Art, Sex, Nature: Why Is Everything Sold To Us As A Means To An End, Rather Than An End In Itself?

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For decades, films retired of nan Metro-Goldwyn-Mayer Studios have opened pinch Leo nan roaring lion, garlanded with the motto ars gratia artis: creation for art’s sake. Given that MGM is simply a money-making behemoth, we mightiness uncertainty nan sincerity of this high-minded sentiment. Still, it surely expresses 1 of nan fewer morganatic reasons why group should make movies. Art for nan liking of thing other – profit, self-promotion, propaganda – isn’t really creation astatine all, aliases astatine slightest not successful its purest sense.

It truthful came arsenic a spot of a daze to spot a caller advert for nan National Art Pass, which gives holders free aliases discounted introduction to galleries and museums astir nan UK. The tagline “See more. Live more” sounded right: creation does so enrich our lives. But it turned retired that nan “more” present was purely quantitative, not qualitative. “Grow immoderate years connected to your life pinch art,” proclaimed nan main slogan, followed by: “Spending clip successful galleries and museums could thief you unrecorded longer.” Art not for art’s sake, but for your heart’s sake, nan fleshy not nan belief 1 astatine that. This messaging astir nan arts has go ubiquitous, pinch Arts Council England promoting nan thought that “engaging successful imaginative and taste activities has proven wellness benefits for individuals and communities”.

I whitethorn person been shocked by nan poster, but I was not amazed by it. For a agelong time, I person been privately lamenting nan instrumentalisation of everything: really thing seems to beryllium of worth successful itself immoderate much but is only seen arsenic useful successful nan work of immoderate utilitarian function. I first sewage upwind of this lamentable inclination successful 2010, erstwhile I had nan misfortune to reappraisal Gretchen Rubin’s book The Happiness Project, an relationship of a twelvemonth successful relentless pursuit of nan happy life. One transition struck maine truthful difficult I tin almost callback it connection for connection today. A time pinch her hubby gets disconnected to a sticky commencement but, aft an apology, Rubin writes: “We hugged – for astatine slightest six seconds, which, I happened to cognize from my research, is nan minimum clip basal to beforehand nan travel of oxytocin and serotonin, mood-boosting chemicals that beforehand bonding. The infinitesimal of tension passed.”

I was near pinch nan chilling image of a female holding her hubby not only retired of emotion aliases affection but successful bid to merchandise hormones and trim her stress. Those sentences highlighted really her happiness task had led her to do everything pinch nan betterment of her temper successful mind. Nothing other seemed to matter arsenic much, moreover truth. At nan extremity of her year-long research successful treating herself arsenic a felicific machine, she reflected connected what had aliases had not changed. “Maybe I was seeing what I wanted to see,” she wondered, only to add: “Maybe, but who cares?” Whatever makes you consciousness better, existent aliases not.

In nan years betwixt witnessing hugging for happiness and productivity for longevity, I person seen countless different examples of each nan things that are bully successful life being promoted not for their ain liking but for nan worldly benefits they bring. This instrumentalisation has go normalised truthful insidiously that we don’t moreover announcement that it is odd, let alone wrong. Nor do we look to beryllium alert of rather really pervasive it is. Yet its effects are profound, leading us to suffer show again and again of what is genuinely of worth successful life.


Before offering a test for what has gone incorrect and really to cure it, I request to take sides nan seemingly hyperbolic declare that everything is becoming instrumentalised. It whitethorn look a rhetorical exaggeration, but I genuinely find it difficult to deliberation of thing worthwhile that hasn’t been celebrated by personification for its utilitarian benefits up of its intrinsic merits. Take churchgoing. Most believers clasp that believe is simply a devotional work alternatively than a pragmatic intends of getting into heaven. Today, however, it is not uncommon to perceive moreover Christians, specified arsenic Deborah Jenkins successful Premier Christianity magazine, pointing to investigation that: “Being portion of a religion organization tin lengthen life, trim slump and beforehand positive mental health.”

A book I flicked done advocated dream for beingness health, pointing to a study that “found important aesculapian benefits connected nan cardiovascular system, blood, arsenic good arsenic musculus and bony resulting from nan solat regular prayer”. Of course, if challenged, nary would opportunity these are nan best reasons to practise religion. But it doesn’t extremity them offering these reasons arsenic very bully ones. Furthermore, they are much reliable and surely much technological than claims that an all-loving creator deity really thinks it’s important really you walk your Sunday mornings.

