Ash Hotels Partners With Mews To Deliver Unmatched Luxury And Personalisation For Tourists: Everything You Need To Know

Published on September 24, 2025

To modernise operations and create a richer impermanent experience, Ash Hotels, nan boutique group celebrated for transforming historical buildings into stylish marque hubs has selected Mews arsenic its caller spot guidance strategy (PMS). The upgrade intends to boost efficiency, personalise impermanent interactions, and, successful nan process, pull moreover much visitors to nan cities nan hotels telephone home.

Ash Hotels portfolio & nan Mews partnership

Ash Hotels operates a portfolio of 5 properties:

• Hotel Peter & Paul successful New Orleans, Louisiana
• The Siren successful Detroit, Michigan
• Neptune successful Providence, Rhode Island
• Ulysses successful Baltimore, Maryland
• The upcoming Shenandoah Mansions successful Virginia

Ash is known for its accuracy of preservation, storytelling, and organization engagement, its hotels are designed not arsenic branded clones but arsenic chopped experiences anchored successful their section contexts.

Mews, a cloud-native hospitality operating system, will service arsenic Ash Hotels’ unified PMS. The rollout is expected to screen each 5 properties by nan extremity of nan existent year.

What nan caller strategy brings & operational benefits

By integrating Mews crossed its portfolio, Ash intends to:

• Eliminate manual, time-intensive workflows and redundant processes done automation and real-time information sharing crossed properties.
• Enable seamless sharing of impermanent information, starring to amended nickname of repetition visitors and loyal travellers, thing Ash has struggled pinch erstwhile information was siloed.
• Use precocious reporting and impermanent intelligence to place VIPs, past guests, aliases those pinch typical preferences, laying nan groundwork for a early loyalty programme.

Wider implications: boosting hospitality, tourism & impermanent appeal

Adopting a modern PMS for illustration Mews is astir much than soul efficiency; it has ripple effects successful hospitality and tourism:

• Guest acquisition becomes much individual and frictionless. With smoother check-in/out, amended nickname of impermanent history, and responsive services tailored to individual preferences, Ash tin elevate its stature among discerning travellers who expect much than a cookie-cutter stay.
• Attracting much visitors. Boutique hotels that thin into section storytelling and creation already entreaty to visitors looking for authenticity. By supporting these properties pinch amended tech, Ash tin guarantee that visitors’ stays are not conscionable visually immersive but operationally seamless. That reduces friction, increases impermanent satisfaction, and encourages repetition visits and word-of-mouth.
• Supporting practice tourism. Since Ash embeds section history successful its properties, preserving architectural features and integrating organization identity, modernising operations helps free up resources that tin beryllium re-invested into section programming, events, and partnerships, which are draws for culture-oriented travellers.
• Competitive advantage and scalability. As Ash grows, having a unified tech stack lets them standard without duplicating systems aliases losing cohesion. It helps guarantee that caller properties inherit some nan marque ethos and operational backbone that supports high-quality service.

Context: Mews successful nan hospitality tech landscape

Mews has been increasing rapidly; arsenic of early 2025, it served complete 12,500 customers successful much than 85 countries, underlining its scope and reliability successful nan industry. It provides unfastened APIs, integrations, and devices to support modern gross management, impermanent self-service (such arsenic stalls aliases app check-ins), and cross-property impermanent intelligence.

For Ash, which emphasises design, atmosphere, and curated impermanent experience, partnering pinch a tech level for illustration Mews intends that nan back-office operations won’t clasp backmost nan front-of-house promise.

What this intends for guests & communities

For guests staying astatine Ash Hotels, nan alteration means:

• Faster, much intuitive check-in/check-out, perchance pinch self-service options, reducing waiting times.
• Greater nickname erstwhile they enactment astatine immoderate of nan Ash properties, preferences, past stays etc. will beryllium much visible to staff.
• More accordant work crossed Ash’s portfolio: a impermanent successful Detroit aliases New Orleans whitethorn bask different creation flavours, but operational value and impermanent attraction will align.

For nan communities astir Ash’s hotels, this tin lead to:

• Stronger engagement: freed unit clip and amended information tin let for much section programming events, partnerships pinch section businesses, tours, etc.
• Economic impact: smoother, much charismatic impermanent stays thin to lead to higher occupancy, much affirmative reviews, and successful move much tourism dollars flowing into section shops, restaurants, civilization venues.

Challenges & what to watch

Of course, transitions of this benignant travel pinch hurdles:

• Staff training: adopting caller systems ever requires learning curves, some method and cultural.
• Data migration: moving bequest impermanent records, preferences, reservations into a caller PMS must beryllium done cautiously to debar nonaccomplishment aliases errors.
• Maintaining characteristic during scale: arsenic Ash grows, it must guarantee that its boutique, local-rooted characteristic is not diluted moreover while operations go much standardised.

What Next?

In quality terms, this move marks a turning constituent for Ash Hotels. The group founded connected nan premise of restoring historical buildings and rooting stays successful section personality is now reinforcing that personality pinch modern tools. The take of Mews reflects Ash’s ambition not only to sphere beauty and charm successful its properties, but to guarantee guests consciousness cared for astatine each touchpoint. As Ash continues to scale, nan dream is that this national of practice and high-functioning exertion will not only sharpen its competitory edge, but besides tie much travellers into its worlds, group seeking place, story, and service, arsenic overmuch arsenic shelter.

For Ash, nan connection is clear: your sojourn counts, your likes instrumentality pinch us, and each edifice we offer, beryllium it Detroit, Baltimore, Providence, aliases New Orleans, fits into nan aforesaid thoughtfully assembled journey. For nan edifice industry, nan instruction is arsenic strong: stylish, neighborhood-driven properties tin thrive connected a larger standard erstwhile powered by smart, cutting-edge operating systems.