Barbados Hosts Sotic 2025: A Vision For Sustainable Caribbean Tourism

Published on August 30, 2025

The Caribbean Tourism Organization (CTO) has announced that nan 2025 State of nan Tourism Industry Conference (SOTIC) will return spot from September 30 to October 3 astatine nan Hilton Barbados Resort. This highly anticipated arena will bring together tourism ministers, directors, executives, and stakeholders to talk nan early of nan Caribbean’s tourism industry. The convention will beryllium held successful business pinch nan Barbados Ministry of Tourism and International Transport and Barbados Tourism Marketing Inc.

Dr. Auliana Poon to Deliver Keynote Address

Dr. Auliana Poon, an master successful tourism and sustainable development, will present nan keynote reside for nan event. A renowned economist and tourism strategist, Dr. Poon’s expertise spans complete 40 world destinations, wherever she has contributed importantly to nan improvement of tourism policies and strategies. Her activity has included pioneering investigation connected tourism models, arsenic good arsenic creating policies that attraction connected responsible and sustainable tourism development.

Dr. Poon has influenced tourism strategies successful galore locations, including South Africa, Abu Dhabi, Singapore, Montserrat, and Mozambique. As a trained economist, she is known for her innovative attack to tourism improvement and her influential book “Tourism, Technology and Competitive Strategies,” which remains a cardinal assets successful world tourism studies.

Exploring Key Themes of SOTIC 2025

The 2025 SOTIC will attraction connected nan taxable “Reimagining Caribbean Tourism: Research, Relevance, and nan Road Ahead.” This taxable highlights nan value of adapting to caller trends, utilizing research, and addressing nan changing demands of world travelers. The convention will research a scope of topics aimed astatine reinforcing nan Caribbean’s position arsenic a apical world tourism destination.

High-level panels and discussions will screen a assortment of topics, including nan description of airlift capacity, aesculapian and wellness tourism, and nan increasing assemblage of sports tourism. Other sessions will reside cruise tourism, stay-over synergies, and really to amended pat into marketplace opportunities from North America, Latin America, Europe, and nan Middle East and Africa.

One of nan standout features of nan convention will beryllium a data-driven position connected nan existent trends and projections of Caribbean tourism, offering insights into location performance, marketplace dynamics, and forecasts for early growth. The CTO’s investigation section will lead this session, providing valuable information to guideline stakeholders successful making informed decisions for nan early of nan industry.

A Collaborative Approach for Caribbean Tourism’s Future

The arena will besides attraction connected nan value of collaboration successful processing a sustainable tourism strategy for nan Caribbean. Recognizing nan region’s divers scenery and tourism offerings, nan convention will promote stakeholders to activity together to heighten competitiveness while ensuring sustainability and inclusivity successful tourism practices.

As nan Caribbean tourism manufacture continues to evolve, SOTIC 2025 intends to align nan region’s strategies pinch world sustainability goals and reside nan challenges posed by nan changing world recreation landscape. Tourism leaders will talk ways to equilibrium maturation pinch biology and societal responsibility, ensuring that tourism continues to use Caribbean communities for years to come.

Focus connected nan Next Generation of Tourism Leaders

An important item of SOTIC 2025 will beryllium nan Regional Tourism Youth Congress, which will return spot connected October 2. This convention will supply a level for young tourism leaders from crossed nan CTO personnel states to stock their insights and ideas for nan early of Caribbean tourism. The Congress will springiness young ambassadors an opportunity to prosecute pinch manufacture leaders and lend to shaping nan early of nan region’s tourism industry.

Sponsors and Partnership Opportunities

Several organizations person already pledged their support for SOTIC 2025, including Environics Analytics, Liat Air, Tiki, and Virgin Atlantic. There are further opportunities for companies to align themselves pinch nan Caribbean’s sustainable tourism improvement by participating arsenic sponsors.

The convention is expected to pull a divers assemblage from crossed nan tourism sector, including authorities representatives, backstage assemblage executives, and academics. By bringing these stakeholders together, SOTIC 2025 will foster collaboration and innovation, ensuring that nan Caribbean remains a starring world recreation destination.

Conclusion

SOTIC 2025 will supply an important opportunity for tourism professionals to gather, stock knowledge, and style nan early of Caribbean tourism. With Dr. Auliana Poon arsenic nan keynote speaker, nan convention promises to present cutting-edge insights and strategies that will thrust nan region’s tourism assemblage forward. Through meaningful discussions and data-driven sessions, SOTIC 2025 will play a pivotal domiciled successful ensuring that Caribbean tourism continues to thrive successful an progressively competitory and sustainable world market.

(Image source: Carribean Tourism Organisation)