Published on August 21, 2025
In October 2026, Darwin/Garramilla will big 300 recreation agents from cardinal world tourism markets astir nan world to acquisition firsthand what Australia has to connection arsenic a vacation destination. These agents will research Australia’s world-class food, unsocial taste offerings, and earthy attractions.
The agents will recreation to Darwin for Tourism Australia’s signature event, G’day Australia, wherever they will meet tourism operators from astir nan state earlier visiting different destinations arsenic portion of a familiarisation programme supported by State and Territory Tourism Organisations.
Minister’s Support for nan Event
Minister for Trade and Tourism, Senator nan Hon Don Farrell, said that G’day Australia brings nan agents who are trading Australian holidays to our shores truthful they tin acquisition firsthand really awesome nan earthy attractions, nutrient and drink, and taste experiences genuinely are.
Mr. Farrell stated, “The Aussie Specialist Program, mixed pinch events for illustration G’day Australia, gives america an separator complete different destinations astir nan world. We cognize this arena works, driving immoderate $30m successful spend, and we can’t hold to invited 300 agents to Darwin adjacent year.”
Insights from Tourism Australia
Tourism Australia Executive General Manager, Global Markets & Business Events Australia, Robin Mack, explained that nan agents participating successful G’day Australia specialize successful trading Australian holidays, but much than half of them person ne'er visited nan destination before.
“At Tourism Australia, we for illustration to show, not tell, what we person to connection arsenic a vacation destination. It’s really important to bring recreation agents present to spot conscionable really unthinkable Australia is,” Mr. Mack said.
He added, “We cognize this arena works, arsenic 100% of nan agents person walked distant successful nan past saying they intend to waste much of Australia arsenic a consequence of attending. This is critically important successful an progressively competitory world tourism world.”
NT Minister’s Perspective connected Hosting
NT Minister for Tourism and Hospitality, Marie-Clare Boothby, shared that hosting G’day Australia successful Darwin is simply a premier opportunity to support section tourism operators by straight connecting them pinch world recreation agents.
“We’re proud that nan Northern Territory will big G’day Australia adjacent twelvemonth for nan first clip ever, putting our destination beforehand and centre connected nan world stage,” Ms. Boothby said.
She continued, “This is different awesome illustration of really we’re curating a almanac of events to showcase nan Territory during nan enarthrosis season, helping to widen visitation beyond nan accepted highest and build year-round economical spot for our tourism industry.”
Highlighting nan Northern Territory
Tourism NT CEO Suzana Bishop said nan announcement forms an breathtaking portion of nan NT’s caller strategy to summation world visitation during off-peak periods.
“Tourism NT is delighted to spot Darwin big this important arena and looks guardant to welcoming nan 300 world recreation agents adjacent twelvemonth and showing them our best-kept secrets,” Ms. Bishop said.
She added, “G’day Australia will further item nan Northern Territory arsenic a must-visit destination, pinch agents to acquisition nan champion of nan NT. The NT offers stunning waterfalls, nationalist parks, rich | Aboriginal taste experiences, a flourishing nutrient scene, breathtaking events, and nan champion acheronian entity tourism offerings successful nan country.”
G’day Australia: Showcasing Australia’s Best Operators
G’day Australia provides an invaluable opportunity for astir 100 Australian operators to showcase their products to qualified Aussie Specialist recreation agents from Asia, New Zealand, North America, Europe, and nan UK.
With support from State and Territory Organisation representatives, agents will besides person nan chance to participate successful a pre aliases post-event familiarisation program, experiencing nan unthinkable tourism products disposable crossed Australia.
About nan Aussie Specialist Program
The Aussie Specialist Program is Tourism Australia’s world frontline recreation seller training program, tally successful practice pinch Australia’s State and Territory Tourism Organisations. This award-winning programme provides world recreation sellers pinch nan knowledge and skills to waste Australia much effectively. Currently, location are complete 37,000 qualified Aussie Specialists astir nan world.
[News Source: Tourism Australia]