-based nutrient by-products start-up Planetarians.

Katjes Group

Katjes Group, nan German confectioner, has an finance limb called Katjesgreenfood which, arsenic its sanction suggests, puts money into up-and-coming nutrient brands pinch an oculus connected invention and replacement nutrient sources.

Key investments include:

– Veganz, a vegan supermarket concatenation successful Germany (2016)
– Haferkater, a German porridge business (2017)
– Caté, a java and cherries-based drinks institution (2017)
– Hemptastic, a hemp lemonade producer
– Seven Sundays, a US muesli shaper (2017)
– Foodstirs, a US integrated baking start-up (2018)
– Fora, different US patient and supplier of vegan food (2018)
– Wild Friends, a US plant-based, seed food spreads shaper (2018)
– The Rainforest Company, a business successful Berlin trading products containing açaí
– PigOut, a US replacement bacon products start-up (2019)

In December 2021, Katjesgreenfood invested successful German vegan sauces start-up Ohso Lecker.

In May 2023, nan money announced it had bought 10% of German cereal business Mymuesli. Katjesgreenfood said the finance was its largest number shareholding to date.

Grefusa

The Spain-based snacks supplier group up Grefusa Ventures successful 2018.

The privately-owned company, which has a marque portfolio including Snatt’s “bread snacks”, said it wants to put not conscionable successful salty snacks but further afield.

In 2019, Grefusa announced nan division’s first investment, pinch the backing of Spanish gaming business Play&go Experience.

Thai Union Group

Thai Union Group launched a task money successful October 2019.

The Thailand-based company, which owns nan John West tuna brand, put an first magnitude of US$30m into nan money which will backmost “innovative companies that are processing breakthrough technologies successful food-tech”.

Specifically, it was group up to invest successful replacement protein, functional nutrition and worth concatenation technology

The money made its first finance consecutive away, pumping an undisclosed sum into Israel-based Flying Spark, which produces larval insect macromolecule arsenic a “sustainable and nutritious replacement protein”.

In September 2020, nan fund invested successful food-tech businesses Alchemy Foodtech, Manna Foods Co. and HydroNeo arsenic good arsenic food-tech finance money VisVires New Protein.

A twelvemonth later, Thai Union joined Japan’s Sumitomo, South Korea’s Pulmuone and US nutrient awesome Rich Products Corp. as an investor successful BlueNalu, a Californian patient processing cell-based seafood.

In July 2021, Thai Union took portion successful a US$105m backing information for Israel cell-based nutrient institution Aleph Farms.

Fonterra

In March 2017, Fonterra, nan world’s largest dairy exporter launched nan Fonterra Ventures Co-Lab – an unfastened level designed to forge imaginable partnerships pinch “entrepreneurial individuals and businesses”.

A twelvemonth later, Fonterra announced nan division’s first “strategic partnership” pinch a liking successful Germany-based sports-nutrition patient Goodminton, a holding institution that includes section start-up Foodspring.

Fonterra sold its liking successful Goodminton successful 2019 to Mars.

Orkla

Nordic nutrient group Orkla has much than 1 finance vehicle.

At a group level, it group up an in-house task money successful March 2017 to backmost start-up businesses.

On launch, it said that through Orkla Ventures it planned to build “a task portfolio consisting of exciting, applicable maturation companies pinch important potential”.

Orkla Ventures will initially attraction connected businesses successful nan Nordic region and Baltic states. It has group speech NOK100m (US$13m then) to invest.

In November 2019, it was announced nan money had invested in Norway-based baby-food start-up Grogro.

Meanwhile, successful India, Orkla subsidiary MTR Foods has group up its ain finance fund. MTR Foods announced its first finance successful May 2018, backing kids’ snacks start-up FirmRoots.

Warburtons

In 2020, the UK breadstuff awesome teamed up pinch section accelerator Mission Ventures to put successful start-ups offering “bakery-led brands”.

Privately-owned Warburtons and Mission Ventures, formerly known arsenic Grocery Accelerator, said they planned to money astir 5 UK businesses that incorporated baking successful their accumulation process, including baking kits and baked snacks, arsenic good arsenic accepted equipment specified arsenic breadstuff and biscuits.

A vehicle, Batch Ventures, was group up by Warburtons and Mission Ventures to make nan investments.

In February 2021, Batch Ventures announced its first move, investing successful UK biscotti shaper The Artful Baker. A period later, it made its 2nd finance – pumping GBP250,000 (US$344,980) into UK healthier snacks patient Insane Grain. In 2022, Batch Ventures backed Snackzilla, a UK institution trading healthier snacks for children.

Grupo Bimbo

Bimbo Ventures is nan in-house finance limb of Mexico-based bakery elephantine Grupo Bimbo, group up successful 2017 to “find and thrust entrepreneurs’ projects”.

In 2021, nan institution utilized Bimbo Ventures to buy a number liking in Rule Breaker Snacks, a US-based shaper of vegan and gluten-free treats.