More profanely, we are moreover fixed instrumental reasons to orgasm. A header from nan Telegraph successful 2015 – “An orgasm a time could support prostate crab away, scientists claim” – summed up a now wide shared belief that 1 of nan champion reasons for a man to person activity aliases masturbate is not pleasure, intimacy aliases nan merchandise of intersexual hostility but to protect his health.

If you were to hunt for things group worth successful their ain right, successful nan dream of uncovering 1 that hasn’t been praised for its benefits for health, wealthiness aliases wellbeing, you’d beryllium looking for a agelong time. The Opera North website lists 10 benefits of singing, and only 1 – it lets you definitive yourself – has thing to do pinch creation and creativity. The others see “makes you consciousness better”, “enhances lung function”, “helps you hit accent and relax”, “helps amended memory”, “can thief erstwhile life gets tough” and “boosts your confidence”.

Many group who advocator for reconnecting pinch quality do truthful pinch reasons that are designed to entreaty to nan very aforesaid utilitarian, self-centred hedonism that is to blasted for humanity losing touch pinch nan Earth successful nan first place. The National Trust talks of really “walking successful quality tin thief wellbeing” while nan increasing fame of “forest bathing” encourages america to usage woodland arsenic though it were a benignant of literal walk-in clinic. These would-be advocates for quality look to miss nan irony that if we spell retired among nan trees because of what they tin do for us, we’re going pinch nan aforesaid exploitative, extractive mindset arsenic those who trim them down.

Shinrin-yoku aliases ‘forest bathing’ originated successful Japan arsenic a shape of therapy.
Shinrin-yoku, aliases ‘forest bathing’, originated successful Japan arsenic a shape of therapy. Photograph: Pamela Joe McFarlane/Getty

Even philosophy, nan disinterested pursuit of wisdom, has fallen prey to nan curse of instrumentalisation. It is nary longer capable for universities to opportunity that their programmes let you to research immoderate of nan astir basal questions of existence. Now nan questions are of a decidedly much bottom-line sort: really will accuracy thief you bargain a location aliases build your pension pot? Philosophy is routinely sold arsenic a trainer of “transferable reasoning skills”, and it’s clear wherever these astir transportation to: nan world of work. The Faculty of Philosophy astatine nan University of Cambridge has a full webpage devoted to 5 résumé-friendly skills it teaches: intellectual, communication, organisational, interpersonal and research.

Instrumentalisation is astir pernicious erstwhile it applies to things we do pinch and for others. Immanuel Kant saw it arsenic a “categorical imperative” – an absolute request of morality – to “treat humanity, whether successful your ain personification aliases successful nan personification of immoderate other, ever astatine nan aforesaid clip arsenic an end, ne'er simply arsenic a means”. The words we usage to picture nan instrumentalisation of others echo really corrupting we deliberation it is: dehumanisation, objectification, exploitation. That is why nan instrumentalisation of societal relationship is obscene arsenic good arsenic self-defeating. If we commencement to foreground what societal relationships do for us, we dainty nan different group progressive arsenic specified devices for self-advancement.

I haven’t moreover begun to exhaust nan database of activities that person go routinely instrumentalised. Among those we could adhd are gardening, playing sport, camping, swimming, campaigning, unpaid work, baking bread, crafts, keeping a diary, laughing, saying “thank you”. We progressively inquire not what is bully astir them but what bully they tin do for us. And by “good” we mean health, wealthiness and worldly success.


Those who emotion nature, art, learning, relationship and truthful connected for their ain liking whitethorn find it distasteful to spotlight their instrumental benefits, but what is nan harm successful doing so? After all, personification surviving an instrumentalised life and personification who is not mightiness beryllium doing precisely nan aforesaid things.

This objection misses nan truth that a bully life does not only dangle connected what we do, but how we do it. Two group pinch nan aforesaid taste calendars whitethorn spell to nan aforesaid exhibitions, watch nan aforesaid films and perceive to nan aforesaid music, but if their motivations are fundamentally different past truthful are nan worlds they inhabit.

To understand why, we person to spell backmost to nan basal mobility of why thing has value. Aristotle was 1 of nan first but surely not nan past to observe that we do immoderate things arsenic intends to ends and different things arsenic ends successful themselves. Only nan second person intrinsic value, while intends to ends person specified extrinsic value. If we inquire wherever nan eventual worth successful life lies, it is intelligibly successful things pinch intrinsic value.

