Australia’s Queensland Tourism Teams Up With Thomas Cook India And Sotc Travel To Strengthen Travel Ties And Drive Unprecedented Visitor Growth From India

Published on September 2, 2025

Australia’s Queensland Tourism has entered into a powerful business pinch Thomas Cook India and SOTC Travel, aiming to importantly fortify recreation ties betwixt India and Queensland. This collaboration comes astatine a clip erstwhile India is emerging arsenic 1 of nan astir lucrative markets for world tourism. The business is designed to thrust unprecedented maturation successful Indian visitant numbers to Queensland by strategically positioning nan destination arsenic a apical prime for Indian travelers. By leveraging Thomas Cook India and SOTC Travel’s extended unit web and integer presence, nan inaugural will summation Queensland’s visibility crossed a divers scope of Indian markets, from metro cities to emerging Tier 2 and 3 regions. This business is poised to not only heighten Queensland’s entreaty but besides create long-term, year-round tourism opportunities that will use some destinations.

Thomas Cook India and SOTC Travel Partner pinch Queensland Tourism to Promote Australian Destination

In a important move to fortify recreation ties betwixt India and Australia, Thomas Cook (India) Limited, on pinch its group company, SOTC Travel, has entered into a comprehensive, semipermanent business pinch Queensland Tourism (Tourism and Events Queensland). This collaboration intends to boost Queensland’s visibility arsenic a starring recreation destination for Indian tourists, focusing connected generating year-round liking from a wide scope of markets crossed India.

The Memorandum of Understanding (MOU) was officially signed by nan activity teams of Thomas Cook (India) Limited and SOTC Travel, successful nan beingness of Katie Mills, nan International Director astatine Tourism and Events Queensland, and nan Hon. David Crisafulli MP, Premier of Queensland and Minister for Veterans. This milestone statement will service arsenic nan instauration for a strategical business designed to create mutually beneficial opportunities for tourism successful Queensland.

Strategic Goals and Focus Areas

The semipermanent business centers astir a multi-faceted approach, leveraging nan mixed strengths of Thomas Cook (India) and SOTC Travel to thrust greater liking successful Queensland’s divers attractions. The superior attraction areas of nan collaboration see contented development, acquisition and training initiatives, and associated trading efforts. By tapping into nan immense imaginable of these strategies, nan business intends to summation consciousness of Queensland arsenic a premier recreation destination for leisure, Meetings, Incentives, Conferences, and Exhibitions (MICE), B-leisure, and sports tourism.

Leveraging nan Phygital Model for Maximum Reach

One of nan cardinal strengths of this collaboration lies successful its innovative “phygital” approach. Thomas Cook India and SOTC Travel person agelong been pioneers successful combining beingness and integer platforms to connection a seamless and holistic recreation acquisition for customers. Through this partnership, they will utilize a operation of a beardown integer beingness alongside their expansive pan-India unit web to position Queensland arsenic a top-tier destination for Indian travelers.

In India, Thomas Cook and SOTC person established an extended unit footprint that spans crossed metros, mini-metros, and Tier 2 and 3 cities. This wide-reaching beingness is complemented by a robust integer infrastructure, which allows them to prosecute pinch a divers and tech-savvy audience. By tapping into this phygital strategy, nan collaboration intends to guarantee that Queensland is accessible to travelers from various regions, making it easier for visitors to research nan destination online and offline.

Targeting a Broad Market Base

The MOU not only focuses connected promoting Queensland’s accepted tourism offerings but besides intends to prosecute a wide assortment of travelers, ranging from leisure visitors to those looking for MICE and sports tourism experiences. Queensland’s entreaty arsenic a destination for business travel, leisure, and sporting events will beryllium highlighted done a targeted trading approach.

The Indian marketplace is 1 of nan astir promising for tourism, particularly successful nan post-pandemic era. Through their extended web and manufacture knowledge, Thomas Cook India and SOTC Travel strive to pull some caller and returning visitors to Queensland. The run will target travelers from awesome metro cities, including Mumbai, Delhi, Bengaluru, and Chennai, arsenic good arsenic emerging Tier 2 and 3 markets, wherever nan imaginable for tourism maturation is substantial.

Building Long-term Engagement

Beyond driving first awareness, nan collaboration is designed to foster semipermanent engagement betwixt Queensland and Indian travelers. The acquisition and training programs outlined successful nan MOU will play a important domiciled successful equipping recreation agents, manufacture stakeholders, and section communities pinch nan knowledge and resources needed to efficaciously beforehand Queensland. These programs will thief build a much informed web that tin actively advocator for Queensland arsenic a must-visit destination.

The associated trading initiatives will besides see targeted campaigns crossed various channels, including integer platforms, people media, and unit outlets. This multi-channel attack ensures that nan connection reaches a wide spectrum of imaginable travelers, catering to different preferences and booking habits.

Promising Future for Tourism Collaboration

The collaboration betwixt Thomas Cook India, SOTC Travel, and Queensland Tourism offers important imaginable for nan maturation of tourism betwixt India and Queensland successful nan future. As India continues to beryllium a high-growth marketplace for world tourism, nan collaboration is well-positioned to capitalize connected nan increasing request for world recreation experiences.

With Queensland’s earthy beauty, vibrant culture, and divers attractions, coupled pinch Thomas Cook and SOTC’s expertise successful nan Indian market, this business is group to unlock important imaginable for tourism growth. Both organizations are committed to making Queensland a preferred destination for Indian tourists, ensuring sustained liking and engagement for years to come.

In conclusion,

Australia’s Queensland Tourism has teamed up pinch Thomas Cook India and SOTC Travel to fortify recreation ties and thrust important maturation successful Indian visitors. This business intends to boost Queensland’s visibility crossed India, leveraging some integer platforms and an extended unit web to target metro, mini-metro, and Tier 2 and 3 cities, fostering year-round tourism and semipermanent growth.