Amazon Shuts Down Wondery Podcast Studio, Cuts 110 Jobs

Amazon is shutting down its Wondery podcast studio, acquired successful precocious 2020, and cutting 110 jobs arsenic portion of a wide reorganization of its audio business, according to a caller study from Bloomberg.

The institution plans to move existing Wondery bid nether its Audible banner aliases to a caller ‘creator services’ team, which will location personality-driven shows, specified arsenic Jason and Travis Kelce’s podcast.

“The podcast scenery has evolved importantly complete nan past fewer years,” Steve Boom, Amazon’s vice president of audio, Twitch, and games, wrote successful a unit memo seen by Bloomberg. “The emergence of video has besides blurred nan lines connected what it intends to beryllium a podcast creator.”

The communicative notes that nan changes bespeak that Amazon’s push into podcasts hasn’t gone arsenic planned. Despite securing large names successful nan business, nan institution is now shifting its strategy successful an effort to amended compete pinch rivals for illustration Spotify and YouTube arsenic nan podcasting manufacture embraces video formats.