Asahi Reports Double-digit Sales Declines After Cyberattack

A Japanese nationalist emblem and Asahi Group Holdings flags successful beforehand of nan company’s office successful Tokyo, Japan, connected 3 October 2025. Credit: Soichiro Koriyama/Bloomberg via Getty Images

Asahi Group Holdings’ nutrient income tumbled by much than a 5th past period successful nan aftermath of nan cyberattack that rocked nan Japanese group’s home operations.

The institution coming (13 November) reported an “overview” of its income capacity successful Japan successful October that gave an denotation of really nan breach, first reported connected 29 September, deed sales.

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The preliminary gross Asahi’s nutrient business generated successful October was down much than 20% twelvemonth connected year. Asahi said it had prioritised products “with precocious societal demand”, specified arsenic babe look and babe food.

Asahi said nan “preliminary revenue” for its soft-drinks business, which resumed shipments connected 3 October, was “around 60% twelvemonth connected year”.

“As nan scope of shipped products has been gradually expanded, nan preliminary gross for nan last week of October reached astir 80% twelvemonth connected year, showing a betterment trend,” nan group said. “The preliminary gross for September was astir successful statement pinch nan erstwhile year.”

The Super Dry brewer’s brew business suffered little but still saw income decline. Preliminary gross successful October “reached complete 90%” of nan levels seen successful nan aforesaid period of 2024.

Just Food understands Asahi’s brew business is shipping astir 10% of nan SKUs it was earlier nan cyberattack. However, a attraction connected halfway products for illustration Super Dry has meant nan effect connected income has been little severe.

Rival brewer Kirin Holdings besides released income information for October today. The institution said its brew limb had seen income emergence 19% compared to past October.

All 3 divisions proceed to “handle order-taking and shipping operations manually”, nan institution added.

In September, Asahi reported a “systems failure” tied to nan cyberattack, affecting accumulation and distribution crossed nan business. The company’s factories resumed operations a week later.

The institution subsequently cautioned that individual accusation whitethorn person been compromised aft nan ransomware incident.

Cybercrime organisation Qilin reportedly claimed it was nan root of nan breach and posted 29 images to its website it claimed to beryllium soul Asahi documents.