Ascott Expands Its Brand Presence In Johor Bahru, Malaysia With The Appointment To Manage A Hotel At Coronation Square, Paving The Way For Growth In Cross-border Investments, Tourism, And Economic Collaboration Between Malaysia And Singapore

Published on August 8, 2025 |

By: TTW News Desk

Ascott Limited (Ascott), a fully-owned subsidiary of CapitaLand Investment (CLI), has been appointed by Coronade Properties Sdn Bhd (Coronade Properties) to negociate nan edifice facet of nan Coronation Square integrated development. Situated successful nan Ibrahim International Business District (IIBD) wrong nan Johor-Singapore Special Economic Zone (JS-SEZ), this improvement will person nonstop entree to nan upcoming Rapid Transit System (RTS) Link. The hotel, branded nether Ascott’s flagship name, will beryllium called Ascott Coronation Square Johor Bahru, positioning it arsenic a premier hospitality offering wrong nan JS-SEZ. This task will reside nan expanding request for accommodation driven by nan maturation successful cross-border business, tourism, and investments.

This business marks a important milestone, being nan first awesome hospitality statement pursuing nan JS-SEZ statement betwixt Malaysia and Singapore successful January 2025. It highlights nan increasing attraction of nan area for cross-border ventures. Additionally, nan edifice will beryllium nan first Ascott-branded spot successful Johor Bahru and nan sixth successful Malaysia. Ascott presently operates properties successful Kuala Lumpur and Penang, marking a continued strategical description successful nan Malaysian marketplace pinch a portfolio exceeding 40 properties.

The edifice guidance statement betwixt Ascott and Coronade Properties was officially signed successful Singapore, pinch nan ceremonial attended by nan Amat Berhormat Dato’ Onn Hafiz bin Ghazi, Menteri Besar of Johor, and Mr. Alvin Tan, Minister of State for nan Ministry of Trade and Industry and Ministry of National Development, Singapore. Their information underscored nan committedness of some Johor and Singapore to strengthening cross-border ties done enhanced infrastructure, investment, and mobility.

A New Standard of Hospitality successful nan JS-SEZ

Ascott Coronation Square Johor Bahru will beryllium a five-star edifice offering 207 rooms located wrong Tower 1 of Coronation Square, nestled successful nan bosom of nan IIBD successful nan JS-SEZ. Set to unfastened successful nan second half of 2029, nan edifice will cater to a assortment of guests, including leisure, business, and semipermanent visitors. The spot will characteristic an all-day eating restaurant, a swimming pool, a fittingness centre, gathering rooms, and a residents’ lounge. Designed to connection a luxurious surviving experience, it will characteristic Ascott’s signature creation elements, including elegant interiors, curated lobby art, and exceptional work delivered by nan Ascott Artisan. Guests will besides bask bespoke experiences specified arsenic Themed Suites and nan Ascott Soirée, a taste inaugural designed to immerse visitors successful section creation and link them to nan destination.

Coronation Square: A Vision for Johor Bahru’s Future

Currently nether development, Coronation Square is simply a RM5 cardinal integrated task by Coronade Properties, marking nan first shape of nan 250-acre IIBD and positioning Johor Bahru to germinate into a world-class city. This 9.6-acre improvement will see hotel, medical, office, and residential spaces, on pinch nan 1.2 million-square-foot Coronation Square Mall, which is group to break crushed successful 2026 and complete by 2030. The development’s strategical location ensures nonstop entree to nan upcoming RTS position astatine Bukit Chagar and nan Customs, Immigration, and Quarantine (CIQ) accommodation via a 210-metre elevated walkway, improving cross-border accessibility. The task will besides characteristic a basement parking area pinch astir 4,500 parking bays, including astir 700 spaces designated for RTS users.

Datin Paduka Alinah Ahmad, Director of Corporate Relations, Coronade Properties, said: “We are proud to partner pinch Ascott connected this landmark hotel, which will service arsenic a premier gateway for some business and leisure travellers. As Coronation Square develops into a vibrant destination, this business marks an breathtaking caller section successful Johor’s hospitality and existent property landscape. Building connected this momentum, Coronade Properties is readying nan motorboat of a caller residential project, Coronade Twins, successful 4Q 2025. Residential apartments astatine Coronation Square will characteristic hotel-grade concierge services arsenic a value-add for homebuyers.”

Ms Wong Kar Ling, Chief Strategy Officer and Managing Director for Southeast Asia, Ascott, said: “With nan JS-SEZ catalysing greater cross-border investments and nan RTS enhancing connectivity, Johor Bahru is entering a move caller shape of growth. Ascott Coronation Square Johor Bahru allows america to present our namesake Ascott marque to this market, positioning america astatine nan bosom of this translator to seizure rising request from corporate, long-stay and leisure segments. This reinforces our semipermanent committedness to Malaysia’s hospitality scenery and cross-border prosperity.”

“Ascott’s beingness successful Malaysia continues to deepen, pinch complete 40 properties successful cognition and successful nan pipeline. They span divers brands including Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox and Harris, catering to a wide scope of guests and marketplace segments. From cardinal municipality centres for illustration Kuala Lumpur and Johor Bahru to fast-growing leisure destinations specified arsenic Penang and Sabah, Malaysia remains a halfway maturation marketplace for us. We are committed to expanding our footprint pinch high-quality developments that meet nan evolving expectations of discerning travellers visiting nan country,” added Ms Wong. 

In Conclusion, Ascott is expanding its hospitality beingness successful Johor Bahru by managing a edifice astatine Coronation Square, strategically located wrong nan Johor-Singapore Special Economic Zone. This improvement intends to meet nan increasing request for accommodations driven by accrued cross-border business and tourism betwixt Malaysia and Singapore.