Australia’s Tourism Industry Flourishes With The Return Of “come And Say G’day” Campaign Featuring International Celebrities

Sunday, August 3, 2025

Tourism Australia’s Come and Say G’Day run has Australia’s manufacture leaders and societal media influencers excited astir recreation again, and nan 2nd portion of nan run has Imagine Ruby nan Kangaroo, Australia’s animated mascot, inviting travellers worldwide to Australia for nan adventures of a lifetime.

The 2nd shape of nan trading run for “Come and Say G’Day” is rubber-stamped pinch nan invited summation of world celebrities Robert Irwin, Nigella Lawson, Yosh Yu, Sara Tendulkar, and Abareru-kun. This shape of nan run looks to entice travellers to Australia and markets surefire recreation plans to all.

A Global Approach to Tourism Marketing

The latest loop of nan “Come and Say G’Day” run marks a strategical displacement successful really Australia is presented to travellers. Instead of relying solely connected 1 personage to correspond nan campaign, a diversified attack has been adopted. Localised imaginative executions person been crafted, ensuring that each marketplace resonates pinch travellers successful a unsocial and individual way.

Tourism Australia has collaborated pinch salient figures from various industries and regions, including wildlife conservationist Robert Irwin from nan US, renowned TV navigator Nigella Lawson from nan UK, celebrated character Yosh Yu from China, entrepreneur and philanthropist Sara Tendulkar from India, and comedian Abareru-kun from Japan. These personalities activity alongside section talent, specified arsenic Australian character Thomas Weatherall and, of course, Ruby nan Kangaroo, to showcase Australia’s rich | tourism experiences.

This attack is designed to entreaty to divers traveller preferences, from escapade and quality to nutrient and culture, offering a tailored invitation to research nan galore facets of Australia.

Positive Impact connected Australia’s Tourism Sector

Australia’s tourism manufacture is witnessing singular growth. According to information from Tourism Research Australia, visitant expenditure for nan 12 months to March 2025 reached an all-time precocious of $52.6 billion. This surge successful spending reflects nan world liking successful visiting Australia, pinch world arrivals expected to scope a caller highest of 10 cardinal successful 2026 and 11.8 cardinal by 2029.

Senator nan Hon Don Farrell, Minister for Trade and Tourism, emphasised that nan tourism assemblage is captious to nan country’s economy, supporting hundreds of thousands of jobs crossed various communities. Tourism is besides a driving unit down location economical development, which has been greatly aided by nan occurrence of campaigns for illustration “Come and Say G’Day”.

The Role of International Stars successful Promoting Australia

The inclusion of world stars successful this latest run is much than conscionable a trading tactic; it serves to create a deeper relationship pinch imaginable visitors by highlighting nan individual experiences of acquainted faces. Each personage has been cautiously selected based connected their world nickname and relationship to nan target market.

The thought down utilizing specified well-known figures is to show that Australia offers thing for everyone, whether it’s exploring nan immense wilderness, indulging successful gourmet food, aliases experiencing vibrant section cultures. With nan support of these high-profile individuals, nan run has gained world attraction and has spurred accrued liking successful readying trips to Australia.

This blend of prima powerfulness and personalised storytelling is expected to thrust continued maturation successful tourism to Australia, helping nan state support its position arsenic 1 of nan world’s starring tourer destinations.

Tourism Australia’s Strategy for Future Growth

Tourism Australia Managing Director Phillipa Harrison discussed nan value of staying applicable successful an progressively competitory world recreation market. She stated that nan return of “Come and Say G’Day” intends to support Australia apical of mind for travellers worldwide. With accrued title from different destinations, it is important for Australia to continually innovate and support its visibility.

The campaign’s occurrence successful cardinal markets is evident successful nan results observed since its motorboat successful 2022. Consideration for an Australian vacation has accrued by 10% successful nan US, UK, and China, while formation searches for Australia person surged by 22%. The run has not only reached caller travellers but besides attracted a increasing number of first-time visitors to nan country.

In nan coming months, nan run will rotation retired successful further markets, pinch launches successful China, India, nan US, nan UK, Japan, and South Korea, aligned pinch cardinal recreation booking periods successful 2025.

The Economic Impact of Tourism Campaigns

Australia’s authorities recognises nan value of tourism arsenic a awesome contributor to nan nation’s economy. For each dollar invested successful a tourism attraction, nan state receives a return of $14. This important return connected finance supports complete 700,000 jobs and 360,000 businesses crossed nan nation.

The economical ripple effects of a thriving tourism assemblage are far-reaching, pinch sectors specified arsenic hospitality, retail, and carrier each benefiting from accrued tourer activity. The Australian authorities is committed to supporting nan tourism industry, ensuring that efforts for illustration “Come and Say G’Day” proceed to flourish and lend to ongoing growth.

A Bright Future for Australia’s Tourism Industry

The outlook for Australian tourism is looking bully arsenic nan run “Come and Say G’Day” is readying to rotation retired successful stages. Australia is successful bully style arsenic title successful nan tourism manufacture is growing. More visitors are arriving and spending much money, and location is simply a greater world liking successful nan country.

Tourism Australia has utilized a bully operation of world celebrities, individual and authentic marketing, and targeted strategies to beforehand Australia arsenic a tourer destination.

With nan readying of holidays to Australia, it is evident that nan tourism manufacture will person a awesome publication towards nan economical maturation and world integration for galore much years to come.

Image Credit: Tourism Australia Official Website