This portion of contented is truthful uncontroversial it could beryllium dismissed arsenic platitudinous. But it merits repeating crossed nan ages and crossed each our life stages because it is truthful easy to beryllium sucked distant from what has existent worth by purely instrumental goods. Money is of people nan clearest example. Money is important only for what it tin bargain and tin beryllium utilized to get galore of nan things we astir value. Yet it seems each excessively quality to effort to accumulate much and much of it, ne'er believing 1 has enough, diverting america from clip pinch loved ones and cherished activities.

Pursuing extrinsic alternatively than intrinsic equipment is simply a communal capable mistake. But nan instrumentalisation of everything takes it 1 measurement further. It doesn’t conscionable distract america from each nan things that are bully successful themselves; it strips these very things of their intrinsic worth and turns them into specified intends to ends. Worse, these ends are not moreover of worth successful themselves.

Think astir what instrumentalisation serves: health, wealthiness and psychological wellbeing. These are each truthful evidently desirable that it’s easy to miss nan truth that nary person intrinsic value. That is intelligibly existent of wealth, but it is arsenic existent of intelligence and beingness health.

Take bodily wellness first. We often talk astir it arsenic if it were nan astir important point of all. That’s why Augusten Burroughs’s quote “When you person your health, you person everything” has a patient life arsenic an net meme. But we don’t prize wellness for its ain sake. We worth it for 2 reasons. One is that nan replacement usually involves symptom and suffering, which are bad successful themselves and truthful to beryllium avoided. The different is that, pinch health, we are much capable to do nan things that bring meaning to our lives. But a patient life devoid of love, meaningful activity aliases experiences would beryllium empty. Indeed, galore group pinch chronic unwellness astonishment themselves and others erstwhile they observe that, actually, their wellness is not nan astir important point aft all.

Even intelligence wellness is not important successful itself. Mental unwellness is intrinsically bad, since it is suffering without gain. But being successful bully intelligence health, for illustration being successful bully beingness health, is conscionable an enabler of what is much fundamentally valuable. Even immoderate intelligence distress is not intrinsically bad. It is simply a bully point that we grieve, arsenic it shows that our emotions are functioning correctly erstwhile bad things hap to nan group who matter to us.

Not moreover happiness, possibly nan astir commonly claimed use of instrumentalisation, is an intrinsic good. It is not bully if personification feels happy to spot nan suffering of group they prejudicially hate. It would not beryllium bully to unrecorded life successful a chemic unreality of bliss, contented but disengaged from nan existent world. It is not bully to unrecorded happily successful nan illusion of a beardown narration erstwhile your partner is cheating down your back. Blissful ignorance whitethorn sometimes beryllium amended than achy knowledge, but that does not make it good.

So what is bully successful itself, if not health, wealthiness and intelligence wellbeing? Philosophers person many times made nan correction of trying to place 1 point arsenic the summum bonum, the “ultimate good” for humankind. For Aristotle, it was intelligence contemplation; for nan Buddhists, elimination of suffering; for Kant, a good will; for utilitarians, happiness. But location seems nary logic to effort to constrictive down what is intrinsically valuable to 1 authorities aliases activity. Aristotle was much connected constituent erstwhile he identified flourishing as nan highest bully for humanity, erring only erstwhile he became excessively prescriptive astir what flourishing demands. We flourish erstwhile our lives are ones of engagement pinch things that are valuable for their ain sakes and not for immoderate other.

A visitant takes successful Cecily Brown’s A Round Robin (2023-24) astatine nan Serpentine South assemblage successful London.
Cecily Brown’s A Round Robin astatine nan Serpentine South assemblage successful London. Photograph: Wiktor Szymanowicz/Future Publishing/Getty Images

Intrinsic quality equipment see each nan things that make life worthy surviving without request of immoderate further justification. To inquire of them: “What’s nan point?” would beryllium to miss nan point. They are nan point. We cannot springiness arguments for why they are valuable; we tin only picture what makes them valuable and dream others recognise their worth. For example, we tin opportunity that a time spent successful nan wood should beryllium appreciated first and foremost because it makes america recognise nan wonderment of being live and marvel astatine nan natural world. To play aliases watch a athletics is to participate successful aliases witnesser nan struggle and delight of attempting to bring mind and assemblage together much seamlessly than successful nan remainder of life. Learning a overseas connection is simply a gateway into different civilization that allows you to pass pinch members of it and entree its lit and media. All these things enrich our lives and broaden our experience, which is valuable moreover if it doesn’t adhd a second to your lifespan aliases hold dementia by a day. If you spot them arsenic a intends to boost your mental, affectional aliases beingness spot for early times, you are taking your attraction distant from what is valuable present and now. Life isn’t a training for nan future. It’s a crippled that’s already started, and clip is moving out.


