Amazon Launches Lens Live, An Ai-powered Shopping Tool For Use In The Real World

Amazon is further investing successful AI-powered shopping experiences pinch Tuesday’s launch of Lens Live, a caller AI-powered upgrade to its Amazon Lens shopping characteristic that allows consumers to observe caller products done ocular search, akin to competitors for illustration Google Lens and Pinterest Lens. The instrumentality will besides merge pinch Amazon’s AI shopping assistant, Rufus, for merchandise insights, nan retailer notes.

Lens Live will not switch Amazon’s existing ocular hunt tool, Amazon Lens, which lets you return a picture, upload an image, aliases scan a barcode to observe products. Instead, it brings a real-time constituent to Amazon Lens truthful you tin constituent your telephone astatine things you’re seeing successful nan existent world to spot matching products successful a swipeable carousel astatine nan bottommost of nan screen.

The summation is 1 of respective ways Amazon has been leveraging AI to thief online shoppers. Over nan past twelvemonth aliases so, nan institution has besides rolled retired different features for illustration its AI adjunct Rufus, AI-powered shopping guides, AI-enhanced merchandise reviews, AI devices for uncovering apparel that fit, AI audio merchandise summaries, personalized shopping prompts, arsenic good arsenic tools for merchants.

Lens Live besides capitalizes connected activities customers are already doing: comparison shopping while successful unit stores retired successful nan existent world to spot if Amazon has a amended woody connected nan aforesaid aliases akin item.

Image Credits:Amazon

When utilizing nan caller Lens Live feature, customers tin pat connected immoderate point successful their camera position to trigger nan characteristic to attraction connected that product. If they find a lucifer they like, they tin adhd it to their shopping cart by tapping nan (+) positive icon aliases pat nan bosom icon to prevention it to their wish list.

The characteristic is powered by Amazon SageMaker services, which let instrumentality learning models to beryllium deployed astatine scale. It runs connected AWS-managed Amazon OpenSearch.

In addition, Amazon’s AI-powered shopping adjunct Rufus is disposable successful nan caller experience, allowing customers to spot AI-generated merchandise summaries and suggested questions of conversational prompts they tin inquire to study much astir nan item. According to Amazon, this lets shoppers do immoderate speedy merchandise investigation and position merchandise insights earlier making a purchase.

The Lens Live characteristic is first launching connected nan Amazon Shopping app connected iOS, initially for “tens of millions” of U.S. shoppers earlier rolling retired to others successful nan U.S. The institution didn’t opportunity whether it’s going to grow to different world markets.