Applied Nutrition Partners With Morrisons In Glp-1 Ready Meals

Credit: Applied Nutrition plc/ LinkedIn.com

Applied Nutrition has entered a three-year business pinch supermarket concatenation Morrisons for a high-protein range, including GLP-1 fresh meals.

The UK-based sports nutrition business said Morrisons will “formulate, nutrient and sell” its ain marque nutrient range, which besides features food-to-go sandwiches, salads and cheese.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to scope engaged professionals crossed 36 starring media platforms.

Find retired much

London-listed Applied Nutrition added nan statement pinch Morrisons marks its “first out-licensing deal”, including what it said are “GLP-1-friendly” fresh meals.

An first 53 products are owed to motorboat from early January crossed astir 400 Morrisons stores successful nan UK, Applied Nutrition said successful a banal speech filing connected Friday (19 December).

More items are expected to travel later successful nan year.

Thomas Ryder, CEO of Applied Nutrition, said: “We’re excited to beryllium partnering pinch Morrisons for our first out-licensing deal, a testament to nan spot of our marque and nan increasing user request for convenient, high-protein nutrient choices.”

The alleged “balanced” fresh meals will besides beryllium joined by breads produced by Morrisons.

Applied Nutrition said nan licensing building requires nary superior expenditure and “supports” it’s strategy to “increase marque awareness, merchandise scope and distribution”.

Lizzy Massey, ain marque head astatine Morrisons, commented: “We are delighted to beryllium partnering pinch Applied Nutrition, a highly trusted, fast-growing marque successful nan wellness space, and this exclusive scope enables america to supply moreover much prime and awesome worth to our customers.”

The UK nutrient business, which went public in October 2024, presently offers 4 marque ranges – Applied Nutrition, ABE, BodyFuel and Endurance – pinch complete 100 products sold successful much than 85 countries.

The institution operates a US section to support income done retailer Walmart. It has trading tie-ups pinch English and Scottish shot clubs, master boxers and MMA athletes.

In November, Applied Nutrition reported yearly gross of £107.1m (today $144m) for nan twelvemonth to 31 July, up 24.2% year-on-year.

Gross profit accrued 19.4% to £49.3m, while adjusted EBITDA roseate 18.8% to £30.9m.

Operating profit was £28.1m, an 18.6% year-on-year increase. Basic and diluted EPS were reports astatine 8.4 pence compared to 7.5p a twelvemonth earlier.