Barbados Gears Up For Sotic 2025 With Dr. Auliana Poon, Leading Insights Into Caribbean Tourism And Key Global Markets: Everything You Need To Know

Published on August 30, 2025

The Caribbean Tourism Organization (CTO) has announced that Dr. Auliana Poon, a globally recognized master successful tourism strategy and sustainable development, will beryllium nan keynote speaker for nan 2025 State of nan Tourism Industry Conference (SOTIC). The prestigious event, which will return spot from September 30 to October 3 astatine nan Hilton Barbados Resort, will beryllium hosted successful collaboration pinch nan Barbados Ministry of Tourism and International Transport and Barbados Tourism Marketing Inc.

A Visionary Approach to Sustainable Tourism successful nan Caribbean

SOTIC 2025 will reside captious issues that are shaping nan early of Caribbean tourism. With nan taxable “Reimagining Caribbean Tourism: Research, Relevance, and nan Road Ahead,” nan convention will bring together tourism ministers, elder executives, and manufacture leaders from crossed nan Caribbean region. The discussions will attraction connected nan pressing challenges and opportunities that nan region faces successful becoming a starring world recreation destination, pinch an accent connected sustainable tourism and inclusivity.

Dr. Poon, a tourism strategist and economist from Trinidad & Tobago, has been instrumental successful shaping tourism policies crossed nan world. Her activity spans complete 40 destinations, including countries specified arsenic Abu Dhabi, Singapore, and South Africa. Her innovative strategies, including nan concepts of “Old Tourism” and “New Tourism,” person been wide adopted by various tourism boards. As an influential writer of “Tourism, Technology, and Competitive Strategies,” her investigation continues to animate nan tourism manufacture globally.

SOTIC 2025’s Key Focus Areas: A Future-Forward Caribbean Tourism Industry

One of nan awesome highlights of nan convention will beryllium a data-driven convention titled “Caribbean Tourism: Trends, Truths, and Trajectories,” hosted by nan CTO Research Department. This convention will connection valuable insights into nan region’s tourism performance, marketplace dynamics, and early forecasts, which will pass nan strategies moving forward.

In summation to this session, discussions will screen various aspects of nan tourism industry, including airlift description , sports tourism, aesculapian and wellness tourism, and cruise tourism. There will besides beryllium a attraction connected opportunities successful cardinal root markets, including North America, Latin America, and Europe, arsenic good arsenic nan Middle East and Africa (EMEA).

The convention will besides item nan domiciled of emerging trends successful Caribbean tourism, specified arsenic nan accrued request for wellness and sustainable recreation experiences. Keynotes and sheet discussions will reside really nan Caribbean tin leverage its unsocial taste and earthy assets to pull eco-conscious travelers, a quickly increasing conception wrong nan world tourism market.

Empowering nan Next Generation of Tourism Leaders

As portion of nan event, nan Regional Tourism Youth Congress will beryllium held connected October 2, giving young tourism leaders from crossed nan Caribbean nan opportunity to stock their insights and lend to nan region’s tourism agenda. This level will let nan adjacent procreation of tourism professionals to sound their opinions connected really to make nan Caribbean a much sustainable and inclusive destination.

The information of younker leaders is seen arsenic important for nan region’s semipermanent success. With nan emergence of integer translator and changing traveler preferences, nan Caribbean must proceed to germinate its tourism offerings to enactment competitory connected nan world stage.

SOTIC 2025’s Sponsors and Supporters

The convention has attracted important sponsorship from awesome manufacture players, including Environics Analytics, Liat Air, Tiki, and Virgin Atlantic, pinch further opportunities for different organizations to align themselves pinch sustainable tourism development. The support from these brands is captious successful ensuring that SOTIC 2025 remains astatine nan forefront of discussions astir tourism’s domiciled successful economical maturation and biology sustainability successful nan Caribbean.

About nan Caribbean Tourism Organization

The Caribbean Tourism Organization (CTO) is nan starring tourism improvement agency successful nan region, comprising 25 countries and territories, and useful to position nan Caribbean arsenic a premier year-round destination. CTO’s ngo is to beforehand sustainable tourism improvement while ensuring nan maturation and competitiveness of nan region’s tourism sector.

CTO’s efforts are geared towards empowering its personnel states done method assistance, marketing, communications, quality resources development, and research. The statement is committed to starring nan Caribbean tourism assemblage to caller heights by fostering collaboration among some nationalist and backstage assemblage stakeholders.