The favoritism betwixt intrinsic and extrinsic equipment whitethorn beryllium conceptually sharp, but successful nan existent world it quickly becomes little clearcut. Instrumentalisation does not create extrinsic value, it simply elevates it supra what is intrinsically valuable.

Human beings person applicable needs, and it tin beryllium much important to gain money aliases chop wood than to publication a caller aliases play pinch your grandchildren. Many things person to beryllium done for instrumental purposes, and to inhabit yourself only pinch what is intrinsically worthwhile would beryllium an exceptional privilege, an indulgence, aliases both.

The statement complete “art for art’s sake” versus “art arsenic a didactic tool” tin beryllium somewhat misguided. Some art, particularly instrumental euphony and absurd painting, tin beryllium appreciated only for its ain sake. But overmuch literature, movie and play tin springiness america penetration into ethics, authorities and nan quality heart. All specified knowing helps america to unrecorded amended and be much to what genuinely matters, successful our lives and those of others. Such creation tin beryllium seen arsenic a intends to nan extremity of civilized education, but successful bully art, intends and ends are truthful intimately tied that nan favoritism seems artificial. For instance, immoderate relationship of why Anton Chekhov was specified a awesome playwright could not abstracted his stagecraft and nan humanity of what it represents. The problem pinch overmuch didactic creation is not that it contains lessons but that they are conveyed truthful crudely. Such useful are not conscionable bad creation but mediocre pedagogical tools.

The narration betwixt intrinsic and extrinsic worth is complex, and 1 of nan problems of instrumentalisation is that it seeks to flatten and simplify it. It encourages america to place what is astir useful, and past abstracted it from, and prioritise it above, what is of eventual value. In doing so, it often diminishes aliases destroys nan very benefits it promises to maximise.

Take societal connection. I person conscionable heard of a study that says that doing thing – moreover reference – is amended for america erstwhile we do it pinch others than alone. This connection is now wide broadcast and understood, truthful group cognize that conviviality is important for their intelligence and beingness health. But 1 of nan astir valuable features of relationship and organization is really they return america retired of interest for ourselves and make america much alert of nan needs of others. To get nan astir retired of socialising we request to do it successful nan correct spirit, choosing to beryllium pinch different group because we attraction for them and they for us, because we find them stimulating, because we bask being portion of a corporate acquisition aliases endeavour. So if we take to mingle only for reasons of our individual wellbeing, we are astir apt not going to get nan benefits that socialising usually brings.

Instrumentalisation offers nan illusion of ratio because it promotes nan nonstop pursuit of applicable things that we each want. But often this turns retired to beryllium counterproductive. More often than not, you will neglect to get nan claimed benefits of an activity if getting them becomes your superior motivation. What look for illustration shortcuts move retired to beryllium short circuits, undermining what they activity to achieve.


If instrumentalisation is specified a profound mistake, why person we made it? After all, we do not deliberately group retired to portion meaning from our astir weighted activities.

Instrumentalisation has its roots successful respective connected features of occidental modernity. The Enlightenment brought to fruition an thought of nan primacy of nan sovereign, autonomous individual, 1 that had heavy roots successful classical and Christian thought. Over nan centuries, this thought has go a benignant of communal sense. Each personification is expected to beryllium nan maestro of their ain destiny, nan writer of their ain life story. Self-expression and self-determination are seen arsenic basal for being an authentic self.

Enlightenment thinkers were correct to beforehand greater individual state successful an property erstwhile powerfulness was wielded by nan fewer complete a subjugated majority. But quality beings are besides societal animals and tin ne'er beryllium wholly autonomous. Modernity’s correction is to suffer show of this, placing each nan accent connected individual liberty and not capable connected our interdependence. This has led to an exaggeration of nan value of autonomy that has pushed nan prizing of personality excessively far. The consequence is atomisation: a world successful which our separateness from others has go excessive.

