Apple's Iphone 17 'awe Dropping' Event Is Next Week — Here's What We Expect On September 9

We're now conscionable astir a week distant from nan Apple's "Awe dropping" event, wherever nan institution is apt to unveil nan iPhone 17. This year's taxable of "Awe dropping," which was featured successful Apple's invitations to nan media sent connected August 26 doesn't uncover overmuch by measurement of clues, but possibly nan "dropping" is successful reference to lightweight devices dropping somehow? Anyway, nan keynote will beryllium livestreamed connected YouTube September 9 astatine 1PM ET from Cupertino. We'll person 3 Engadget squad members reporting and liveblogging from Apple Park, arsenic good arsenic to springiness their hands-on impressions, truthful make judge you travel backmost present for nan latest coverage.

This twelvemonth is shaping up to beryllium a departure from caller September merchandise rollouts, pinch nan beardown anticipation of an all-new superthin iPhone expected to subordinate nan company's lineup. Also connected pat could beryllium caller Apple Watch models — including nan first genuinely caller Ultra exemplary successful 2 years — and (maybe) nan long-awaited AirPods Pro 3.

We sewage a afloat rundown of what to expect astatine nan arena from nan champion imaginable source: Bloomberg Apple newsman Mark Gurman. During his caller impermanent quality connected nan Engadget Podcast, Gurman shared his study of what we expect to see, including nan expected artillery and camera compromises of that rumored bladed iPhone (which everyone already calls nan iPhone Air).

Expected to beryllium astir 5.55 mm thick, nan iPhone Air would beryllium nan thinnest iPhone yet, besting 2014's iPhone 6 which, astatine 6.9 mm, was nan erstwhile svelteness champ. And they've only gotten chunkier since then. (The iPhone 16 Pro has a extent of 8.25 mm.) The Air would besides springiness Apple a nonstop rival to Samsung's Galaxy S25 Edge, which we recovered to beryllium much than a gimmick.

But nan iPhone Air's bladed creation will apt lead to immoderate compromises. It's rumored to person only a azygous 48 MP camera and a smaller battery. So, expect a stylish telephone that... won't beryllium for everyone.

The Pro lineup could connection immoderate creation tweaks and capacity improvements. The iPhone 17 Pro and Pro Max are rumored to move from titanium to aluminum. They could besides spot nan rear camera array grow to an full "island" that extends crossed astir of nan phone's backside. It's expected to location 3 cameras (as before), but aggregate rumors person suggested it will person an improved telephoto one. The zoom lens could jump to 48MP, which would fortify its integer zooming / cropping chops. The phones whitethorn besides add an anti-glare coating, akin to those found connected iPads.

The modular iPhone 17 could spot immoderate invited show upgrades. At slightest 1 proviso concatenation root claimed it will adhd a 120Hz adaptable refresh complaint (ProMotion) display, which nan Pro bid has utilized since 2021.

One point we cognize without a uncertainty is that nan caller iPhones will motorboat pinch iOS 26, which brings Apple's biggest creation refresh successful years. It's easy to ideate nan institution highlighting nan caller model's displays arsenic nan champion measurement to acquisition nan caller Liquid Glass ocular language. As for nan naming scheme, location haven't been immoderate leaks pointing to a akin hardware rebranding ("iPhone 26," "iPhone 26 Pro," etc.). But hey, Apple does for illustration surprises.

Engadget's iPhone 17 rumor roundup gives you a deeper dive into what to expect from nan caller models.

Apple's autumn arena isn't conscionable for iPhones. The institution is besides expected to rotation retired caller Apple Watch models. 5G and a processor upgrade are expected for nan Apple Watch Ultra 3. It whitethorn besides fto you nonstop texts via satellite, useful for those who usage it retired successful nan wilderness. Regardless of nan details, Apple hasn't launched a caller rugged and premium exemplary since 2023 (apart from a caller color), truthful it's owed for an upgrade.

The Series 11 exemplary is improbable to depart dramatically from nan Series 10. After all, that exemplary introduced a caller design, pinch a thinner assemblage and larger screen. (And Apple has historically kept those astir successful three-year cycles.). But a faster spot besides seems logical. Perhaps we'll spot 5G get connected nan modular wearable, too.

The Apple Watch lineup and nan company's Fitness squad has been successful nan news of precocious too. In summation to ongoing ineligible battles complete nan wearable's blood oxygen monitoring feature, Apple's vice president of fittingness technologies Jay Blahnik has been accused of creating a toxic workplace environment, according to a New York Times report. It's improbable that nan institution moreover mentions either of these situations astatine its arena connected September 9, but it is absorbing inheritance accusation for nan fittingness and wearable portions of its presentation.

We whitethorn besides spot nan AirPods Pro 3 astatine nan event. It's been astir 3 years since Apple past upgraded its premium earbuds. The caller exemplary could besides bring immoderate biometric sensors to nan earphones: an in-ear heart-rate show and (maybe) somesthesia sensing. Live translator is besides rumored, though that whitethorn not beryllium exclusive to nan third-gen model. But don't expect awesome creation changes, if nan latest reports from leaker Majin Bu (via MacRumors) are to beryllium believed: In summation to a "slight simplification successful size," Bu notes nan lawsuit will suffer nan beingness pairing button, while gaining capacitive controls.

Will location beryllium different announcements? Time will tell, but now we cognize we won't person to hold agelong to find out. The charismatic countdown timepiece has begun, and nan answers are conscionable days away.

Update, September 2, 2025, 11:15AM ET: Tweaked nan intro to accurately bespeak really acold we are from nan arena astatine this constituent successful time, and added a paragraph connected caller happenings astir Apple's Watch and Fitness products.

Update, August 29, 2025, 2:32PM ET: Added insights from Bloomberg's Mark Gurman based connected his quality connected nan Engadget Podcast.

Update, August 28, 2025, 10:45AM ET: Added caller study connected AirPods 3 lawsuit details.

Update, August 26, 2025, 5:41PM ET: Added confirmation of charismatic arena invitation, day and time.