Australia’s New Tourism Campaign Highlights Robert Irwin’s Connection To North America

Published on September 18, 2025

Australia’s tourism assemblage is gearing up for a surge arsenic Tourism Australia debuts its Come and Say G’Day campaign astatine nan North America Marketplace 2025 in Los Angeles. Tailored for US and Canadian travellers, nan inaugural harnesses nan prima powerfulness of Robert Irwin, nan wildlife conservationist and boy of nan legendary Steve Irwin. He’s joined successful nan spotlight by nan animated Ruby nan Souvenir Kangaroo, who fetches nan campaign’s charm and helps shake hands prospective visitors. The ngo is to person North American holiday-makers that mounting ft successful Australia is simply a transformative escapade they’ll ne'er forget.

Strategic Timing and Collaboration pinch Robert Irwin

The timing of this run is significant, coinciding pinch nan debut of Dancing pinch nan Stars, wherever Robert Irwin will besides appear. This added vulnerability creates a valuable opportunity for Tourism Australia to grow its scope successful North America. Robert’s increasing fame successful nan U.S. and Canada makes him nan cleanable ambassador to beforehand Australia’s unsocial wildlife and divers recreation experiences.

In nan promotional video, Irwin and Ruby stock nan communicative of a traveller named Danny, whose Australian travel near him pinch unforgettable memories. The run intends to item nan affectional and individual connections that travellers tin shape pinch Australia, focusing not only connected its wildlife and earthy beauty but besides connected nan warmth and welcoming quality of nan Australian people.

The North America Marketplace Event: A Platform for Growth

The North America Marketplace 2025 event, held successful Los Angeles, serves arsenic a cardinal venue for Australian tourism businesses to link pinch North American recreation professionals. Over 115 sellers from Australia person gathered successful Los Angeles, marking nan largest Australian delegation for nan event. Travel agents, wholesalers, and circuit operators from some nan U.S. and Canada are taking nan opportunity to research Australia’s recreation offerings, creating opportunities for accrued collaboration and early tourism growth.

For Chris Allison, Tourism Australia’s Vice President for nan Americas and New Zealand, this arena is important for strengthening partnerships wrong nan North American recreation market. By straight connecting Australian businesses pinch recreation advisors and operators successful North America, nan arena plays a pivotal domiciled successful boosting consciousness of Australian tourism.

Growth of Canadian and U.S. Tourism to Australia

Tourism Australia is seeing a dependable summation successful tourism from Canada. Although Canadian visitation has not yet afloat rebounded to pre-2019 levels, Canadian travellers are spending much during their visits. In nan 12 months starring up to June 2025, 166,000 Canadians visited Australia, marking a 2 percent summation compared to 2024. More notably, nan full worth of nan Canadian tourism marketplace to Australia has reached USD 1.1 billion, reflecting a 6 percent summation from nan erstwhile twelvemonth and a 25 percent emergence complete 2019 levels.

Expanding Flight Connectivity Between North America and Australia

A cardinal facet successful this maturation is nan description of formation options betwixt North America and Australia. With 163 non-stop flights per twelvemonth and 204,000 disposable seats per month, location are now much recreation options than ever for North American tourists. This summation successful formation capacity ensures that much U.S. and Canadian travellers tin easy entree Australia, making it a much charismatic destination.

A important summation to these formation options comes from Qantas, which has introduced up to regular flights betwixt Vancouver and Sydney from January to March 2026. This description represents a 68 percent summation successful spot readiness and caters to nan increasing request for recreation from Canada to Australia. This added capacity is expected to further heighten nan recreation acquisition for Canadian tourists, making it moreover easier for them to sojourn Australia.

Expanding Opportunities for North American Travel to Australia

With nan continued maturation of tourism from North America, particularly Canada, Tourism Australia’s latest run and nan North America Marketplace arena are proving to beryllium important milestones. The readiness of much flights, paired pinch an emotionally-driven run led by Robert Irwin, is group to create moreover much opportunities for U.S. and Canadian travellers to acquisition each that Australia has to offer.

Driving Future Growth successful Australian Tourism

Come and Say G’Day is Tourism Australia’s push to excite nan North American marketplace each complete again. With charismatic Robert Irwin fronting nan inaugural and much nonstop flights each year, nan state is looking much appealing and reachable than ever. Rising curiosity astir Australia intends nan momentum down our tourism marketplace is strong, and it’s nan cleanable infinitesimal for American and Canadian travellers to dial up their itinerary pinch front-row seats to our bonzer wildlife, buzzing taste scenes and perpetually changing outback and coastal horizons.