Agoda Reveals Food-focused Tourism Boom: How Hoteliers Can Capitalize On Asia’s Culinary Travel Trend

Published on September 12, 2025

Digital recreation level Agoda has precocious revealed data-driven insights that radiance a ray connected nan increasing inclination of food-focused tourism crossed Asia. The survey, conducted from June to July 2025, shows that culinary experiences are becoming a cardinal facet of recreation plans for galore tourists. Japan has emerged arsenic nan top searched destination for nutrient and portion activities, surpassing different destinations successful Asia. This is followed by Thailand, Vietnam, Indonesia, and Malaysia, which information retired nan apical five. These insights supply valuable opportunities for hoteliers to leverage this inclination and cater to nan expanding request for food-centric recreation experiences.

The information emphasizes nan value of culinary-focused activities arsenic a cardinal class for tourists, alongside tours and immersive experiences. This displacement signals a awesome opportunity for hotels to differentiate themselves by offering unsocial nutrient experiences, partnering pinch section restaurants, aliases curating typical nutrient events to meet nan evolving preferences of guests.

Culinary Tourism and Regional Demand

Japan’s apical position successful nan culinary tourism rankings aligns pinch nan increasing liking among Japanese travelers themselves, who are besides seeking food-centric recreation experiences. Their apical culinary destinations see some home locations wrong Japan arsenic good arsenic neighboring countries for illustration Thailand, South Korea, Vietnam, Hong Kong, and Taiwan. Notably, Macao and Hong Kong person besides emerged arsenic celebrated culinary destinations, attracting travelers from Japan, Taiwan, Thailand, and South Korea, indicating a increasing appetite for exploring divers location cuisines.

This inclination shows that visitors are not conscionable looking for nan modular tourer attractions but are alternatively seeking to immerse themselves successful section culinary cultures. As nan hunt information reveals, nutrient is not only a cardinal driver for tourism but is besides an basal facet successful shaping nan recreation decisions of galore individuals.

Agoda’s Insights connected nan Importance of Culinary Travel

In Agoda’s Top Foodie Destinations survey, astir half of nan respondents from countries specified arsenic South Korea, Taiwan, Thailand, Japan, and Malaysia stated that culinary experiences are nan superior logic for their travel. This displacement highlights nan expanding attraction connected nutrient and portion arsenic a measurement to research different cultures and regions.

This evolving inclination presents a important opportunity for hoteliers to pull and prosecute guests by incorporating food-inspired recreation into their offerings. Hotels tin guidelines retired by curating unsocial eating experiences aliases promoting nan rich | culinary practice of their location.

How Hotels Can Capitalize connected nan Food-Centric Travel Trend

1. Offering Local Dining Experiences

To return advantage of this increasing trend, hotels tin attraction connected showcasing section flavors by offering signature dishes that bespeak nan region’s culinary heritage. Properties could besides put successful on-property restaurants that specialize successful local cuisine, offering guests a existent sensation of nan destination. Additionally, hotels could partner pinch adjacent restaurants aliases street nutrient vendors to supply a much authentic eating experience.

For example, hotels could connection curated eating experiences, specified arsenic food tours aliases cooking classes, which let guests to immerse themselves successful nan section culinary culture. By offering these unsocial experiences, hotels tin create memorable recreation moments that guests are apt to stock and urge to others.

2. Creating Tailored Culinary Guides

For an moreover much personalized experience, hotels tin create hyper-local culinary guides that cater to nan individual tastes and dietary needs of guests. By recommending celebrated section restaurants, hidden nutrient gems, and must-try thoroughfare food, hotels tin thief guests navigate nan section nutrient segment and heighten their culinary journey.

Additionally, hotels tin connection seamless eating experiences done reservations astatine apical section restaurants. The integration of this work done edifice apps aliases beforehand desks makes it easier for guests to bask their meals without nan hassle of making reservations themselves.

3. Partnering pinch Local Restaurants and Bars

Hotels tin importantly heighten their nutrient offerings by forging strong partnerships pinch section restaurants and bars. These partnerships not only grow nan scope of eating experiences disposable to guests but besides thief merge nan edifice into nan section nutrient scene. From family-run eateries to award-winning restaurants, hotels tin supply guests pinch a wide action of authentic eating options that bespeak nan diverseness of location cuisine.

These collaborations tin besides widen nan impermanent acquisition beyond nan hotel, encouraging repetition visits and fostering affirmative relationships betwixt nan edifice and nan section community.

The Future of Culinary Travel

As nan nutrient and recreation industries proceed to evolve, culinary tourism will apt stay a cardinal inclination successful nan years to come. In 2025, high-profile nutrient celebrations and manufacture events will return spot crossed Asia, providing opportunities for visitors to acquisition caller eating destinations and renowned restaurants. Agoda encourages hoteliers to leverage their proximity to nutrient hotspots and position their properties arsenic preferred choices for guests seeking nutrient and portion experiences.

In summation to offering tailored culinary experiences, hoteliers tin boost their entreaty by staying up to day connected emerging nutrient destinations and participating successful location nutrient festivals, which tin service arsenic a level to showcase their food offerings and pull food-loving tourists.

Agoda’s Commitment to Supporting Hoteliers

As nan culinary tourism inclination continues to rise, Agoda remains committed to supporting hoteliers pinch nan insights, technology, and global reach basal to pat into nan increasing request for food-focused travel. With complete 6 cardinal properties, much than 130,000 formation routes, and 300,000 activities, Agoda provides nan devices to create unforgettable recreation experiences that cater to nan increasing appetite for culinary exploration.