This atomised world has respective features, each of which promote instrumentalisation. First, it promotes an illusion of control. Encouraged to consciousness autonomous, we suffer show of nan truth that location is overmuch complete which we person nary power. The world unfolds, opening up opportunities and throwing spanners successful nan useful successful arsenic random measure. We are not moreover successful afloat power of ourselves. We had nary opportunity successful our basal constitutions: our dispositions, personalities, gifts and limitations.

But primed to deliberation of ourselves arsenic free and autonomous, we ideate that we tin manipulate nan world to execute immoderate we want. Happiness, wellness and occurrence are each ours for nan taking, conscionable arsenic agelong arsenic we make nan correct choices. And truthful nan world becomes a bid of levers to beryllium pulled and buttons to beryllium pushed, each to output to our wills.

Our autonomous agency has progressively been expressed done our position arsenic consumers. Freedom is supra each nan prime of really to walk our money, pinch nan committedness that everything we request tin beryllium obtained successful speech for cash. The user mindset has affected really we subordinate to everything, not conscionable nan things we buy. The consequence is that nan world has go fundamentally transactional, meaning that everything is an instrumentality for getting thing else. It is nary coincidence that making love apps springiness nan belief that we are shopping for partners because we attack moreover relationships pinch nan user framing. Higher acquisition is nary longer chiefly an opportunity to grow nan mind but an finance connected early earnings, pinch courses that do not committedness a bully financial return considered mediocre value.

Another heavy taste root of instrumentalisation is nan reductionism that has surreptitiously seeped into our civilization from earthy science. Reductionism is nan thought that nan measurement to understand really things activity is to break them down into their constitutive parts. It’s an thought that served earthy subject good for centuries. But a hint arsenic to its limitations comes successful its comparative nonaccomplishment successful nan societal sciences. Economies, societies and psychologies cannot beryllium explained by elemental mechanistic processes. We person learned that, moreover successful nan earthy sciences, you tin explicate only truthful overmuch by taking things apart, and that it is arsenic – sometimes much – important to spot really systems activity arsenic a whole.

Behind overmuch instrumentalisation is simply a crude reductionism that ignores systems and focuses connected elements wrong it. The richness of an experience, specified arsenic being successful nan outdoors, is reduced to a intends to stimulate humor travel aliases merchandise hormones. Art, which stirs a ample assortment of often conflicting emotions, is prized purely for its capacity to evoke definite bully ones. Social bonds, which origin symptom and heartache arsenic good arsenic joy, are reduced to sources of emotional support.

Combine an inflated belief successful individual autonomy, a transactional user mentality and a reductionist cognition to really things work, and it is inevitable that we dainty nan world arsenic a postulation of resources we tin plunder to beforehand our ain wellbeing. The calamity is that erstwhile we do so, we neglect alternatively than service our deepest needs.


What would our civilization look for illustration if we were to reverse nan instrumentalisation of everything? Of course, we would still do galore things arsenic intends to ends. We would also beryllium happy to work together that galore of nan bully things successful life bring america instrumental benefits too. But we would spot these arsenic invited side-effects, not their purposes. A deinstrumentalised world would beryllium 1 successful which we would be much to what is of worth correct here, correct now.

Take friendship. The individual benefits we get from others are real, but they should not beryllium nan logic for being pinch them. Relationships are valuable because we worth nan people, not because spending clip pinch them releases endorphins successful our brains. David Hume corrected this correction much than 2 hundreds of years agone erstwhile he wrote: “I consciousness a pleasance successful doing bully to my friend, because I emotion him; but do not emotion him for nan liking of that pleasure.”

To admit things for their ain worth alternatively of what they mightiness bring america is liberating. It frees america from nan soul unit ever to make judge that what we are doing serves immoderate further purpose. Living life to nan afloat intends afloat appreciating what life brings, not trying to extract bankable benefits from it. It leaves america capable to recognise that nan bully life is thing we tin unrecorded each day, successful mini ways arsenic good arsenic big. Most importantly, it tells america that nan things and group we emotion are capable successful and of themselves and don’t request to service immoderate further usability to warrant devoting clip and attraction to them. To beryllium successful this world realising that life is its ain extremity is nan cardinal to attaining its fullness.

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