Amawaterways Appoints Toni Stoeckl As Cmo To Boost Global Growth

Published on April 12, 2026

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AmaWaterways, a leader successful luxury stream cruising, is excited to denote nan assignment of Toni Stoeckl arsenic its caller Chief Creative and Marketing Officer, effective April 13, 2026. With his extended acquisition successful imaginative leadership, marketing, and marque development, Stoeckl is poised to play a pivotal domiciled successful accelerating marque awareness, enhancing customer relationships, and scaling AmaWaterways’ e-commerce strategies arsenic nan institution continues to grow globally.

A Visionary pinch Proven Expertise

Toni Stoeckl brings decades of experience, having worked astatine immoderate of nan world’s astir prestigious hospitality brands. Known for his expertise to harvester imaginative imagination pinch beardown commercialized insight, Stoeckl’s expertise will beryllium important successful elevating nan AmaWaterways brand. He has a estimation for building meaningful connections betwixt brands and their customers, a accomplishment that will thief AmaWaterways proceed to turn and build lasting relationships pinch its guests.

Catherine Powell, CEO of AmaWaterways, expressed excitement astir welcoming Toni to nan squad arsenic nan institution continues its world maturation and useful to elevate nan AmaWaterways marque and impermanent experience. She mentioned that Toni brings a uncommon operation of imaginative imagination and beardown commercialized acumen, on pinch a heavy knowing of really to guideline guests connected a meaningful marque journey.

Stoeckl began his profession astatine Starwood Hotels and Resorts, wherever he played an integral domiciled successful launching W Hotels and revitalizing nan impermanent acquisition for iconic brands specified arsenic St. Regis and The Luxury Collection. His activity helped redefine nan luxury edifice sector, a instauration he built upon successful his early roles.

Innovative Marketing and Brand Development

After his occurrence astatine Starwood, Stoeckl joined Marriott International, wherever he led nan company’s first manner portfolio. His activity shaped nan world description of well-known brands specified arsenic EDITION, AC Hotels, Aloft, and Element, and his innovative attack to trading has helped these brands go internationally recognized.

Most recently, Stoeckl served arsenic Chief Marketing Officer astatine Starwood Hotels, wherever he continued to power nan company’s marque improvement and trading strategies. His wealthiness of acquisition successful luxury hospitality and marque building will beryllium invaluable arsenic he takes nan reins astatine AmaWaterways to lead nan marque into its adjacent section of growth.

Stoeckl’s New Role astatine AmaWaterways

As Chief Creative and Marketing Officer, Stoeckl will attraction connected expanding AmaWaterways’ marque consciousness and ensuring that its trading strategies resonate pinch luxury travelers crossed nan globe. A awesome privilege for him will beryllium strengthening nan company’s customer narration guidance (CRM) capabilities, ensuring AmaWaterways remains connected pinch its guests astatine each shape of their travel from booking to post-cruise.

In addition, Stoeckl will oversee nan company’s e-commerce efforts, focusing connected scaling AmaWaterways’ integer presence. As much travelers move to online platforms to scheme and book their trips, his acquisition pinch integer maturation will play a important domiciled successful helping nan institution enactment competitory and scope caller customers.

Leadership Transition astatine AmaWaterways

Stoeckl succeeds Michal Maguire, who served arsenic Chief Marketing Officer connected an interim ground successful 2025. Maguire will proceed successful a elder activity domiciled arsenic Senior Vice President of Marketing, reporting straight to Stoeckl. This activity alteration signals a caller guidance for AmaWaterways arsenic nan institution useful to grow its beingness successful caller markets and proceed offering exceptional stream cruising experiences to guests.

Stoeckl’s assignment comes astatine an breathtaking clip for nan company, arsenic AmaWaterways continues to grow its fleet of luxury stream cruise ships and heighten its offerings to meet nan increasing request for immersive recreation experiences successful Europe, Asia, and beyond.

The Future of AmaWaterways Under Stoeckl’s Leadership

With Stoeckl astatine nan helm, AmaWaterways is poised for continued occurrence and growth. His heavy expertise successful marque development, trading strategy, and imaginative guidance will alteration nan institution to grow its scope while maintaining its committedness to delivering exceptional work and memorable recreation experiences. Under his leadership, AmaWaterways is group to proceed starring nan measurement successful luxury stream cruising, catering to nan evolving needs of today’s discerning travelers.

Stoeckl’s domiciled will beryllium cardinal successful ensuring that AmaWaterways remains a apical prime for travelers seeking unparalleled service, unsocial itineraries, and authentic stream cruising experiences. As nan institution prepares for its adjacent shape of world description , Stoeckl’s activity will play a important domiciled successful solidifying AmaWaterways’ spot arsenic a leader successful nan luxury recreation sector.