Asahi Food Sales Trend Improves But November Still Sees Decline

Asahi Group Holdings president and CEO Atsushi Katsuki speaks during a property convention astatine a edifice successful Tokyo connected 27 November 2025. Credit: Kazuhiro Nogi / AFP via Getty Images

Asahi Group Holdings’ nutrient income fell again twelvemonth connected twelvemonth successful November, though not to nan aforesaid grade arsenic a period earlier, arsenic nan Japanese group continues to woody pinch nan aftermath of nan cyberattack that deed nan business.

The preliminary gross Asahi Group Holdings’ nutrient business generated successful November was “around” 90% of nan level booked successful nan aforesaid period past year. October’s income were “in nan mid 70%” of those brought successful 12 months earlier.

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Sales astatine nan Super Dry owner’s Asahi Breweries portion declined by astatine slightest 20% successful November versus nan aforesaid period a twelvemonth earlier.

Asahi Group Holdings said coming (10 December) nan division’s preliminary gross successful November “was successful nan precocious 70% year-on-year”, confirming income were down by astatine slightest a fifth.

In September, Asahi reported a “systems failure” tied to nan cyberattack, affecting accumulation and distribution crossed its home business. The company’s factories resumed operations a week later.

In October, Asahi Breweries’ sales “reached complete 90%” of nan levels seen successful nan aforesaid period of 2024.

The group said coming nan bigger diminution successful November was owed to “a guidance to nan impermanent surge successful orders erstwhile shipments resumed successful October”. It besides pointed to “restrictions connected gift-item shipments up of nan year-end request period”.

The income capacity of nan Asahi Soft Drinks business improved successful November, though income were still down year-on-year.

Asahi Soft Drinks’ income were “in nan mid 70%” of nan level generated successful November 2024, nan institution said. In October, nan group’s soft-drinks income tumbled by astir 40%.

Asahi Group Holdings said bid placement and shipping operations continued to beryllium handled manually successful November.

However, nan company’s nutrient section resumed “system-based ordering” connected 2 December. Asahi Breweries and Asahi Soft Drinks followed suit a time later.

The group said “some restrictions remain, including connected transportation lead times” but added it intends to “normalise wide logistics operations” by February.

Asahi Group Holdings said past month almost 2 cardinal group could person had individual information leaked successful relationship pinch nan cyberattack successful Japan 2 months ago.

Cybercrime organisation Qilin had reportedly claimed it was nan root of nan breach and posted images to its website that it said were soul Asahi documents.