Apple's Iphone 17 Event Is Less Than A Week Away. Here's How To Watch (and What To Expect)

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ZDNET's cardinal takeaways

• Apple's iPhone motorboat arena will return spot connected Tuesday, September 9. 
  
• The iPhone 17 lineup will apt see a caller iPhone 17 Air (Slim) model. 
• Other expected releases see nan Apple Watch Series 11 and updated AirPods.
  

September, amended known successful nan manufacture arsenic Techtember, is here, and kicking disconnected nan deluge of autumn merchandise announcements whitethorn beryllium arguably nan biggest of them all: Apple's iPhone motorboat event. 

The specifications of nan arena were yet released this day (or morning, if you're connected nan westbound coast), pinch Apple confirming that its adjacent large merchandise motorboat will return spot connected Sept. 9 astatine 10 a.m. PT.

Also: If these iPhone 17 Air rumors are real, my aged telephone is astir to beryllium retired

While we now cognize erstwhile and wherever nan arena is taking place, nan specifications connected what precisely is included successful nan motorboat are still vague. However, a speedy look astatine nan past, arsenic good arsenic immoderate leaks and institution statements, paints a large image of what to expect from nan event.

This year, that includes nan iPhone 17 lineup, which will apt characteristic nan company's first ultra-slim model, and nan Apple Watch Series 11. Of course, we tin ever expect immoderate surprises, whether that beryllium hardware releases aliases caller package tricks.

Here's what you request to cognize going into September.

When is nan Apple iPhone 17 event?

With each awesome Apple hardware event, media members flood nan floors of Steve Jobs' Theater to acquisition nan releases first hand.

Kerry Wan/ZDNET

Apple has confirmed via societal media that nan arena will return spot connected Sept. 9 astatine Apple Park successful Cupertino, California. Following precedent, only prime members of nan property and manufacture will be successful person, but nan nationalist will beryllium invited to subordinate virtually via livestream, pinch much specifications connected that below.

How tin you watch nan Apple iPhone 17 event?

The institution will proceed to clasp a livestream truthful that nan nationalist tin tune successful and watch its newest products motorboat successful existent time. The livestream is typically hosted connected Apple's main website and YouTube. The unrecorded arena takes spot successful Apple Park successful Cupertino, California, wherever prime members of nan media, analysts, employees, and business partners are invited to attend. 

Also: 7 features nan iPhone 17 needs - and yes, it starts pinch AI

If you can't make nan arena aliases conscionable want nan recaps, ZDNET will beryllium covering it unrecorded from nan ground, truthful enactment tuned.  

What to expect astatine nan Apple September event

Apple ever releases its next-generation iPhone lineup successful nan fall, pinch this year's lineup including nan iPhone 17, iPhone 17 Pro, and a rumored iPhone Air (Slim). As nan sanction implies, nan iPhone 17 Air would beryllium a slimmer return connected nan iPhone geared toward users who worth portability and want a lighter shape factor, overmuch for illustration nan Samsung Galaxy S25 Edge. Reportedly, nan caller exemplary will switch nan iPhone 17 Plus successful nan lineup.

If rumors are true, nan iPhone Plus exemplary (left) whitethorn beryllium replaced pinch a slimmer, lighter iPhone pinch a similarly-sized display.

Kerry Wan/ZDNET

If Apple follows past years' trends, nan value scope for nan iPhone 17 and iPhone 17 Pro will apt stay successful nan aforesaid ballpark, pinch nan guidelines exemplary typically starting astatine $799, nan Pro astatine $999, and nan Pro Max astatine $1,199. 

The iPhone 17 Air would apt beryllium priced betwixt nan guidelines and Pro models, leaning person to nan latter. Of course, location are besides tariffs and nan authorities of world waste and acquisition affairs to see pinch this launch, which whitethorn summation nan value a spot more. 

For a broad roundup of rumors, you tin cheque retired this ZDNET article: Buy nan iPhone 16 aliases hold for iPhone 17? Here's really to decide. 

Other releases

Even though nan September Apple motorboat arena is known for its iPhone releases, it will apt characteristic different hardware products to information things out. The institution is expected to motorboat its caller Apple Watch 11, a caller Apple Watch SE, and moreover an Apple Watch Ultra 3. The adjacent procreation of AirPods Pro and a caller smart location instrumentality are besides connected nan docket, though nan likelihood is little than that of nan smartwatches.

Also: I deciphered Apple's iPhone 17 arena invite, and it led maine down a rabbit spread of theories

The caller operating systems announced astatine WWDC will besides motorboat crossed Apple's full ecosystem of devices, including iOS 26, MacOS 26, and WatchOS 26. It features nan first awesome iOS redesign successful 13 years, dubbed "Liquid Glass," which will springiness devices a sleek caller look and feel.