The aforesaid year, Bimbo led a backing information successful Ecuador’s LiveKuna, a shaper of snacks and ‘superfood’ cereals.

Bimbo Ventures has besides worked with Mexico-based venture-capital patient BlueBox Ventures to group up a food-tech accelerator for nan bakery group called Eleva.

Minerva

The Brazilian nutrient processor launched a venture-capital money successful July 2020 to target investments successful start-ups crossed nan proviso chain.

It “will beryllium focused connected start-ups and tech companies pinch highly innovative skills, strictly related to Minerva´s worth concatenation (alternative proteins, logistics, livestock, agri-tech and nutrient retail) that person a semipermanent imaginable to heighten synergies, leverage our capabilities and unlock unsocial opportunities,” nan institution said successful a statement, without providing further details.

Just Food has asked Minerva for much accusation regarding nan targeted geographical markets, nan magnitude of money it plans to put and nan reasons down nan launch.

Lotus Bakeries

In summertime 2019, Belgium’s Lotus Bakeries launched a money to backmost emerging companies.

Lotus’ FF2032 money – the FF opinionated for accelerated guardant and 2032 marking nan company’s centenary – was established to “create a level for finance successful promising brands and maturation companies offering innovative products, technologies aliases marketplace approaches wrong nan nutrient sector”.

The money made its first finance successful July 2019, acquiring 20% of UK-based sourdough crispbread shaper Peter’s Yard for an undisclosed sum. In July 2022, Lotus announced a woody to bargain nan remainder of nan business.

Lotus said nan money will put successful companies focused connected “contemporary user demands” successful nan areas of nutrition and convenience, based successful Europe aliases nan US. It said it will put up to EUR30m (US$33.3m astatine nan prevailing speech rate) successful specified number interests.

In December 2021, nan money adhd a 5th patient to its finance roster, pinch a number liking successful better-for-you-snacks business The Good Crisp Company successful Colorado. In May of that year, FF2032 took a minority stake successful integrated granola start-up Oot successful nan Netherlands pursuing a akin transaction for US allergen-free biscuit maker Partake Foods successful January.

In August 2020, Lotus announced it had bought a number liking in US business Love Brands, nan proprietor of corn-snacks marque Love Corn.

In December 2022, Lotus announced its money had taken a number liking successful US better-for-you barroom shaper Iqbar.

Calidad Pascual

In May 2021, Calidad Pascual, nan Spain-based dairy business, joined nan ranks of awesome nutrient manufacturers that person group up an in-house task arm.

The family-owned business formed Pascual Innoventures to activity pinch and put successful start-ups doing business successful areas including nan information economy, personalisation and health.

Pascual Innoventures, which is tally by nan 3rd procreation of Pascual family, is already moving pinch Spain-based start-up Venvirotech connected turning discarded into bioplastics.

Tiger Brands

The aforesaid month, South Africa-based FMCG group Tiger Brands unveiled a money pinch an first superior outlay of little than ZAR100m (then US$7.1m).

The Tiger Brands Venture Capital Fund was targeted astatine merchandise areas successful which Tiger Brands operates, aliases successful technologies linked to those operations, according to main executive Noel Doyle.

“We judge that this [VC fund] will springiness america early entree to immoderate imaginable maturation opportunities,” Doyle explained astatine nan time. He added: “We are not needfully going to spot nan use of it successful nan adjacent twelvemonth aliases 2 but it’s thing that’s basal for america to do. We person to find those high-growth, high-potential businesses.”

In March 2022, Tiger Brands announced nan fund’s first finance – nan acquisition of a number liking successful section plant-based macromolecule business Herbivore Earthfoods.

Dr. Oetker

The Germany-based nutrient awesome – a shaper of stiff pizza to puddings via barroom mixes – followed Kraft Heinz successful becoming an investor successful US animal-free food patient New Culture successful November 2021.

The finance was made by Be8 Ventures, which is funded by Dr. Oetker.

Be8 was founded successful 2020 arsenic an independent task superior money that has its finance attraction successful nan nutrient and food-tech industries. Other nonstop investments it has made see Bluu Bioscience (2021), Glovo (2021) and Planted Foods (2021).

The money is “actively searching for and approaching early maturation start-ups” pinch a attraction connected Europe, Israel and North America. It makes number investments only (usually betwixt 5% and 10%).

Probios

In October 2024, Probios, an Italian shaper of integrated and gluten-free nutrient products, launched a venture-capital limb to backmost start-ups successful nan better-for-you area.

The institution group up Probios Ventures, pinch nan support of its genitor Agreen Capital, to support “real crippled changers successful nan wellness nutrient and nutrition sector”.

Florence-based Probios, which dates backmost to 1978, said nan inaugural is aimed astatine supporting start-ups, scale-ups and “all those emerging companies that want to amended nan well-being of man and nan satellite done nutrition”.

Companies backed will person to run successful nan patient food, food-tech and wellness sectors.