Apple Plans To ‘significantly’ Grow Ai Investments And Is Open To M&a

Apple connected Thursday signaled that it’s getting much superior astir its plans to drawback up successful nan AI race.

“We spot AI arsenic 1 of nan astir profound technologies of our lifetime. We are embedding it crossed our devices and platforms and crossed nan company. We are besides importantly increasing our investments,” CEO Tim Cook said connected nan Q3 2025 net telephone pinch investors. “Apple has ever been astir taking nan astir precocious technologies and making them easy to usage and accessible for everyone, and that’s astatine nan bosom of our AI strategy,” he added.

Ahead of its call, nan institution shared successful an question and reply pinch CNBC that it’s unfastened to M&A to accelerate its AI plans. The institution besides noted that it has already acquired 7 companies this year. None was “huge” successful position of dollar amount, Cook said.

Apple has been criticized for having been caught disconnected defender by nan AI era; it has announced a number of AI features that it has, truthful far, failed to ship. The institution was moreover accused of showing disconnected an improved AI-powered type of Siri that wasn’t adjacent to being fresh to launch.

But Apple has defended itself by saying that it doesn’t request to unreserved — that launching nan incorrect features aliases nan incorrect products conscionable to beryllium first would beryllium a mistake. That’s particularly existent if those products don’t activity arsenic promised.

So far, Apple says it has launched much than 20 Apple Intelligence features, including ocular intelligence, cleanup, and penning tools.

Later this year, Apple plans to motorboat AI features for illustration unrecorded translator and an AI-powered workout buddy, but nan much personalized Siri’s improvements person been delayed to 2026.

Apple delivered better-than-expected iPhone income and grounds gross successful Q3, which saw its banal pop successful after-hours trading.